Why Is It Important To Track Google Analytics Sessions?

 Tracking your website sessions can help evaluate whether your online marketing efforts such as SEO, PPC or Social Media are working or not. For instance, you have three sessions per user per day on average, then you’re doing a good job of directing people back to your site through different channels. However, if your ideal customer has just an average of one or two sessions per month, you might need to spend more time marketing and advertising to get them back on your site multiple times. 

Moreover, if you run an ecommerce site, highly regarded SEO consultants in Dubai say that you can also leverage Google Analytics’ Shopping Behavior Analysis report to monitor how sessions with key actions impact your shopping activity such as:

• How many sessions was a product viewed?
• How many sessions was there an ‘add to cart’ event?
• How many sessions resulted in checkout?
• How many resulted in a successful transaction? 

 

Frequently Asked Questions About Google Analytics Session

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  When does a Google Analytics session expire?

By default, a Google Analytics session expires if no new hit is sent to the server within 30 minutes from the time when the last hit was sent.

• How can a Google Analytics session last longer than 30 minutes?

Every time a new hit is sent to the server, Google Analytics reset the session’s expiration time by adding another 30 minutes from the time when the last hit was sent. In this way, a session can last longer than 30 minutes.

• What is Average Session Duration?

In Google Analytics, the average session duration refers to the time a user spends on your website. It is calculated by dividing the total session duration by the total number of sessions. 

• What is the difference between sessions and users in GA?

In Google Analytics, ‘sessions’ refers to the number of individual sessions initiated by all the users of your website, and ‘users’ refers to the number of unique visitors to your website.

Google Analytics has vast capabilities, and if you do not know how to use Google Analytics, you are surely missing the chance to improve your digital marketing strategy. 

 

Do you have questions about Google Analytics and looking for SEO Dubai? The experts at Creativo can help! You can reach us at +971 4 568 4882.

Be Visible: 97% of Consumers Go Online!

Based on research, 97% of consumers search for businesses online. When your customers are online, your business should be too.

One of the most valuable benefits of an internet-savvy marketing approach is the increased online visibility of a business and reaching a wider audience with a strategic and well-planned marketing approach. The more online visibility your business has, the more likely people within your market will look to you for necessary products or services. 

Internet marketing strategies, such as professional SEO services and paid ads, can help a business build a strong online presence and brand awareness. This will make your business recognizable to your target customers so that, when they’re ready to buy, they come to you.

How To Increase Online Visibility?

There are different strategies to apply when it comes to increasing your business’ online visibility. Ideally, a strong online visibility campaign should combine as many of these practices as possible, as they will support one another in increasing your company’s searchability.

1. Remodel Your Website - Is the structure of your website easy to use and navigate? Do people quickly find the content they’re looking for? If not, try to improve the overall look and layout of your website design. After analyzing the required changes needed, it is also a great idea to always ask the customers for their suggestions. In line with this, hiring experts who offer such services are the best option.

2. Publish regular blog content - Companies that focus on online marketing in Dubai believe that publishing regular content is a great way to increase your online visibility and attract traffic to your website. Additionally, content publishing gives you the chance to provide your website visitors with informative content that can help build a relationship that may result in sales and promotion in the future. Moreover, providing informative and useful content encourages your website visitors to share your content on other platforms like social media, which can introduce additional consumers to your business.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How Does Website Security Affect Your SEO?

When it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP.

Security is one of the significant ranking signals that cannot be overlooked. When talking about SEO, people often think about keywords, backlinks, site structure, and sitemaps. However, security is now a more prominent ranking factor than ever.

Google, the search engine giant, is keen on promoting secure, encrypted connections by websites, intending to make the Internet safer. In 2014, Google announced that HTTPS would become a ranking factor. This means that whether or not your site uses HTTPS could affect its position in the search engine results page.

What is HTTPS?

HTTPS stands for “hypertext transfer protocol secure”, and it’s the improved and more secure version of HTTP. Internet users will see a little padlock icon in the browser’s address bar when visiting an HTTPS-encrypted website.

The HTTPS encryption allows internet users to exchange data within the website’s server without exposing it to other third parties such as the internet provider or the network admin. This is especially important for sites that require login information for banking, messaging, etc.

How does HTTPS affect SEO?

Companies that focus on online marketing Dubai believe that HTTPS encryption positively affects a site’s SEO ranking in the long run. Migrating a website from HTTP to HTTPS is considered a change of URL by Google, so it may cause some downturn in the initial rankings. This should be a short-term fluctuation and will eventually settle down. As HTTPS is a ranking signal, it is expected to have an overall positive effect on rankings, not to mention the other benefits which come from increased user trust. In line with this, it is vital to track a site’s ranking and traffic data before and after a website migration and ensure that Google tools such as Google Search Console and Google Analytics are updated. That is where a professional SEO Dubai team may be able to help.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

SEO and Blogging - 5 Ways to Marketing Success

Search engine optimization and Blogging are both backbones of content marketing. Every serious online marketer understands that combining these two strategies can grow your online presence, once done right. SEO services blog their way to rankings, and here’s how.

MATCH MADE IN HEAVEN

It’s no use having a good-looking website without potential customers clicking through it. And, they won’t be able to know your website exists if they don’t see it on search engines. You’ll need SEO to bring you traffic leads, sales, and visibility across the web.

If there’s one content strategy to go with SEO, it would be Blogging. As online marketing experts say, the two are a match made in heaven. Search engine optimization complements business blogging really well. It’s about building a readership and effectively engaging an audience.

WAYS TO MARKETING SUCCESS

When it comes to writing, managing, and sharing blogs on your website, it may be for a list of different reasons. But, every post you publish is another indexed page reminding search engines that your site is active. Through quality SEO services, your chances of ranking are even higher.

1. Share what’s new. One of the reasons why a reader follows a blog is because he wants to stay updated with what’ new about your niche, or the topics related to your business. If you’re a chef who owns a website, there are several topics to choose from.

Affordable recipes, healthy food options, or tips on how to improve your diet would be great, trending topics. More and more people either want to save, or are conscious about their health. Blog about them and you’ll be sharing relevant information to your audience.

2. Gaining authority. Smart businesses take advantage of their blog section to answer frequently asked questions or solve problems. Creating helpful content allows your site to establish authority and improve customer retention. You’d be their go-to resource online.

Gain trust from your readers by blogging about relevant, trending news related to your industry, backed up by credible sources. Doing so, you’re telling readers that you know what you’re talking about. Your audience will take note and listen to what you have to say.

3. Keep content fresh. If there’s one thing search engines love, it’s fresh content. It’s because they’re programmed to look for the latest information they can find. Search engines interpret new blog posts as current and relevant information.

If you manage a blog, and update it on a regular basis, you’re providing your audience a new reason to engage with your website. It will help with new traffic, and bringing back recurring traffic. Search engines give more weight to content that has been recently added.

4. Link to social media. Most people spend most of their hours engaging in social media. It’s a great channel for blogs to reach out to their fans. Content can be converted into Facebook posts, added to Google Plus pages, and even turned into Pinterest posts.

Take note that Google now indexes social media posts. This gives your blog a higher chance of being found. If you find blogs that touch key areas of your business, follow them too. According to SEO Dubai, it’s one of the best ways to find topical information.