Wherever your business is located, it is for sure that there will be people using smartphones to make purchases and select venues for their afternoon coffee or evening entertainment. Whenever they do this, Google Maps is the app most people use, and if your business is not listed, you will lose the chance of getting these customers.
Most of the time, customers prefer businesses with accurate information and a lot of reviews. If a business owner fails to optimize its business listing, the location information could be misleading, and there may be very little feedback which will affect the business ranking in local search engine optimization.
In addition to that, Google Maps offers additional advantages. Businesses listed on Maps tend to get SEO benefits. It helps to establish your local identity, and it also offers an easy way to provide information and direction for people when they need to find your business.
How to add your business to Google Maps?
All business listings on Maps are hosted by Google My Business service. Before starting, keep in mind that verification will be needed. This may take four days or a couple of months as most verifications take place by mail. So, don’t expect to be able to instantly create a business listing.
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