There are pros and cons to both options. Below are the main 3 key differences:
Project Management
Freelancers: Hiring a freelancer gives you something in-between the end-to-end management from an agency and the full ownership of an in-house team. To start, freelancers need your guidance and direction to begin a new project. They rarely work on developing your strategy but rather put into action the plan you’ve developed.
Digital
Marketing Agency: Hiring an agency for your online advertising efforts
means taking the stress of strategizing and marketing off your shoulders. On
line marketing agencies offer complete project management. This means that you
do not need to sign-off on each step of the marketing process because you hired
a team of subject matter experts to manage the strategy. This also means that
you have more time to focus on growing your business and less worrying about
how much more you could be doing with your marketing.
Skills
Freelancers: most of the time, focus only on one specific areas of development
or marketing. As a result, assembling a team of freelancers mirrors the
experience of building an in-house team, only without the perk of gaining new
knowledge and with absolutely no control.
Digital Marketing Agency: A digital marketing agency usually hires
top-notch professionals to handle every aspect of their digital marketing
services, from social media experts via SEO experts to proper developer and
designers. In addition to this, professionals in a marketing agency usually
attend courses and seminars to ensure that they are updated with the industry’s
current trends.
Cost
Freelancers: Obviously, the main advantage of hiring a freelancer can save
costs. However, it’s important to remember that “cheap” is not the same as
“cost effective.” You might save some money hiring a freelancer to manage one
piece of your marketing strategy, but you’ll soon realize that no one person
can do it all.
Digital Marketing Agency: With an agency, pricing is typically based on individual projects and services. However, the added expense may be justified by the agency’s ability to ensure service continuity and accountability.
