On-page SEO refers to developing and optimizing website structure and content – anything that is relatively “on” the page. It is all about creating and enhancing relevance signals for a webpage with respect to the search query. In line with this, having a great on-page SEO strategy will increase the probability that your off-page SEO strategy will be successful. Ignoring on-page SEO means missing a high chance to influence how search engines see your website. To understand better, below are some of the basics of On-page SEO.
Keywords - it is highly important to know exactly what a given page is about and what the best keywords are to describe it. A reputable SEO agency in Dubai says that keyword research is always the first step of any successful SEO campaign. After finalizing your main keywords, it is recommended to optimize your web pages. By doing this, Google and other search engines will take notice and you’ll begin to see an improvement in your website’s rankings.
Content - The content of your website is what ultimately drives people to your website, keeps them happy, makes them share it and spread the word. It is important to remember that your content should be optimized for humans, not for search engines. Moreover, providing content with useful information that accurately describes your topic will attract new visitors and entice other websites to link to your content. To ensure that your content is following Google standards, it is recommended to opt for professional SEO services.
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