Reasons to use paid search marketing

Businesses, especially the small ones have much to gain from paid search advertising. A paid search campaign, if done the right way, can help a business grow and succeed. Below are the top 5 ways on how online advertising in UAE can help small businesses:

Faster ROI – Paid search advertising has become a game changer for small businesses which may result in a faster return on investment than other marketing platforms. You may get an increased overall cost in marketing, but the improvement in client engagement justifies the means.

Connect with your target audience – Paid advertising lets you control when and where your ads appear based on a number of factors including keywords, location, website and device as well as time and date.  This means that you are able to reach your target audience, just at the right time, to help them convert into buying customers.

Measurable results -A reputable PPC agency in Dubai says that in paid advertising, everything that you do has a clear and measurable target. In fact, it is possible to measure anything related to running your PPC campaign such as impressions, clicks, website visits, profits, costs and so much more.  From the time that you start your PPC campaign, you immediately know how much you have spent, and whether or not you are generating a significant profit.

Increases brand recognition – Engaging with paid advertising also improves your business visibility and brand awareness. Even when people don’t click on your ad, they are still able to see it because it is located above the organic search results. This has the potential to promote business growth just by exposing more potential customers to your ads.

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Reasons why search engine rankings change frequently

If you own a website and you are regularly monitoring your ranking, you may have noticed that the rankings change frequently.  What causes search results to change frequently? The change in the rankings is something that has confused many individuals for a while now. Following some of the reasons why your website ranking changes frequently.

Geographic Location

Most search engines, especially Google rely heavily on location services. This means that the location settings on the device you are using will generally reflect the search results. This can be a good thing for local businesses who are only seeking customers in close proximity and who are engaged with local search engine optimization. However, this can hinder global businesses seeking to achieve broader visibility.

Previously Clicked Google Links

If you have searched Google using the same search terms, and repeatedly clicked on a particular link from the results page, Google’s results will start to change. Sites that you visited from the links in the results will start to show up more and more frequently moving higher on the page.  This may create a false impression that a website is ranked higher than it actually is.

Competition from Other Websites

It is possible that you are doing everything right but still see a drop ranking. One reason for this might be that your competition is doing a better job than you.

It is important to always keep an eye on your competitors by analyzing and monitoring their online activities and strategies. Once you understand what your competition has done to outrank you, make the same changes and make sure to do it better.

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Which Factors Affect the Ranking of My Pages?

Every business owner surely wants to have a website that appears at the top of the search engine results page through a variety of keywords. Getting high ranking through keywords that are important to your business means a high number of entrances to the website which may result in higher revenue and profit.

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So how do Google and other search engine’s algorithm rank sites? Apparently, Google uses more than 200 different factors to rank a site. However, not all these factors are equally important. Digital marketing companies in Dubai say that some of these are indeed must-haves, but others might not make much of a difference in your market.

Below are commonly the most important ones:

H tags – H-tags such as H1, H2 and H3 are tags that mark the page headings and the hierarchy between them. Basically, H1 is the main heading and should appear once in every page of the site while other headings can appear more than once. In line with this, it is suggested that the headings under these tags contain the keywords you want to rank.

Unique Content – content is the heart and soul of any website. It is the message and information you want to share with customers, and the way you communicate everything about your business. Therefore, your content should be completely unique to your site, engaging to your audience, detailed, and easy to read.

Use of Keywords – conduct research regarding the search terms and try to figure out which keywords are the most relevant and valuable for your business. After listing and categorizing the keywords for each page, integrate these keywords into the site’s content in the most natural way possible.

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SEO Tips to Get More Organic Reach

SEO expert in Dubai

Every day, millions of people turn to search engines, especially Google, to help them find what they are looking for. Because of this, it is no wonder why every business would like to be on top of the search results when potential customers are searching for a product or service they sell/offer.

People use Google to get more information about products or services they are interested in purchasing. They also search for the businesses they would like to deal with, regardless if it is an international or local business. This means that if you are not making an effort to improve your organic search ranking, your business is surely missing opportunities every single day.

Here are some SEO tips to help improve your organic rankings through the use of SEO:

Optimize your site for your customers, not for search engines

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First of all, it is recommended to identify your buyer personas in order to know to whom you are addressing your content. By creating quality educational content that resonates with your ideal buyers, you will naturally improve your SEO. This means addressing the main issues of your personas and the keywords they use in search queries. Once you are able to please your buyer personas, you will automatically please the search engines which will then result in better ranking. A better ranking means more organic reach and consequently sales.

Blog regularly

Blogging is one of the most effective professional SEO services to increase your organic reach. It gives you the chance to go into more depth than your website allows. You will be able to create a catalog of helpful, and customer-optimized content focused on your market. However, poorly written, and spammy content can do more harm than good, so make sure to avoid it.

Utilize long-tail keywords

Use the terms that are more specific to your product or service, especially if you are engaging with local SEO services. In time, search engines, especially Google, will be able to identify your website as a destination for that particular topic, which in turn will boost your content in search rankings and help your ideal customers find you.

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How do you respond to a negative review?

SEO Services in Dubai

In today’s time, digital marketing holds high importance for all businesses of all sizes. If your business is not present online, you are not just losing the opportunity to interact with existing customers, but also throwing away the chance to get new ones. In addition to this, digital marketing companies in Dubai say that it is highly important for your business to actively participate and connect to your customers online.

Word-of-mouth marketing holds a remarkable power for your business. Nowadays, online reviews are considered to be the new and improved version of word-of-mouth marketing. In relation to this, Google and other review sites such as Yelp show business ratings along with the business listing as part of the local SEO. This makes the decision-making process easier for customers. They are able to see how your customers have rated your business, and also see the number of reviews you have received. This makes a lot of sense from a potential customer’s perspective as it gives them valuable information to compare and make a decision.

However, not all reviews are positive, so how do you deal with negative reviews? Here are some proven tips according to SEO agencies in Dubai:

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1. Respond quickly (within 24 hours)

From the customer’s perspective, it was important enough to post a public review, so make sure to treat it as urgent. Respond as soon as possible to show that you are in tune with customer feedback and that you are an active participant in your business.

2. Be pleasant and thank the guest

Make sure to maintain a positive tone and if possible, address the customer by name. Thank him/her for taking the time to write a review. It is also important to lessen the tension by being appreciative of the feedback. In addition to this, respond publicly when possible so others can see that you are a brand that takes its customer service seriously.

3. Offer to make it right

One of the most important things in responding to negative reviews is to offer to make your wrongs right. For instance, if a customer was unhappy with their meal, invite them in for a free dinner on the house, and put your best chef on it. This gesture shows that you are willing to go the extra mile to make things right.

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Is Google Ads worth it for small business?

Local SEO

Most of the time, small businesses struggle with limited resources, it can be hard to decide what is the best platform to allocate your marketing budget.

Paid search, also known as pay-per-click, is a powerful digital marketing tool for online advertising in UAE, especially for small businesses. Using platforms like Google Ads, small businesses are able to run ads in search results when people search for relevant search terms, and only pay when someone actually clicks the ad. This platform can be cost effective when managed well, However, when mismanaged, it can cause small business owners to throw money away.

Advantages of SEM Dubai for Small Business

Search Engine Specialist in Dubai

Reach the right customers at the right time- Advertising in Google ads allow you to reach customers at the exact moment they are searching for what you have to offer. As long as your ads are relevant to the search term, the possibility for the customer in clicking is high.

Get results fast – Optimizing your site for search engines can take a while to show results. While SEO is critical for any business to thrive online, Google Ads will get you results faster compared to SEO.

Measurable and optimizable – Everything you do with Google advertising is measurable. This means that you can monitor and optimize your campaigns at any time. In line with this, Google ads allow you to easily see your conversions, costs, clicks, visits and much, much more.

Brand recognition – With Google Ads, you can target keywords relevant to your business so that customers searching for those keywords will constantly see your ads, which will eventually result in improved brand recognition.

Get a full control of your budget – With Google Ads, you have full control of how much you are willing to spend for each campaign. You can control everything starting from the maximum bid on the ad to the daily budget of the campaign.

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How voice search is changing SEO

Nowadays, multitasking and instant results are the norms, so it is no surprise that the voice search has been getting more popular. A study from Google shows that 55% of teens and 41% of adults use voice search more than once a day. This statistic may be the result of the recent improvements in giving more accurate voice feedback results.

How did Voice Search get started?

Introduced by Google in 2011, voice search was initially more of a novelty than a feature that users relied upon during that time. However, technology advancements have pushed voice search to the front line of search marketing. Research shows that by the year 2020, at least 50% of all online searches will come from voice searches.

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As voice search technology keeps improving, internet marketing companies in Dubai say that identifying new trends is vital to understand how voice search will continue to change search habits. Additionally, it is also important how digital marketers can leverage unique voice search patterns and queries to reach and serve new user audiences.

How Voice Search Is Changing SEO?

With voice getting an increasing percentage of total internet searches, it is crucial to optimize your website for voice search. This will help in increasing website traffic for your existing keywords, and even discover new search terms that you can leverage to help users find your business online.

In a fast-paced world, voice search will continue to be part of SEO’s future, and it may even surpass traditional online searches. With all these technological advancements coming, it is best to make sure that your website is optimized for voice search by getting professional SEO services.

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Why is brand ranking so important for your online business?

A brand name allows customers to trust the quality of each service or product that a business offers in the market. Every single mention of a brand name recalls a customer’s perceptions and experiences, regardless if it is positive or negative.

Furthermore, brand ranking is way more than the marketing of designer clothing or anything else. It represents an identity in the market — what the business does, who they are, what standard of quality they provide, trustworthiness, reputation, etc. Hence, internet marketing companies in Dubai say that brand ranking is vital to almost all businesses in any industry.

Why is Brand Ranking so important in Online Search?

• It improves your business’ lead generation because it is easier to sell products/services when people trust your brand.
• Higher conversion rates from acquiring links naturally or through sending out requests to external sites.
• Search engines, especially Google, are more likely to favor brands when ranking pages on search results, simply because people trust them. This means that your site’s chances of getting higher search rankings for difficult keywords increases, which leads to more relevant and targeted traffic.

Building a Better Brand Recognition

Now that you are fully aware of brand ranking, what can you do to become better known in the market? Aside from local search engine marketing optimizations, here are some other tips for increasing brand awareness online.

Securing Your Brand Name – This simply means making sure that your brand name is yours alone and no other business is using it. It is extra difficult to rank in your brand name if there are two or more brand names out there.

Populate Your Account – It makes no sense to have a Facebook page if you do not have any followers. So, the next step is to fill your page with people who are likely to make use of your services in the future. You can start with the people you already have or past clients you’ve managed to track down.

Get Some Help – Getting help from professionals is one of the best options you have, as they know what to do and are able to guide you in every step of the way. Most of the time, SEO services in the UAE also offers brand marketing services which will help your brand to rank higher in major search engines like Google.


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The importance of website speed

Every business owner wants to make sure that their website is able to deliver great user experience, regardless of their industry. Websites that can attract both new and returning customers are likely to perform better than one that does not. As online buyers’ behavior continues to improve, internet marketing companies in Dubai wants to emphasize the importance of website load speed.

So, why is website load speed so important? How does it affect your website visitors and business’ online presence?

Site Speed’s Impact on User Experience and Conversion

Site speed has a huge impact on different digital marketing factors, most especially in user experience and conversion rate. According to research, site speed is one of the top reasons why people bounce off of sites. If a site has a slow load time, people will not stay around. This is the reason why slow sites typically have a very high bounce rate, while faster sites tend to have a lower bounce rate. Digital marketing companies in Dubai say that it is important to keep in mind is that the bounce rate is also a ranking factor for SEO, so it should be part of your overall SEO strategy.

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When it comes to conversions, site speed also plays an important role. Basically, if people are leaving your site due to slow load time, they are not converting. This is especially true if your website has a longer checkout or conversion process. Keep in mind that with each page that needs to load to make a conversion, there is more chance for drop-off.

On the other hand,  if your website loads fast, it gets people to the information they want faster which will lead them on their path to conversion.

How to Improve Your Site Speed?

In order to improve your website’s site speed, a reputable digital marketing agency in Dubai recommends eliminating the unnecessary elements that could be slowing down your page load time. 

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The importance of Google Maps and why you should list your business?

Wherever your business is located, it is for sure that there will be people using smartphones to make purchases and select venues for their afternoon coffee or evening entertainment. Whenever they do this, Google Maps is the app most people use, and if your business is not listed, you will lose the chance of getting these customers.

Most of the time, customers prefer businesses with accurate information and a lot of reviews. If a business owner fails to optimize its business listing, the location information could be misleading, and there may be very little feedback which will affect the business ranking in local search engine optimization.

In addition to that, Google Maps offers additional advantages. Businesses listed on Maps tend to get SEO benefits. It helps to establish your local identity, and it also offers an easy way to provide information and direction for people when they need to find your business.

How to add your business to Google Maps?

All business listings on Maps are hosted by Google My Business service. Before starting, keep in mind that verification will be needed. This may take four days or a couple of months as most verifications take place by mail. So, don’t expect to be able to instantly create a business listing.

Learn the steps...

How to optimize YouTube videos and other videos on your website?

1. Write long and detailed descriptions for each video. 
2. Do research and select the right keywords to include for each video. 
3. Embed and share videos wherever possible. 
4. Curate themed playlists. 
5. Monitor your metrics, important KPIs, and grow your subscribers. 
6. Optimize videos for the correct length. 
7. Consider crowdsourcing views. 

www.CreativoUAE.com

Creating a professional video on your website or Youtube channel is only the first step. Making it visible requires attention to detail and a professional SEO services to create a finished product. For more information in search marketing, local SEO, paid advertising, content writing and other digital marketing channels, get in touch with Creativo at +971 4568 4882.

How to Read Your Visitors' Minds

It sounds like a straightforward question, “What do visitors want from your website?” As a business website owner, it is easy to become overly focused on what you want your website visitors to do. However, from a strategic perspective, it is equally important to have an understanding of what your visitors really want and what a website should have.

Every visitor to your website has a question — lots of them. These questions must be answered before any visitor can become a customer. Here are some:

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1. Tell me about your products or services

Most of the time, customers don’t have the time to visit every page of a website. It is possible that from the very first glance, they don’t understand your business or more specifically your product offerings.

Tips:

• Add a brief description of your products or services.
• Make sure that your homepage describes your products in the best way, so that customers get a clear idea right away.

2. What’s in it for me?

Internet marketing companies say that once the website visitor gets an idea about your products and services, the next most common query they probably have is how it will benefit them.

Tips:

• Describe the product/services features and benefits with effective visuals.
• Benefits should be included in a prominent location on your website.

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3. Tell me about the pricing

Once website visitors are getting interested in your products and services, they would probably ask for the pricing.

Tips:

• Add a detailed ‘Pricing’ page on your website.
• Display offers and deals very clearly and in the most prominent places on the webpage.
• Set pricing based frequently asked questions of website visitors.

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Difference of landing vs. internal pages

Understanding the difference between landing page vs homepage or any other internal page is significant these days. Using the right type of page is necessary for an inbound marketing website, most especially if getting leads from your website is highly important for your business.
When creating a new page for your website, seeing different options can be a bit confusing. Therefore, before you start building new pages and sections, make sure to identify what it will be used for.

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What are Internal Pages?

Internal pages are the building blocks of your website and they normally occupy your site’s main navigation menu and footer.

These types of pages educate visitors on what exactly your business is about, what services/products you offer and guide them along the buyer’s journey. In line with this, internal pages help visitors locate exactly what they are looking for and get useful information such as company history, product descriptions, and/or frequently asked questions. Internal pages include the homepage, about us page, services/products pages, and/or FAQ page.


Furthermore, a reputable internet marketing company in Dubai says that internal pages also need to be optimized for search engines. If a potential customer searches for something related to your business, you want to make sure that your internal pages have high chances at ranking.


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Organic Visibility

What is search Visibility?

Search visibility is an important metric that tells you what percentage of all possible organic clicks a website is getting for a particular search term. In other words, search visibility is not about the raw traffic numbers, but rather your website’s position in the search engine results page in relation to your competitors.

What is search visibility?

Why does Google search visibility matter?

It’s simple. Search visibility is important because if you can’t make your website visible on the first page of the relevant search terms, you might not get any traffic from the search engines, especially Google.

Google, the most widely used search engine, is the biggest area of opportunity for marketers. In fact, study says that websites that are on top of the results page grab 36.4% of the traffic which is often missed by lower ranked websites. In line with this, digital marketing companies in Dubai say that 65% of people consider online search as the most trusted source of information about brands and businesses. This reflects on the importance of having strong online search visibility.

The following are some of the top reasons why search visibility is important to your business:

• It lets online potential customers find your site on their own.
• It helps you reach more people.
• It helps you create a better customer experience.

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Simple PPC Landing Page Optimization

When running an SEM (Search Engine Marketing) campaign, you can’t just simply throw up a landing page and expect everything to work out for the best. It is important to be familiar with what makes a good landing page and other optimization strategies in order to maximize your ROI.

With that in mind, the following are the top 5 tips to optimize your landing pages:

1. Make your landing page mobile-friendly – In the past few years, mobile ads are proven to be effective because they appeal to the customer’s desire to buy something instantly. This means that your PPC landing page, along with the form associated with it, should be mobile-friendly to make it easy for visitors to convert while they are on the go. Making their journey as easy as possible means that you are giving your prospective customers what they want. This, in turn, is likely to make them go the distance and convert.

2. Focus on loading speed – Digital marketing companies in Dubai say that page load speed has become more important than ever, as many users are getting used to faster internet speeds and their attention span becomes shorter. In fact, Google says that around 53% of all mobile users abandoned a page that takes more than 3 seconds to load. Therefore, landing pages need to load within a three-second “limit”.

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3. Use relevant images that support your offer – According to research, high-resolution and large photos have proven to lead higher online conversion rates and effective in grabbing visitors’ attention. Therefore, adding some attractive and eye-catching images to your PPC landing pages can go a long way.

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HTTP vs. HTTPS: Why It Matters?

HTTP and HTTPS are protocols that are being used to transmit data across the internet between websites. HTTP stands for Hypertext Transfer Protocol, while the addition of the ‘S’ in HTTPS means it is a secure connection. As a website owner, you probably ask: “Is HTTPS necessary?” In order to have a better understanding of these two protocols and why they are important to Google, it is important to first learn the difference between HTTP and HTTPS. Below explains the basics of these two options:

What is HTTP (HyperText Transfer Protocol)?

HTTP is a system for conveying and accepting the information through the internet. This protocol is being labeled as an “application layer tool” that alternatively, means that it only cares about how the information is represented to the user, not how it is delivered from point A to point B.

Furthermore, the HTTP protocol is considered “stateless”. This means that it does not aim to recall any information preceding a web session.

What is HTTPS (Secure HyperText Transfer Protocol)?

HTTPS is also known as “secure HTTP”. It was developed to allow authorization and to have strong online security. Not using HTTPSmeans unsecured online transactions for the users. Sharing confidential information online must be secured to prevent unauthorized access, and that is what HTTPS exactly do. Technically, HTTP and HTTPS work almost the same, they both establish a connection to a server on a standard port. However, the difference is, HTTPS offers an extra layer of security because it uses SSL in order to move data.

HTTPS works in partnership with another protocol, SSL (Secure Sockets Layer), in order to transport data safely.

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What is the impact of Google updates on your website?

All businesses that has a website has to pay close attention to Google. This is because the search engine giant claims to get more than 90 percent of all web searches. This makes it the main way people in your target audience are likely to find your website.

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Digital marketing companies in Dubai recognize that every business’ marketing strategy should include keeping an eye on what Google is up to. So that you know what you can do to get and keep your website ranking. So, to answer the question, YES! All Google algorithm updates matter!

Google algorithms play an important role in how your website ranks in Google’s search engine results page. Research says that Google updates its algorithm for about 500 to 600 times a year in order to block low-quality websites from appearing on SERPs. This is Google’s way to make sure that its users are getting the most relevant search results. For website owners or administrators, this means that they have to keep an eye for every algorithm update that happens on the search landscape. In addition to this, SEO agencies in Dubai say that Google algorithm updates remind marketers to constantly improve their websites. In return, they are rewarded by higher rankings in search engine and increase traffic.

On the other hand, if you do not pay attention to the Google algorithm updates, you may notice that you have decreased website traffic and a sudden drop in ranking. So, in order to strengthen your rankings back up, check every algorithm update and make the necessary changes. Most of the time, the changes that need to be made are minor, but every few years there are some that are pretty drastic.

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Reasons Why Your Business Needs Local SEO Services

In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you should know the rules before joining the game. Fortunately, internet marketing companies in Dubai say that there are several ways to let Google’s search results work on your favor. This is where local SEO comes in. 

What is Local SEO?

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Local SEO is the process of ‘optimizing’ your business’ online presence in order to attract more customers from relevant local searches. These searches take place on Google and other search engines. Local searches include some important geo-location including the city, state, zip code, etc. Google will then pick up the geo-location of the person and provides search results from that area.

How can your business benefits from Local SEO?

An SEO agency in Dubai says that 64% of internet users rely on Google and other search engines to find local businesses near their location. Out of this, 50% actually end up visiting the local business that they have seen on the search results page on the very same day. This means that if your business is working on face to face transaction, you can’t imagine the number of potential customers that you might be losing on a day to day basis.

Google’s search engines results page responds to local searches by pulling up the top 3 most popular businesses that are most related to the search query. These results are displayed in the form of snippets. Online searchers will be able to see the contact number, business addresses, websites and even direction links going to the particular local business.

 Top 3 Ways to Optimize Your Website for Local SEO

1. Optimize your homepage

Your homepage should clearly state what your business is, where you are located and what you do. This will help Google to easily understand the elements of your business. In addition to this, your page title tag, header tag and meta description should also clearly state this information.

2. Add your business to local listings and citation

Local business directory listings and citations are one of the great ways to optimize your website for local SEO which is offered in many SEO services in UAE. It can be time consuming, but it is sure worth it. The key to a successful business listing is to ensure that every single entry is exactly the same. So, it is advisable to mirror the exact formatting and representation of your company from your Google My Business page and make sure to list your business the exact same way in your local directory listings.

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