All businesses that has a website has to pay close attention to Google. This is because the search engine giant claims to get more than 90 percent of all web searches. This makes it the main way people in your target audience are likely to find your website.
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Digital marketing companies in Dubai recognize that every business’ marketing strategy should include keeping an eye on what Google is up to. So that you know what you can do to get and keep your website ranking. So, to answer the question, YES! All Google algorithm updates matter!
Google algorithms play an important role in how your website ranks in Google’s search engine results page. Research says that Google updates its algorithm for about 500 to 600 times a year in order to block low-quality websites from appearing on SERPs. This is Google’s way to make sure that its users are getting the most relevant search results. For website owners or administrators, this means that they have to keep an eye for every algorithm update that happens on the search landscape. In addition to this, SEO agencies in Dubai say that Google algorithm updates remind marketers to constantly improve their websites. In return, they are rewarded by higher rankings in search engine and increase traffic.
On the other hand, if you do not pay attention to the Google algorithm updates, you may notice that you have decreased website traffic and a sudden drop in ranking. So, in order to strengthen your rankings back up, check every algorithm update and make the necessary changes. Most of the time, the changes that need to be made are minor, but every few years there are some that are pretty drastic.
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