When running an SEM (Search Engine Marketing) campaign, you can’t just simply throw up a landing page and expect everything to work out for the best. It is important to be familiar with what makes a good landing page and other optimization strategies in order to maximize your ROI.
With that in mind, the following are the top 5 tips to optimize your landing pages:
1. Make your landing page mobile-friendly – In the past few years, mobile ads are proven to be effective because they appeal to the customer’s desire to buy something instantly. This means that your PPC landing page, along with the form associated with it, should be mobile-friendly to make it easy for visitors to convert while they are on the go. Making their journey as easy as possible means that you are giving your prospective customers what they want. This, in turn, is likely to make them go the distance and convert.
2. Focus on loading speed – Digital marketing companies in Dubai say that page load speed has become more important than ever, as many users are getting used to faster internet speeds and their attention span becomes shorter. In fact, Google says that around 53% of all mobile users abandoned a page that takes more than 3 seconds to load. Therefore, landing pages need to load within a three-second “limit”.
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3. Use relevant images that support your offer – According to research, high-resolution and large photos have proven to lead higher online conversion rates and effective in grabbing visitors’ attention. Therefore, adding some attractive and eye-catching images to your PPC landing pages can go a long way.
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