When it
comes to SEO, a reliable SEO
company in Dubai will work to cover all aspects
of a website that need optimizing. But this is not easy as several factors
influence a site’s ranking in SERP.
Security
is one of the significant ranking signals that cannot be overlooked. When
talking about SEO, people often think about keywords, backlinks, site
structure, and sitemaps. However, security is now a more prominent ranking
factor than ever.
Google,
the search engine giant, is keen on promoting secure, encrypted connections by
websites, intending to make the Internet safer. In 2014, Google announced that
HTTPS would become a ranking factor. This means that whether or not your site
uses HTTPS could affect its position in the search engine results page.
What
is HTTPS?
HTTPS
stands for “hypertext transfer protocol secure”, and it’s the improved and more
secure version of HTTP. Internet users will see a little padlock icon in the
browser’s address bar when visiting an HTTPS-encrypted website.
The
HTTPS encryption allows internet users to exchange data within the website’s
server without exposing it to other third parties such as the internet provider
or the network admin. This is especially important for sites that require login
information for banking, messaging, etc.
How
does HTTPS affect SEO?
Companies
that focus on online
marketing Dubai believe that HTTPS encryption
positively affects a site’s SEO ranking in the long run. Migrating a website
from HTTP to HTTPS is considered a change of URL by Google, so it may cause
some downturn in the initial rankings. This should be a short-term fluctuation
and will eventually settle down. As HTTPS is a ranking signal, it is expected
to have an overall positive effect on rankings, not to mention the other
benefits which come from increased user trust. In line with this, it is vital
to track a site’s ranking and traffic data before and after a website migration
and ensure that Google tools such as Google Search Console and Google Analytics
are updated. That is where a professional SEO
Dubai team may be able to help.
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