Top Signs That You May Need A New Website Design And Development

 1. Important numbers are slowly declining across the board

When it comes to website traffic, keyword rankings and conversions of a particular website, there are times that things generally move quite slowly. You will not see the big picture of where the website is failing by comparing the numbers month by month.

However, if you are seeing things generally trending down over 6 or more after being successful for a significant amount of time, it might be a sign that your website is simply outdated.

 

2. Your brand, products, or services have changed

This may seem obvious, but your website needs to reflect that your brand, products or services have changed. Remember, people visit your website to learn about your business and see what services you provide, the products you sell, etc.

If it's outdated, you're going to lose potential sales conversions. A website redesign from a reputable web development company will ensure that any new products or services are available and visible. If you've undergone a rebranding, it will reflect that, too.

 

3. Your site takes a long time to load

One of the biggest signs you need a new website is when your site loads slowly. With huge competition and more information available online, people don't have the time and patience to wait for slow pages to load. 

In line with this, Google uses page load speed as a critical factor on how they rank pages! So, if your site loads slow, you're going to rank lower in search engine result pages (SERPs).

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Does Instagram have a place in your online marketing strategy?

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

 

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.

What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.
Below are some of the many benefits of Instagram marketing:

 

1.      It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

 

2.      Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

 

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

·         Core audiences:               Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

·         Custom audiences:          With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

·         Lookalike audience:       There is also the option of targeting people who look like your

existing customers.

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Improve your business' online presence...

Voice Search SEO Matters for Your Online Business 

The Growing Popularity of Voice Search

SEO: Understanding search intent

Do I need a website for my small business?

Why does Google Ads work for small businesses?

How fast should my website be?

 Ideally, a website should load within 3 seconds. In fact, a research by Google shows that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Therefore, if you want to keep people on your site, your website should not take longer than three seconds. In addition to this, research also shows that people would not return to websites that took longer than 4 seconds to load and formed a "negative perception" of a business and tell their family and friends about their experiences.

How to improve website loading speed?

Your website loads in pieces, and the load time depends on different factors such as pages, users, browsers, devices, internet speed, etc. While some of these factors are out of your control, like a user's internet speed, there are still some strategies where you can optimize your site to ensure that your pages load faster, so users have a positive experience.

1. Minimize HTTP requests - HTTP (Hypertext Transfer Protocol) requests are counted whenever a browser fetches a file, page, or image from a web server. These requests tend to take up about 80% of a webpage's load time. This means that the more HTTP is requested, the longer it takes for the page to load and retrieve them all, increasing your web page's load time. You can decrease HTTP requests by doing the following:

1. 1. Combining CSS/JS files
   2. Use queries to only load what's needed
   3. Reduce the number of images you use

2. Browser caching - Browser caching is one of the best website loading time optimizations. It allows assets on your website to be downloaded to your hard drive once into a cache or a temporary storage space. These files are stored locally on the website's system, allowing subsequent page loads to increase in speed.
3. Optimize images on your site - When designing a website, it is always great to include visuals to keep it appealing and engaging. However, the downside of this is that too many images can slow down your site's speed. To prevent these images from negatively impacting your page load time, you can optimize and reduce the image size.
4. Use a CDN (Content Delivery Network) - Beyond the server that hosts your site, a reputable online advertising agency says that you can also use other networks of servers to decrease load times for your visitors.

Improve your business' online presence...

Voice Search SEO Matters for Your Online Business 

The Growing Popularity of Voice Search

SEO: Understanding search intent

Do I need a website for my small business?

Why does Google Ads work for small businesses?

How To Optimize for Voice Search?

 So what can you do to jump-start your voice search marketing? Here are a few helpful tips:

 

Use Long-Tail Keywords - Keywords tend to get longer and longer with voice searches. Therefore, you should include as many of them as possible in your content, but make sure that you are still using keywords contextually.

 

Implement FAQ pages - If you want to go the extra mile in optimizing for voice searches, including an FAQ page on your website is a great idea. FAQs empowers you with question keywords as well as conversational answers. In addition to this, FAQ content adds value to your user's experience, making it favorable from the SEO ranking perspective. 

 

Implement structured data - Structured data is undoubtedly a vital factor that helps search engines organize and classify your content. This means that this data helps search engines better understand the information on your site. While it doesn't directly affect your SERP rankings, having this data will give you an excellent chance to appear in featured snippets and voice search results.

 

Speed up your website - More likely, people using voice search are like in a hurry—after all, it is much quicker to speak than to type a query into the search bar. To meet your audience's need for speed, make sure that your website loads fast.

 

Be mobile-friendly - Most voice search occurs on mobile devices, so focusing on creating a mobile-friendly experience all around should be a major focus of your optimization efforts. 

 

Voice search is one of the essential trends today, and ensuring that your website is optimized for it is a great way to gain a competitive edge for your business. Creativo's team of experts has deep expertise in search marketing facets, including voice search services. Get in touch with them and see how we can help you set the right voice search optimization strategy for your business. You can also visit them at www.CreativoUAE.com

Improve your business' online presence...

Voice Search SEO Matters for Your Online Business 

The Growing Popularity of Voice Search

SEO: Understanding search intent

Do I need a website for my small business?

Why does Google Ads work for small businesses?

Reasons Why Your Business Needs Email Marketing

Here are some top reasons why your business needs to invest in targeted email marketing services:

1. Stay connected with your audience

Through emails, you can keep your customers informed, which gives them a feeling that you are thinking of them. People who have signed up for your email list have already committed to receiving these notes. So they will likely enjoy these emails, and it will boost engagement with your customers.

 

2. It is easy to customize and integrate into other marketing tactics

The flexibility of email marketing is another reason why you should include this tactic in your overall marketing strategy. Depending on your email database's size and the crafter's skill, email marketing messages can range from simple to very complex. In line with this, emails can be personalized to include the receiver's name and even more. Additionally, it can also be utilized with just about any other marketing strategy, which makes email an essential part of any integrated marketing campaign.

 

3. It's affordable

Email marketing solutions are easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a rate of Dirhams per message. For small-business owners on a budget, email marketing is a better choice than traditional marketing channels like TV, radio, or direct mail. 

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Importance of sending newsletter

Why do businesses need to invest in Email marketing

Empowering SME's 

Do I need a website for my small business?

Why does Google Ads work for small businesses?

What Does an SEO Firm Do?

A lot of business owners don't have a clue as to what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is.

SEO is an acronym for search engine optimization. This is the process of increasing a website's organic traffic by improving its ranking in search results, thus increasing overall online visibility. SEO is the process of creating, editing, and reworking content that ranks well on search engines, thus allowing a company's website to rank higher. In addition, your website must also be secure, fast, and just as friendly on mobile as it is on a desktop. Furthermore, your website's content should also be unique, crawlable, and have references from other major websites. But what exactly does an SEO agency in Dubai do to make those things happen?

1. Communicate with you

During the onboarding stage, an SEO firm will effectively communicate with you to understand your business. The information they need could be your business goals, assets, existing campaigns, any previous SEO work you've had done, either internally or externally, the specific challenges you face, etc.

This information forms the strategy they will develop and implement for your business. Ongoing communication is based around reporting on results and adjustment of strategies to maximize its relevance.

 

2. Audit your site

Auditing your website is one of the vital parts of the onboarding process. A reliable SEO consultant will assess your site's current performance and look for opportunities to improve. A detailed audit lays the foundations for a meaningful ongoing SEO strategy.

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• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

The Benefits You’ll Get When You Put Your Brand on Display

1. Increase brand awareness to your target audience - While search advertising influences a customer with an intent to purchase, display advertising, on the other hand, helps in creating the initial interest. Research says that brand awareness has increased by 21% in campaigns that utilized digital display ads. Display ads have potentially high reach as they are generally found on websites that potential customers usually visit. 

 

2. Visual Appeal - When compared to a text-based type of advertising, display ads have unrivaled aesthetic appeal. When they are done right, people are most likely to click on the ads simply because they’re so visually alluring.

 

3. Gives your business remarketing opportunities - Remarketing allows your business to place targeted display ads in front of a well-defined audience that has previously visited your website. Once a potential customer knows about your product or service, a well-placed display ad can remind them to convert.

 

Advertising companies believe that remarketing is smart to connect with potential customers who may not have made an initial purchase or inquiry. In addition to this, remarketing through display ads offers a high degree of targeting flexibility. This being said, advertisers can filter targeting to show only on specific sites or exclude specific areas. You can even showcase display ads that include a brand message or a particular product that your potential customer viewed while on your website.

 

4. Offers less expensive options - Unlike other advertising channels, online marketing agencies in Dubai say that display advertisement is relatively inexpensive. Different agencies run Display Ad’s in different ways. The best agencies advise on additional work to be done on the website to make this kind of online activity a really successful one.

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• Define your target market
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• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How to start developing an e-commerce business strategy?

Developing a marketing strategy always starts with a plan. A successful e-commerce marketing plan is made out of several components that come together to achieve one common goal: to increase sales on your e-commerce store. From improving brand awareness through advertising to gaining new followers through social media, every action you take should have a measurable impact on your sales.

As you’re laying the groundwork for your strategy, it’s vital to note the below points while developing your business plan to ensure that your methods and strategy are well thought out and will pass the test of time.

1. Executive summary - By writing an executive summary of your strategy, you’ll be taking the first step to developing your e-commerce marketing plan. You can start by gathering substantive advice from knowledgeable mentors and doing in-depth research.

2. Goals & objectives - Make sure to set clear and specific goals. Once you start to execute your plan, these goals put great importance on measuring your results. That being said, make sure to include specific goals and metrics.

3. Mission statement & value proposition - the business owner or probably one of the company leaders must provide a clear mission and value proposition. Answer question such as the below: 

• What’s the purpose of this company?
• What do you do?
• What don’t you do?

4. Target customers, personas & markets - Digital marketing agencies in Dubai say that knowing your target audience is vital in developing an effective marketing strategy. Suppose you don’t have a clear understanding of who you’re targeting, what characteristics define them, and where they’re located. In that case, you’re bound to run inefficient campaigns that waste money targeting low-converting, unqualified individuals. Therefore, make sure you know the following basics:

• Age ranges
• Gender breakdown
• Geographic location
• Purchasing power

5. Situation analysis - Perform a thorough analysis of the business’s current state, the competition, and the overall marketing plan. A better understanding of your current situation will lead to better decision-making, and eventually, better results.

6. Pricing & positioning strategy - Do your research and make sure that your pricing and positioning provides real value to your target audience. While there are opportunities for testing and refinement throughout your product’s lifecycle, by doing a little more work upfront, you’ll be better off in the long run.

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• Why search engine optimization is difficult?
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• Landing pages vs. Internal pages

How to Get Google Reviews

 Below are some proven ways.

1. Claim your Google My Business profile

If you haven't done this yet, then this is your first step. Make sure to claim your Google My Business profile. This profile is completely free and gives you total control over your store listing that shows up on Google searches.

In line with this, claiming your business profile allows you to update necessary business information such as your address, business hours, and link to your website. Filling out this necessary business information tells users that this is an official profile, making customers more likely to leave a review.

2. Educate your customers on how to leave a review

For some people, the hurdle between them leaving a review or not is simply they have no idea how to do it. Therefore, you have to educate them. Either has a printout available at your front desk or even consider creating a page or blog post on your website with instructions on how to leave a Google review.

3. Send email reminders

Most customers aren't going to leave a review right after they order a product from your website. Most of the time, customers need to experience the product or service before leaving a review entirely. Hence, digital marketing agencies recommend sending an email reminder a few days or a week after the completion of the transaction. Additionally, you can also integrate your Google review requests into your monthly newsletters.

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How can remarketing help generate leads?

 For lots of marketers, one of the most valuable benefits of remarketing is improving lead generation. It is one of the highly used strategies for many businesses as it can help you stay in front of leads during buying cycles.

If you have strong website traffic but aren’t getting the conversion rates you’d like, remarketing can be the solution. According to a reputable SEM agency in Dubai, visitors to your website are your most valuable audience. However, many businesses don’t do enough to encourage conversions because they are too focused on driving initial traffic. The truth is that most of the time, people don’t fill out a lead form on their first visit. But that doesn’t mean they’re not interested. It just means they’re not ready yet. By leveraging remarketing ads to this highly qualified audience, you keep your brand top of mind and create additional conversions opportunities.

Furthermore, remarketing also helps you convert existing leads into customers. Once someone fills out a lead form, they’re probably still at the beginning of the purchase process. In the digital world, this process involves significant research and comparison shopping. In this case, remarketing can also help you stay top of mind during that process and convert existing leads into happy customers.

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• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How SEO and SEM Work Together?

SEO and SEM are two different strategies to bring relevant and qualified traffic to your website. However, they are tied pretty close together and work hand-in-hand. While SEO focuses on building website traffic organically, SEM focuses on delivering traffic through paid advertisements. Both strategies heavily rely on keywords to drive traffic to business websites. Though the marketing techniques used for each are different, they focus on traffic flows and how they relate to marketing activities.

SEO is the foundation for good SEM. When you have each set up correctly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have a well-optimized site and sponsored ads appropriately targeted using the right keywords, you have more chance of showing up at the top of both paid and organic searches.

On the other hand, if you have a new website, you can prioritize your SEM campaign first as it can take a while for SEO rankings to become established, but don't ignore your SEO during this process.

Using SEO and SEM together is one of the best methods to bring consistent and high-quality traffic to your website. Although these two strategies are powerful, online marketing experts have seen a stronger marketing strategy when used together. 

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• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

Branded vs. Non-Branded Keywords

Both branded and non-branded keywords are essential in digital marketing. They demonstrate different search intent and reach users at various stages of the buying process.

Non-branded keywords are the common queries used at the beginning of the conversion funnel that aims to win several readers and visitors to your website. However, it is highly important to make sure that non-branded keywords have enough search volume. You can find each keyword’s search volume through the use of a Google keyword planner.

On the other hand, branded keywords will be vital in the most advanced stages of the conversion funnel. That is when consumers already understand who the possible companies and brands are to solve their problems.

Furthermore, considering that consumers have other options to resort to, ensuring a quick and definitive response in your search can be an excellent incentive for winning that customer. So, in this case, it is branded keywords that will guarantee success.

An effective online marketing strategy requires a mix of both branded and non-branded keywords. However, determining where to incorporate them is a challenge for many business owners.

 

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• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

Why Responsive Design is Important for Business

• Responsive sites work well across different devices, and according to digital marketing agencies in Dubai, it will be this way for a considerable time to come.

• Having your site consistent and optimized no matter what platform you are using to view it from will provide a better experience to the user, which will lead them to engage with you rather than decide to go elsewhere.

• Responsive web design improves brand reputation. It enhances the overall user experience, which, in turn, leverages the brand reputation of respective companies.

• Responsive web design is cost-effective. Maintaining separate sites for your mobile and desktop audiences can be expensive. Using responsive design, you can save money by eliminating the cost of paying for a separate mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

• Responsive design can help with SEO. Google gives credit to mobile-friendly websites. In combination with other SEO factors, responsiveness can boost search engine results.

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• Why search engine optimization is difficult?
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• Landing pages vs. Internal pages

How to Create A Powerful Remarketing Ad?

1. Set Goals

As with any great marketing campaign, an effective remarketing strategy starts with identifying a goal. What are you trying to achieve with these ads? Your goal will always depend on the kind of business you run. If you are into the e-commerce industry, you might be looking to get someone to make a purchase.

However, for those who run businesses with longer conversion cycles—for instance, a B2B consulting firm—your ideal conversion might not be a sale. Instead, it might be getting someone to register or submit a form.

Regardless of the type of business you run, it is vital to set specific goals for each remarketing campaign. Rather than creating one ad that you hope will serve various audiences, digital agencies in Dubai suggest that it’s best to establish a handful of specific goals and then create different ads that are dedicated to each target.

2. Decide Where You Want to Advertise

Different advertising platforms offer remarketing services. The most popular ones include Google and social media sites like Facebook. After establishing your campaign goal, you can start to think about which platforms make the most sense for your ads.

3. Segment Your Remarketing Audience

Not all website traffic has the same value. A click from someone who abandoned their shopping cart is more valuable than someone who landed on the home page then bounced. Targeting the latter with remarketing might be a waste of time, money, and resources. A reputable digital media agency says that you can segment your audience based on their behavior on-site and their traffic source such as time on site, some visits, certain goal completion, visiting specific pages, and demographics.

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• Define your target market
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• Why search engine optimization is difficult?
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• Landing pages vs. Internal pages

Be Visible: 97% of Consumers Go Online!

Based on research, 97% of consumers search for businesses online. When your customers are online, your business should be too.

One of the most valuable benefits of an internet-savvy marketing approach is the increased online visibility of a business and reaching a wider audience with a strategic and well-planned marketing approach. The more online visibility your business has, the more likely people within your market will look to you for necessary products or services. 

Internet marketing strategies, such as professional SEO services and paid ads, can help a business build a strong online presence and brand awareness. This will make your business recognizable to your target customers so that, when they’re ready to buy, they come to you.

How To Increase Online Visibility?

There are different strategies to apply when it comes to increasing your business’ online visibility. Ideally, a strong online visibility campaign should combine as many of these practices as possible, as they will support one another in increasing your company’s searchability.

1. Remodel Your Website - Is the structure of your website easy to use and navigate? Do people quickly find the content they’re looking for? If not, try to improve the overall look and layout of your website design. After analyzing the required changes needed, it is also a great idea to always ask the customers for their suggestions. In line with this, hiring experts who offer such services are the best option.

2. Publish regular blog content - Companies that focus on online marketing in Dubai believe that publishing regular content is a great way to increase your online visibility and attract traffic to your website. Additionally, content publishing gives you the chance to provide your website visitors with informative content that can help build a relationship that may result in sales and promotion in the future. Moreover, providing informative and useful content encourages your website visitors to share your content on other platforms like social media, which can introduce additional consumers to your business.

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• Define your target market
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• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

What do you do in your marketing in an economic downturn?

During an economic downturn, business profitability is sure to suffer, and it is extra tricky for businesses to survive post-crisis. A lot of companies will have to close or find alternate ways to operate in such a situation.

Despite the trying times, what can a company do amid these challenges? During situations such as these, it's the best time for companies to improve their online marketing strategies.

How Can Internet Marketing Save Your Business During an Economic Crisis?

Greater Online Visibility

When facing an economic downturn, more people will be at home because of the rising unemployment rate. More people will be left with no choice but to go online to look for some sources of information and forms of entertainment. To be relevant in your industry, you must be visible online to attract this new category of consumers. That way, your business will be more visible online, and you can cater to these potential customers.

Promotes Long Term traffic

Experts in online marketing Dubai consider SEO as a long-term investment. It is true that the process of optimizing a site, both on-page and off-page takes time. However, once your website benefits from these optimizations and gains the top spot in the Search Engine Results Pages, rest assured that SEO will drive long-term traffic to your site. This means that you'll have more opportunities for your business, from customer engagement and lead generation to sales conversion.

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Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages