What is Remarketing?
Remarketing, also known as retargeting, is a marketing strategy of creating personalized ad campaigns for users who have previously visited your website or other content.
The idea behind remarketing is to reach out to users who already know your brand or products. For that reason, this group of audience has much higher chances of converting.
It’s all about targeting the user on several occasions, personalizing the ads as they go along, and encouraging them to move along the conversion funnel.
How can remarketing help generate leads?
For lots of marketers, one of the most valuable benefits of remarketing is improving lead generation. It is one of the highly used strategies for many businesses as it can help you stay in front of leads during buying cycles.
If you have strong website traffic but aren’t getting the conversion rates you’d like, remarketing can be the solution. According to reputable SEM agency in Dubai like Creativo, visitors to your website are your most valuable audience.
However, many businesses don’t do enough to encourage conversions because they are too focused on driving initial traffic.
The truth is that most of the time, people don’t fill out a lead form on their first visit. But that doesn’t mean they’re not interested.
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