You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.
In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.
1. Understand the customer problems that you solve
The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.
2. Picture of your target customer
Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.
Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.
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