How SEO and SEM Work Together?

SEO and SEM are two different strategies to bring relevant and qualified traffic to your website. However, they are tied pretty close together and work hand-in-hand. While SEO focuses on building website traffic organically, SEM focuses on delivering traffic through paid advertisements. Both strategies heavily rely on keywords to drive traffic to business websites. Though the marketing techniques used for each are different, they focus on traffic flows and how they relate to marketing activities.

SEO is the foundation for good SEM. When you have each set up correctly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have a well-optimized site and sponsored ads appropriately targeted using the right keywords, you have more chance of showing up at the top of both paid and organic searches.

On the other hand, if you have a new website, you can prioritize your SEM campaign first as it can take a while for SEO rankings to become established, but don't ignore your SEO during this process.

Using SEO and SEM together is one of the best methods to bring consistent and high-quality traffic to your website. Although these two strategies are powerful, online marketing experts have seen a stronger marketing strategy when used together. 

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Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages