Is E-Commerce the Future of Shopping?

Research shows that e-commerce sales amounted to more than $3.5 trillion in 2019 with a projection to reach $6.5 trillion by 2023. This only means that the influence of e-commerce will be far greater moving forward than it has ever been before.

 

So to answer the question, Yes, e-commerce is undoubtedly the future of shopping.

 

To maximise on opportunities presented by e-commerce, business professionals must be well-versed in the latest technologies and trends, including the following: 

 

 

Customer Data and Analytics Improve Marketing Tactics

 

The future of online shopping relies on capturing patterns of shopping behavior. Hence, even though online stores do not have retail clerks or dressing rooms like physical stores, they can still recommend products based on customers’ interests, style choices, and preferences through the use of data. This allows the business to create strategic pricing, personalised e-commerce online marketing plan, and cross-promotions on both an individual basis and based on widespread trends.

 

Machine Learning Creates a Personalised E-Commerce Experience

 

When it comes to the online shopping industry, shoppers require a more personalised experience. According to a study conducted by Accenture, 91% of consumers are more likely to shop with brands that recognise, remember, and provide relevant offers and product recommendations. The study also shows that 87% of shoppers tend to buy more when online stores personalize the experience.

 

Therefore, rather than manually analysing customer information, data analysts utilize artificial intelligence (AI) and machine learning technologies to compile data and create customer profiles that help personalize your e-commerce online marketing. 

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Digital Marketing Agency vs. Freelancers: Who to Choose?

There are pros and cons to both options. Below are the main 3 key differences:

 

Project Management

 

Freelancers: Hiring a freelancer gives you something in-between the end-to-end management from an agency and the full ownership of an in-house team. To start, freelancers need your guidance and direction to begin a new project. They rarely work on developing your strategy but rather put into action the plan you’ve developed.

 

Digital Marketing Agency: Hiring an agency for your online advertising efforts means taking the stress of strategizing and marketing off your shoulders. On line marketing agencies offer complete project management. This means that you do not need to sign-off on each step of the marketing process because you hired a team of subject matter experts to manage the strategy. This also means that you have more time to focus on growing your business and less worrying about how much more you could be doing with your marketing.

 

Skills

 

Freelancers: most of the time, focus only on one specific areas of development or marketing. As a result, assembling a team of freelancers mirrors the experience of building an in-house team, only without the perk of gaining new knowledge and with absolutely no control.

 

Digital Marketing Agency: A digital marketing agency usually hires top-notch professionals to handle every aspect of their digital marketing services, from social media experts via SEO experts to proper developer and designers. In addition to this, professionals in a marketing agency usually attend courses and seminars to ensure that they are updated with the industry’s current trends.

Cost

 

Freelancers: Obviously, the main advantage of hiring a freelancer can save costs. However, it’s important to remember that “cheap” is not the same as “cost effective.” You might save some money hiring a freelancer to manage one piece of your marketing strategy, but you’ll soon realize that no one person can do it all. 

 

Digital Marketing Agency: With an agency, pricing is typically based on individual projects and services. However, the added expense may be justified by the agency’s ability to ensure service continuity and accountability.

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What is subliminal advertising?

 Subliminal advertising is an advertising strategy where you create a message through an image, a video, sound, or text that will go completely unnoticed by people’s conscious mind, being processed unconsciously and will try to tell the user to buy something, for instance.

 

In other words, the purpose of this type of advertising is to try to work with the user’s unconscious mind so he/she will feel the need to acquire the product or service being promoted.

 

In fact, there are lots of big brands like Amazon, KFC, McDonald’s, and Pepsi who have created several advertising campaigns of this type. They were successful, and it is one of the effective strategies for web marketing.

 

Top 2 types of Subliminal advertising 

Subliminal advertising in images

 

When used correctly using images and banners, subliminal advertising generates a very positive impact on a business as images can bring information. The brain stores this data, analyzing the information later, even if you do not consciously do it.

 

 

Subliminal advertising on videos

 

Advertising companies in the UAE say that when creating videos for subliminal advertising, marketers have more options for a series of elements that the user will not consciously process. Additionally, several aspects can be worked on in a video advertisement, including the use of sounds, colors, and suggestive environments.

 

Creating Subliminal Ads through Google Display Ads

 

Google display ads are the visual banner ads you see online. Most of the time, they consist of image ads or rich media ads that can show when people are browsing online, watching videos, checking Gmail, or using other apps. Hence, these ads can be used for subliminal advertising. This type of ad is often shown on sites that are not owned by Google but are a part of the Google Network. 

 

Furthermore, Google Display Ads are ideal for businesses that want to build brand awareness. It is shown in places where a potential customer may be found. These ads keep your product or brand in front of those who are top-of-funnel. Thus, it gives high visibility. By implementing the key features of Google display ads, businesses can also create sublimated advertising in this type of campaign.

 

There is a lot of money invested in subliminal advertising since it started. If you want to know how your business can leverage the use of sublimated advertising through Google display ads, get in touch with Creativo. They are one of the most reputable digital agencies in UAE, focusing on digital services such as SEO, PPC, Social Media, web development, and more. Get in touch with them today!

Guidelines for Building a Foundation of Brand Trust

 

Personalize your brand

Having a personalized brand is the best way to set your company apart from competitors. Treat your brand like it's your business's personality. You can try to add character and life to it and show that you don't just tell what you have to offer. In addition to this, it's also a good idea to incorporate people into your customer service and ensure they master and maintain your brand's voice. That way, your brand is consistent and shines through in every customer interaction.

 

 

Have a strong social presence

 

In today's digital world, many customers associate brand authority by having a strong social media presence. This means that the larger a brand's social media following, the more active their social media pages are, the more customers trust them. This makes it worthy of including social media marketing in your overall strategy for online marketing Dubai.

 

Ensure that your social media channels are equipped with engaging images, from cover photos to feed posts. Moreover, it is also essential to make sure to include a company bio, website, and contact information in all applicable bio sections for social channels. Last but not least, post great content frequently and consistently, and interact with your followers by replying to their comments and messages.

 

 

Offer Excellent Customer Service

 

The level of customer service you provide to your customers has a major impact on their loyalty and retention. Hence, it's absolutely essential to have dedicated support staff and set high standards for your service's speed and quality. In addition to this, you also have to make sure it is easy for your customers to get in touch. It's recommended to offer multiple support channels and feature those channels prominently on your site.

 

 

Maintain Consistency

 

Maintaining consistency ensures that your prospects and customers know what to expect. You can maintain your brand's consistency by setting both internal and external goals to preserve service quality. A consistent brand helps increase the overall value of your company by reinforcing your position in the industry, attracting better-quality customers with higher conversion rates, and raising the perceived value of your products or services

 

 

Be Transparent

If you want customers to trust your brand, you need to be deserving of their trust. That means being honest and transparent about what they can expect from your brand, and this should start right from their first interaction with your business. Make sure to avoid misleading sales copy and don't try to grab your audience's attention with exaggerated claims about your products or services.

 

 

Trust and loyalty are the building blocks of a strong customer base. They are essential for earning long-term customers and can make all the difference in your business' success.

 

For more tips and guidance in building trust and credibility for your brand, get in touch with Creativo, the leading digital marketing agency in Dubai. They offer a wide range of online marketing services such as search engine optimization, social media marketing, brand awareness, and more. For inquiries, call them now at 04 568 4882. 

Be Visible: 97% of Consumers Go Online!

Based on research, 97% of consumers search for businesses online. When your customers are online, your business should be too.

One of the most valuable benefits of an internet-savvy marketing approach is the increased online visibility of a business and reaching a wider audience with a strategic and well-planned marketing approach. The more online visibility your business has, the more likely people within your market will look to you for necessary products or services. 

Internet marketing strategies, such as professional SEO services and paid ads, can help a business build a strong online presence and brand awareness. This will make your business recognizable to your target customers so that, when they’re ready to buy, they come to you.

How To Increase Online Visibility?

There are different strategies to apply when it comes to increasing your business’ online visibility. Ideally, a strong online visibility campaign should combine as many of these practices as possible, as they will support one another in increasing your company’s searchability.

1. Remodel Your Website - Is the structure of your website easy to use and navigate? Do people quickly find the content they’re looking for? If not, try to improve the overall look and layout of your website design. After analyzing the required changes needed, it is also a great idea to always ask the customers for their suggestions. In line with this, hiring experts who offer such services are the best option.

2. Publish regular blog content - Companies that focus on online marketing in Dubai believe that publishing regular content is a great way to increase your online visibility and attract traffic to your website. Additionally, content publishing gives you the chance to provide your website visitors with informative content that can help build a relationship that may result in sales and promotion in the future. Moreover, providing informative and useful content encourages your website visitors to share your content on other platforms like social media, which can introduce additional consumers to your business.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

What do you do in your marketing in an economic downturn?

During an economic downturn, business profitability is sure to suffer, and it is extra tricky for businesses to survive post-crisis. A lot of companies will have to close or find alternate ways to operate in such a situation.

Despite the trying times, what can a company do amid these challenges? During situations such as these, it's the best time for companies to improve their online marketing strategies.

How Can Internet Marketing Save Your Business During an Economic Crisis?

Greater Online Visibility

When facing an economic downturn, more people will be at home because of the rising unemployment rate. More people will be left with no choice but to go online to look for some sources of information and forms of entertainment. To be relevant in your industry, you must be visible online to attract this new category of consumers. That way, your business will be more visible online, and you can cater to these potential customers.

Promotes Long Term traffic

Experts in online marketing Dubai consider SEO as a long-term investment. It is true that the process of optimizing a site, both on-page and off-page takes time. However, once your website benefits from these optimizations and gains the top spot in the Search Engine Results Pages, rest assured that SEO will drive long-term traffic to your site. This means that you'll have more opportunities for your business, from customer engagement and lead generation to sales conversion.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How Does Website Security Affect Your SEO?

When it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP.

Security is one of the significant ranking signals that cannot be overlooked. When talking about SEO, people often think about keywords, backlinks, site structure, and sitemaps. However, security is now a more prominent ranking factor than ever.

Google, the search engine giant, is keen on promoting secure, encrypted connections by websites, intending to make the Internet safer. In 2014, Google announced that HTTPS would become a ranking factor. This means that whether or not your site uses HTTPS could affect its position in the search engine results page.

What is HTTPS?

HTTPS stands for “hypertext transfer protocol secure”, and it’s the improved and more secure version of HTTP. Internet users will see a little padlock icon in the browser’s address bar when visiting an HTTPS-encrypted website.

The HTTPS encryption allows internet users to exchange data within the website’s server without exposing it to other third parties such as the internet provider or the network admin. This is especially important for sites that require login information for banking, messaging, etc.

How does HTTPS affect SEO?

Companies that focus on online marketing Dubai believe that HTTPS encryption positively affects a site’s SEO ranking in the long run. Migrating a website from HTTP to HTTPS is considered a change of URL by Google, so it may cause some downturn in the initial rankings. This should be a short-term fluctuation and will eventually settle down. As HTTPS is a ranking signal, it is expected to have an overall positive effect on rankings, not to mention the other benefits which come from increased user trust. In line with this, it is vital to track a site’s ranking and traffic data before and after a website migration and ensure that Google tools such as Google Search Console and Google Analytics are updated. That is where a professional SEO Dubai team may be able to help.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages