Every business owner wants to make sure that their website is able to deliver great user experience, regardless of their industry. Websites that can attract both new and returning customers are likely to perform better than one that does not. As online buyers’ behavior continues to improve, internet marketing companies in Dubai wants to emphasize the importance of website load speed.
So, why is website load speed so important? How does it affect your website visitors and business’ online presence?
Site Speed’s Impact on User Experience and Conversion
Site speed has a huge impact on different digital marketing factors, most especially in user experience and conversion rate. According to research, site speed is one of the top reasons why people bounce off of sites. If a site has a slow load time, people will not stay around. This is the reason why slow sites typically have a very high bounce rate, while faster sites tend to have a lower bounce rate. Digital marketing companies in Dubai say that it is important to keep in mind is that the bounce rate is also a ranking factor for SEO, so it should be part of your overall SEO strategy.
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When it comes to conversions, site speed also plays an important role. Basically, if people are leaving your site due to slow load time, they are not converting. This is especially true if your website has a longer checkout or conversion process. Keep in mind that with each page that needs to load to make a conversion, there is more chance for drop-off.
On the other hand, if your website loads fast, it gets people to the information they want faster which will lead them on their path to conversion.
How to Improve Your Site Speed?
In order to improve your website’s site speed, a reputable digital marketing agency in Dubai recommends eliminating the unnecessary elements that could be slowing down your page load time.
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