Seo Benefits From Using Images In Your Content

 

1. As mentioned above, images make your content more interesting. This means visitors are more likely to read your content. In fact, blog pages with images get 94% more views than content without.
2. Based on Buffer’s research, readers are more likely to share a page with image/s on social media, and the shared post has more chances of getting more social media attention than plain text posts. 
3. Aside from user engagement, images also help writers to explain a concept or make a point stronger.
4. Images are another easy way to enforce your SEO by giving search engines the right signals about your content through images.
5. Your images can rank higher in Google Image Search and get more traffic to your website.

How to Image Optimization for SEO?

1. 
   Use page-relevant and unique images - Users are far more likely to react/engage with an image before they begin reading your content. It is human nature to focus our attention on images. Therefore, having an appealing image that connects with your topic can encourage users to share your content and will certainly leave an impression. So, make sure to take the time to source out images that illustrate the subject of your content. 
2. Use the highest quality format possible - Search engines, especially Google, prefer high-resolution images. Web pages with poor quality images can appear distorted on a tablet or mobile screen. 
3. Customize the image filename - This is one of the easiest yet one of the most effective image optimizations. Before adding an image to any web page, make sure to customize its filename. Change it to something relevant to the page and include one of your target keywords for the particular page. Most visitors will never see the filename, but it gives you a way to provide the search engines a little more information about what’s on the page and the best keywords to associate with it.
4. Use alt tags - This is another part of the webpage that most visitors won’t see, but search engine crawlers do. You can provide alt text for every image you add on every web page that will show up in place of your image if a browser has trouble loading it. Alt tags are another effective way of signaling search engines on what the page is about.
5. Reduce your image file size - Google is pretty big on mobile, going as far as implementing a mobile-first index. This means you need to highly consider mobile view with your images. By reducing your image files’ size, you can increase page speed, which is crucial for mobile viewing.

Images are important from an SEO perspective and vital for making your content more interesting and readable. If you’re struggling to get your content noticed, get in touch with Creativo and talk to one of their SEO consultants  to help you strategize your online marketing. 

What do you do in your marketing in an economic downturn?

During an economic downturn, business profitability is sure to suffer, and it is extra tricky for businesses to survive post-crisis. A lot of companies will have to close or find alternate ways to operate in such a situation.

Despite the trying times, what can a company do amid these challenges? During situations such as these, it's the best time for companies to improve their online marketing strategies.

How Can Internet Marketing Save Your Business During an Economic Crisis?

Greater Online Visibility

When facing an economic downturn, more people will be at home because of the rising unemployment rate. More people will be left with no choice but to go online to look for some sources of information and forms of entertainment. To be relevant in your industry, you must be visible online to attract this new category of consumers. That way, your business will be more visible online, and you can cater to these potential customers.

Promotes Long Term traffic

Experts in online marketing Dubai consider SEO as a long-term investment. It is true that the process of optimizing a site, both on-page and off-page takes time. However, once your website benefits from these optimizations and gains the top spot in the Search Engine Results Pages, rest assured that SEO will drive long-term traffic to your site. This means that you'll have more opportunities for your business, from customer engagement and lead generation to sales conversion.

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Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How Does Website Security Affect Your SEO?

When it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP.

Security is one of the significant ranking signals that cannot be overlooked. When talking about SEO, people often think about keywords, backlinks, site structure, and sitemaps. However, security is now a more prominent ranking factor than ever.

Google, the search engine giant, is keen on promoting secure, encrypted connections by websites, intending to make the Internet safer. In 2014, Google announced that HTTPS would become a ranking factor. This means that whether or not your site uses HTTPS could affect its position in the search engine results page.

What is HTTPS?

HTTPS stands for “hypertext transfer protocol secure”, and it’s the improved and more secure version of HTTP. Internet users will see a little padlock icon in the browser’s address bar when visiting an HTTPS-encrypted website.

The HTTPS encryption allows internet users to exchange data within the website’s server without exposing it to other third parties such as the internet provider or the network admin. This is especially important for sites that require login information for banking, messaging, etc.

How does HTTPS affect SEO?

Companies that focus on online marketing Dubai believe that HTTPS encryption positively affects a site’s SEO ranking in the long run. Migrating a website from HTTP to HTTPS is considered a change of URL by Google, so it may cause some downturn in the initial rankings. This should be a short-term fluctuation and will eventually settle down. As HTTPS is a ranking signal, it is expected to have an overall positive effect on rankings, not to mention the other benefits which come from increased user trust. In line with this, it is vital to track a site’s ranking and traffic data before and after a website migration and ensure that Google tools such as Google Search Console and Google Analytics are updated. That is where a professional SEO Dubai team may be able to help.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

Organic Visibility

What is search Visibility?

Search visibility is an important metric that tells you what percentage of all possible organic clicks a website is getting for a particular search term. In other words, search visibility is not about the raw traffic numbers, but rather your website’s position in the search engine results page in relation to your competitors.

What is search visibility?

Why does Google search visibility matter?

It’s simple. Search visibility is important because if you can’t make your website visible on the first page of the relevant search terms, you might not get any traffic from the search engines, especially Google.

Google, the most widely used search engine, is the biggest area of opportunity for marketers. In fact, study says that websites that are on top of the results page grab 36.4% of the traffic which is often missed by lower ranked websites. In line with this, digital marketing companies in Dubai say that 65% of people consider online search as the most trusted source of information about brands and businesses. This reflects on the importance of having strong online search visibility.

The following are some of the top reasons why search visibility is important to your business:

• It lets online potential customers find your site on their own.
• It helps you reach more people.
• It helps you create a better customer experience.

Be visible online!

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