Search Engine Optimization (SEO), is one of the powerful strategies for reaching out to potential customers. A cost-effective method, it has proved its worth over time.
There are two types of SEO, the local search engine optimization and general SEO. Unfortunately, there are lots of people who do not pay much attention to local SEO and concentrate on general SEO without realizing how important the former is. So, let us get to know about the difference between the two.
General SEO techniques are focused on helping websites show up in keyword searches being used worldwide. Most of the time, these techniques are designed to ensure that the website property has greater visibility in order to drive more traffic to the website. However, local SEO has a slightly different focus. While local SEO efforts still work to boost the online presence of a business and drive website traffic as well, the idea is not focused on driving customers to a website. The idea is to drive more customers to your front door. It is because of this difference, the techniques used in general SEO efforts are significantly different than those used for local SEO efforts.
In line with this, digital marketing companies in Dubai say that general SEO effort uses a number of techniques that help search engines index your website in such a way that the site appears on search engine results pages for certain keywords. Local SEO efforts, however, focus more on promoting the whole business online. While there are techniques that are implemented on the website itself, there are many other techniques used to boost your business including establishing business profiles in various directories, online map applications, and more.
...continue reading
There are two types of SEO, the local search engine optimization and general SEO. Unfortunately, there are lots of people who do not pay much attention to local SEO and concentrate on general SEO without realizing how important the former is. So, let us get to know about the difference between the two.
General SEO techniques are focused on helping websites show up in keyword searches being used worldwide. Most of the time, these techniques are designed to ensure that the website property has greater visibility in order to drive more traffic to the website. However, local SEO has a slightly different focus. While local SEO efforts still work to boost the online presence of a business and drive website traffic as well, the idea is not focused on driving customers to a website. The idea is to drive more customers to your front door. It is because of this difference, the techniques used in general SEO efforts are significantly different than those used for local SEO efforts.
In line with this, digital marketing companies in Dubai say that general SEO effort uses a number of techniques that help search engines index your website in such a way that the site appears on search engine results pages for certain keywords. Local SEO efforts, however, focus more on promoting the whole business online. While there are techniques that are implemented on the website itself, there are many other techniques used to boost your business including establishing business profiles in various directories, online map applications, and more.
...continue reading
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