Ways the Coronavirus is Impacting Consumer Behavior

There’s no doubt that the crisis caused by the Coronavirus (COVID-19) pandemic has brought an incredibly difficult situation to businesses around the world. Many businesses are going through a lot of new challenges as international borders close, bricks-and-mortar businesses shut their doors, and people are told to isolate at home. Due to the newly imposed government measures restricting movement and foot traffic have forced business owners to find creative ways to provide services virtually while other industries are seeing unprecedented surges in demand.

Here is a quick searchbehavior analysis caused by COVID-19

The coronavirus has created significant changes in online user’s search behavior, as well as the type of content that search engines display in their result’s page. As expected, queries and searches related to “coronavirus” are upsurges, and search engines, especially Google generates search results that display the highest possible levels of expertise, authoritativeness and trustworthiness.

While it is expected that websites like WHO (World Health Organization) and other institutions that provide official information on infectious diseases would see increased organic visibility during a pandemic, some other interesting trends have emerged. For instance, websites that provide video workout classes are one of the winners in organic market share during the pandemic. This is simply because more and more people who are quarantined have been forced to work out at home. In addition to this, a reputable SEO agency in Dubai says that there are also some websites featuring data and statistics that have also seen sharp increases in search visibility.

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Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

Why is on page SEO important?

With the creation of search engines, an entirely new marketing process was introduced: search engine optimization. Known as SEO, it is a strategy of improving your website’s visibility on search engines, especially Google. Aside from local SEO services, the practice of SEO can be broken down into two major parts: on-page SEO and off-page SEO. In this post, you’ll get a guide to understanding and improving your on-page SEO.

On-page SEO refers to developing and optimizing website structure and content – anything that is relatively “on” the page. It is all about creating and enhancing relevance signals for a webpage with respect to the search query. In line with this, having a great on-page SEO strategy will increase the probability that your off-page SEO strategy will be successful. Ignoring on-page SEO means missing a high chance to influence how search engines see your website. To understand better, below are some of the basics of On-page SEO.

Keywords - it is highly important to know exactly what a given page is about and what the best keywords are to describe it. A reputable SEO agency in Dubai says that keyword research is always the first step of any successful SEO campaign. After finalizing your main keywords, it is recommended to optimize your web pages. By doing this, Google and other search engines will take notice and you’ll begin to see an improvement in your website’s rankings.

Content - The content of your website is what ultimately drives people to your website, keeps them happy, makes them share it and spread the word. It is important to remember that your content should be optimized for humans, not for search engines. Moreover, providing content with useful information that accurately describes your topic will attract new visitors and entice other websites to link to your content. To ensure that your content is following Google standards, it is recommended to opt for professional SEO services.


...CONTINUE READING

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

Reasons Why Your Business Needs Local SEO Services

In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you should know the rules before joining the game. Fortunately, internet marketing companies in Dubai say that there are several ways to let Google’s search results work on your favor. This is where local SEO comes in. 

What is Local SEO?

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Local SEO is the process of ‘optimizing’ your business’ online presence in order to attract more customers from relevant local searches. These searches take place on Google and other search engines. Local searches include some important geo-location including the city, state, zip code, etc. Google will then pick up the geo-location of the person and provides search results from that area.

How can your business benefits from Local SEO?

An SEO agency in Dubai says that 64% of internet users rely on Google and other search engines to find local businesses near their location. Out of this, 50% actually end up visiting the local business that they have seen on the search results page on the very same day. This means that if your business is working on face to face transaction, you can’t imagine the number of potential customers that you might be losing on a day to day basis.

Google’s search engines results page responds to local searches by pulling up the top 3 most popular businesses that are most related to the search query. These results are displayed in the form of snippets. Online searchers will be able to see the contact number, business addresses, websites and even direction links going to the particular local business.

 Top 3 Ways to Optimize Your Website for Local SEO

1. Optimize your homepage

Your homepage should clearly state what your business is, where you are located and what you do. This will help Google to easily understand the elements of your business. In addition to this, your page title tag, header tag and meta description should also clearly state this information.

2. Add your business to local listings and citation

Local business directory listings and citations are one of the great ways to optimize your website for local SEO which is offered in many SEO services in UAE. It can be time consuming, but it is sure worth it. The key to a successful business listing is to ensure that every single entry is exactly the same. So, it is advisable to mirror the exact formatting and representation of your company from your Google My Business page and make sure to list your business the exact same way in your local directory listings.

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How to Define Your Target Market

You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.

In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.

1. Understand the customer problems that you solve

The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.

2. Picture of your target customer

Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.

Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.

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