Saturday, April 18, 2020

Guide to On-page and Off-page SEO

In today’s time, one of the most significant aspects of internet marketing is Search Engine Optimization, whether it is global or local SEO services. It is a strategy that you can implement on your website to help your pages position themselves higher in search engine results, giving your website greater exposure to targeted visitors that can eventually convert into paying customers.
To maximize your exposure to search results and higher rankings, you have to closely pay attention to the two main components of SEO:
  1. On-page or on-site SEO
  2. Off-page or off-site SEO
Yes, focusing on one of the two components could get you on page 1, but it will only be temporary. So, if you are thinking long-term, you need to implement the two to support each other. If you want to outrank your competition and stay at the top of the search results, then you need to engage in professional SEO services and understand both components – how they work and how to do it.

On-page SEO or on-site SEO involves optimizing various factors on the website itself. These factors are related to manipulating the website content to improve its quality and structure – both for humans and search engine crawlers. Some of the most common on-page SEO factors include Content, Keywords, Meta Tags, Alt Attribute, Headings, URL Structure, SSL/HTTPS, Internal Linking and Page Speed.

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