Difference of landing vs. internal pages

Understanding the difference between landing page vs homepage or any other internal page is significant these days. Using the right type of page is necessary for an inbound marketing website, most especially if getting leads from your website is highly important for your business.
When creating a new page for your website, seeing different options can be a bit confusing. Therefore, before you start building new pages and sections, make sure to identify what it will be used for.

Be visible online!

What are Internal Pages?

Internal pages are the building blocks of your website and they normally occupy your site’s main navigation menu and footer.

These types of pages educate visitors on what exactly your business is about, what services/products you offer and guide them along the buyer’s journey. In line with this, internal pages help visitors locate exactly what they are looking for and get useful information such as company history, product descriptions, and/or frequently asked questions. Internal pages include the homepage, about us page, services/products pages, and/or FAQ page.


Furthermore, a reputable internet marketing company in Dubai says that internal pages also need to be optimized for search engines. If a potential customer searches for something related to your business, you want to make sure that your internal pages have high chances at ranking.


...continue reading

Display Network Vs. Search Network

Unlike other forms of advertising, online advertising is measurable! Pay-per-click advertising on Google is one of the essentials of modern marketing. However, Google is not so straightforward, and to advertise effectively, businesses should know which network works best in achieving their goals.

Each online marketing platform has its own set of advantages and disadvantages. Hence, you simply just cannot apply a one-size-fits-all strategy. To help businesses out, below is a significant discussion in the difference of Google search network vs. display network.

Google search networkGoogle search campaign is probably the default choice of most marketers who want to make their ad-copy visible on Google’s SERP (Search Engine Results Page) when searched with related terms. This type of campaign is preferable for almost all advertisers because it allows them to reach out to people when they are actively looking for something. Moreover, if you are clever enough, combined with other factors, your ad might get the top position in the SERP. This means that your website will get maximum exposure online.

Additionally, ads on the Search Network have become more engaging compared before. Now, you can show more details about your business such as address, phone number, additional links and more with the standard ad copy. According to an SEM agency Dubai, it has been observed that Search Network campaigns tend to convert more visitors than its counterpart – Google Display Network.