Every business owner surely wants to have a website that appears at the top of the search engine results page through a variety of keywords. Getting high ranking through keywords that are important to your business means a high number of entrances to the website which may result in higher revenue and profit.
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So how do Google and other search engine’s algorithm rank sites? Apparently, Google uses more than 200 different factors to rank a site. However, not all these factors are equally important. Digital marketing companies in Dubai say that some of these are indeed must-haves, but others might not make much of a difference in your market.
Below are commonly the most important ones:
H tags – H-tags such as H1, H2 and H3 are tags that mark the page headings and the hierarchy between them. Basically, H1 is the main heading and should appear once in every page of the site while other headings can appear more than once. In line with this, it is suggested that the headings under these tags contain the keywords you want to rank.
Unique Content – content is the heart and soul of any website. It is the message and information you want to share with customers, and the way you communicate everything about your business. Therefore, your content should be completely unique to your site, engaging to your audience, detailed, and easy to read.
Use of Keywords – conduct research regarding the search terms and try to figure out which keywords are the most relevant and valuable for your business. After listing and categorizing the keywords for each page, integrate these keywords into the site’s content in the most natural way possible.
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