1. Increase brand awareness to your target audience - While search advertising influences a customer with an intent to purchase, display advertising, on the other hand, helps in creating the initial interest. Research says that brand awareness has increased by 21% in campaigns that utilized digital display ads. Display ads have potentially high reach as they are generally found on websites that potential customers usually visit.
2. Visual
Appeal - When compared
to a text-based type of advertising, display ads have unrivaled aesthetic
appeal. When they are done right, people are most likely to click on the ads
simply because they’re so visually alluring.
3. Gives your
business remarketing opportunities - Remarketing allows your business to place targeted display ads in front
of a well-defined audience that has previously visited your website. Once a
potential customer knows about your product or service, a well-placed display
ad can remind them to convert.
Advertising
companies believe that remarketing is smart to
connect with potential customers who may not have made an initial purchase or
inquiry. In addition to this, remarketing through display ads offers a high
degree of targeting flexibility. This being said, advertisers can filter
targeting to show only on specific sites or exclude specific areas. You can
even showcase display ads that include a brand message or a particular product
that your potential customer viewed while on your website.
4. Offers
less expensive options -
Unlike other advertising channels, online marketing agencies in Dubai say that display advertisement is relatively inexpensive.
Different agencies run Display Ad’s in different ways. The best agencies advise
on additional work to be done on the website to make this kind of online
activity a really successful one.
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