If you own a website and you are regularly monitoring your ranking, you may have noticed that the rankings change frequently. What causes search results to change frequently? The change in the rankings is something that has confused many individuals for a while now. Following some of the reasons why your website ranking changes frequently.
Geographic Location
Most search engines, especially Google rely heavily on location services. This means that the location settings on the device you are using will generally reflect the search results. This can be a good thing for local businesses who are only seeking customers in close proximity and who are engaged with local search engine optimization. However, this can hinder global businesses seeking to achieve broader visibility.
Previously Clicked Google Links
If you have searched Google using the same search terms, and repeatedly clicked on a particular link from the results page, Google’s results will start to change. Sites that you visited from the links in the results will start to show up more and more frequently moving higher on the page. This may create a false impression that a website is ranked higher than it actually is.
Competition from Other Websites
It is possible that you are doing everything right but still see a drop ranking. One reason for this might be that your competition is doing a better job than you.
It is important to always keep an eye on your competitors by analyzing and monitoring their online activities and strategies. Once you understand what your competition has done to outrank you, make the same changes and make sure to do it better.
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