Unlike other forms of advertising, online advertising is measurable! Pay-per-click advertising on Google is one of the essentials of modern marketing. However, Google is not so straightforward, and to advertise effectively, businesses should know which network works best in achieving their goals.
Each online marketing platform has its own set of advantages and disadvantages. Hence, you simply just cannot apply a one-size-fits-all strategy. To help businesses out, below is a significant discussion in the difference of Google search network vs. display network.
Google search networkGoogle search campaign is probably the default choice of most marketers who want to make their ad-copy visible on Google’s SERP (Search Engine Results Page) when searched with related terms. This type of campaign is preferable for almost all advertisers because it allows them to reach out to people when they are actively looking for something. Moreover, if you are clever enough, combined with other factors, your ad might get the top position in the SERP. This means that your website will get maximum exposure online.
Additionally, ads on the Search Network have become more engaging compared before. Now, you can show more details about your business such as address, phone number, additional links and more with the standard ad copy. According to an SEM agency Dubai, it has been observed that Search Network campaigns tend to convert more visitors than its counterpart – Google Display Network.
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