How To Use Instagram Reels For Business

 Over the years, social media has become an integral part of any marketing strategy for many businesses. While every business has various needs, much digital marketing company Dubai use at least one social media platform to advertise their clients business and increase their visibility online.

Like many businesses, social media platforms come up with different types of content to keep their users engaged and provide new avenues for businesses to get a broader audience reach. Nowadays, more businesses and digital marketing agency Dubai are using the positive impact of Instagram reals for their business.

What is Instagram Reels?

Instagram Reels are full-screen, vertical video clips published on Instagram, including audio clips and visual effects.

Reels are a combination of Stories and in-feed posts. Aside from the format, they also have a similar vibe to Stories. Like in-feed posts, businesses and marketers from social media agency Dubai can include full-length captions that users can choose to expand when interacting with Reels. Another positive attribute of using Reels is that it allows users to engage with the content by liking, sharing, and/or leaving comments. It also makes it easier for users to follow the accounts they find interesting since there is a follow button right next to the brand/account name.

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White Hat vs. Black Hat SEO: What’s the Difference?

 When it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules.

Understanding what’s what when it comes to SEO best practices is essential to maintain your website’s integrity, online rankings, and visibility.

What is White Hat SEO?

White hat SEO is a strategy that follows the search engine rules. Google and other search engines set out different recommendations and guidelines in terms of quality content. In summary, implementing a white hat SEO strategy means you are adhering to the guidelines and rules search engines set out to make sure you are successful with your SEO strategy.
In addition, having a White Hat SEO strategy means you’ve created a long-term plan that doesn’t try to trick any crawlers and will withstand any future algorithm updates. Search engine optimization services that fall under the White Hat SEO includes:

• Quality, meaningfulness, and relevant content
• Fast site loading times
• Mobile-friendliness
• Using descriptive, keyword-rich meta tags
• Easy to navigate website

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Understanding Keyword Search Volume and Why It Matters in Digital Marketing

 What is Keyword Search Volume?

Keyword search volume refers to the number of times a specific keyword is used in search engines within a given timeframe. Also called a keyword’s average monthly search, this number is estimated and can be subject to seasonal, regional, and thematic fluctuations.

Why is search volume important for marketers?

It is said that 93% of online journeys begin with a search engine. For this reason, search volume is an imperative metric for digital marketers and SEO specialists.

By reviewing the average monthly search volume over predefined periods, they can determine how popular and competitive a keyword is and how it changes over time. This information is beneficial in devising a solid SEO and SEM strategy that will guide their users in the right direction.

Aside from that, marketers utilize keyword search volume to forecast the amount of website traffic they could get. This data helps them identify the top priorities for SEO and content marketing.

How to get the search volume of a keyword?

There are web applications you can use to determine a keyword search volume. Google Trends and Google keywords planner are among the most used, especially by newbie marketers.

Google Trends – As its homepage greeting says: ‘Explore what the world is searching’, and exactly tells what the tool does, Google Trends gives you insights into users’ interest for a wide variety of niche within a specific period, but the search can be restricted regionally.

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Share of Voice: How to Calculate It & Why It Matters

 Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai.

Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against their competitors on various online platforms. The term has been in use before the digital age. Traditionally, the share of voice is a metric used to measure the effectiveness of tv, print and radio advertising. Now, it is used to measure and track brand awareness, reach, traffic, and more.

How to calculate for Share of Voice?

Share of Voice can be calculated by dividing your brand’s measures by the total market measures. To get these numbers you will need a range of tools used for online marketing.

For example, you wish to calculate your brand awareness, use the formula below:

number of mentions of your brand/total number of brand mentions (yours + your competitors’) x 100 = your SOV

Why does it matter?

Whether you’re doing your marketing strategy on your own or hiring the best SEO agency in Dubai, knowing your SOV for each effort will help you determine how your brand is doing against competitors. You will also get a better picture of which part of your marketing strategy is resonating well with your audience.

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What is Search Intent and why does it matter

 

What is search intent?

Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a user might want to learn to play the piano, find a good music studio near him, or buy a beginner’s piano.

In other words, it is the why behind every search query and its goal is to make the searchers’ lives easier and speed up their access to the right information.

As noticed by business owners and digital marketing agencies in Dubai, most of the time, users’ queries reflect where they are in the conversion funnel. And for this reason, a thorough understanding of search intent can help you create effective content that aligns with your business’s and your audience’s needs.

What are the common types of search intent?

Navigational intent – or a navigational search query is commonly used when the user already knows where they want to go, either to a desired page or website. They just use the SERP to quickly direct them there. Users typically search with the brand name in their query, or along with its product.

Examples: apple store uae website, Panasonic, Starbucks medium roast

The strategy to optimize content for navigational intent is to ensure you have dedicated landing pages for your brand, products, services, and other offerings, as well as your homepage.

In addition to this, online marketing experts suggest adding your product or brand names in strategic positions like the page title, subheadings, and meta descriptions.

Informational intent – an informational type of search query is used when people want to know an answer to a specific question or information to learn about a topic. These queries are usually question-based.

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Determine How Deeply Your SERP is Being Affected by PAA “People also ask”

 The growing variety of Google search results sometimes feels exhausting for SEO professionals and business owners alike, but it all comes with advantages as well.

The positive side is that, with all these SERP features, there are now more ways to gain additional exposure in search and stand out from the rest of the search engine result pages.

Being featured as an answer to “People Also Ask” (PAA) questions is one of the good opportunities SERPs offer now to businesses. It is a great way of getting ahead of the competition and catching the interest of your prospective audience online.

What is a “People Also Ask” Box?

The PAA box is a Google SERP feature that shows results that answers questions related to the user’s initial query. Each PAA box has anywhere from one to four related questions. When clicked, these questions expand and show direct answers that Google has pulled from other websites. The site’s URL is shown below each answer, along with a “Search for” link, which guides the user to a Google SERP of the PAA question.

How to optimize for PAA?

People Also Ask questions are generated through the Google algorithm. There are no markups available for being included in SERPs as answers to PAA questions.

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Essential eCommerce Marketing Strategies

 Marketers and brands use various marketing strategies to reach and deliver the correct message to consumers to encourage them to complete a specific goal. With so many businesses or brands offering similar products and/or services, you need effective eCommerce marketing strategies that will help set you apart from the competition.

Unlike catering to customers in a physical store where you can just ask them what they need and locate the item, offering your products online may be more challenging. You must make sure that your products or product pages are optimized and easy for existing and potential customers to find. Whether you need new ideas for better eCommerce management or wish to improve your current marketing strategies, here’s what you can try:

1. Make sure your pages are optimized

Your visibility in search engines matters as it helps in making it easier for users to find your products. Search engine optimization is a crucial part of your marketing strategy since your eCommerce SEO efforts are designed to get a higher ranking on the results pages, making it much easier to find you.

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Choosing the right FB ad type for your campaign goals

 Creating new campaigns on Facebook can be both exciting and challenging, especially when it’s the first time you’re advertising on Facebook. You need to carefully consider how much you are willing to spend and how you will deliver your message to audiences who are in different stages of the conversion funnel.

Due to the pressure of having to think about the budget, message, creatives, and other details you need to include in your ad, it’s often tempting to just boost a few posts and skip choosing a specific goal for each ad. It may look easier, but your Facebook PPC will deliver better results if you serve a message that is more targeted to the users who are in different stages of the conversion journey.

Considering the goal for each campaign can also help you determine the budget for each campaign and how you can maximize all available resources.

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What Does an SEO Firm Do?

A lot of business owners don't have a clue as to what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is.

SEO is an acronym for search engine optimization. This is the process of increasing a website's organic traffic by improving its ranking in search results, thus increasing overall online visibility. SEO is the process of creating, editing, and reworking content that ranks well on search engines, thus allowing a company's website to rank higher. In addition, your website must also be secure, fast, and just as friendly on mobile as it is on a desktop. Furthermore, your website's content should also be unique, crawlable, and have references from other major websites. But what exactly does an SEO agency in Dubai do to make those things happen?

1. Communicate with you

During the onboarding stage, an SEO firm will effectively communicate with you to understand your business. The information they need could be your business goals, assets, existing campaigns, any previous SEO work you've had done, either internally or externally, the specific challenges you face, etc.

This information forms the strategy they will develop and implement for your business. Ongoing communication is based around reporting on results and adjustment of strategies to maximize its relevance.

 

2. Audit your site

Auditing your website is one of the vital parts of the onboarding process. A reliable SEO consultant will assess your site's current performance and look for opportunities to improve. A detailed audit lays the foundations for a meaningful ongoing SEO strategy.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

SEO Basics: On-page

Every SEO strategy is focused on ranking as high as possible in search engines results pages. In order to do this, it is important to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. Aside from local search engine optimization, on-page SEO is one of the most important elements of any SEO strategy. Below are some highly helpful tips on SEO best practices for on-page optimization.

Construct a Keyword-Rich Title

Every page on your website should have its own unique title. Don’t get your page title confused with your blog post headline; those are two different things. Your headline is what appears at the top of your post, whereas your title is an attribute that affects your search engine ranking. Therefore, it is important to include some target keywords on each page title.

Write an Enticing Description

Your page’s description is the other half of your SERPs meta tag. This is a snippet of text that appears below the title tag in the SERP. The description tag is a great place to include your keywords and increase your click-through rates.

Header Tags

One of the most important on-page SEO services is the inclusion of header tags. Header tags are not just for making different font sizes. They are being implemented to differentiate the various sections of a web page, and they help search engines analyze what your page is about. These tags are not visible in the user’s end, but they are being shown behind-the-scenes for search engines. A big on-page SEO best practice is to include a page’s relevant keyword in the H1 tag.

...read full article

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages

How to Drive Traffic to Your Website 2019

Without website traffic, there will be no customers, and without customers, there will be NO SALES.

As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they find you and not a competitor.

But it could be tough, right?

You publish something great but have no idea how to get people’s attention to it. Maybe you posted it on Facebook or Twitter and got a few clicks, but nothing significant. You email a few friends and tell them to take a look, but that can only go so far.

So, the question is, is there actually a method for getting consistent traffic to your website?  Thankfully, there are a tried and true methods that are usually offered by marketing and advertising companies in Dubai.

SEO (Search Engine Optimization)

Knowing and meeting your target audience’s needs can significantly increase your site’s traffic and your overall conversion rate. Obviously, there are thousands – or even millions – looking for your website, even if you do not know it. And it is your job to help them look for your site in an easier and more efficient manner. One of the best ways that you could help them is to optimize your website for search engines.

Therefore, if your website is highly ranked in search engines, especially Google, you will notice an increase in revenue because of the increase in clicks that you receive. Similarly, people nowadays have short attention spans and want to find the right website on the first page of the organic search results. That is why the sites that are ranked in the first page of Google searches receive higher traffic than those located in the other pages.

Now you might be wondering how to use SEO to get more traffic. SEO is the perfect channel to your search advertising and can help you generate more traffic and leads from search results pages. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO factors will have the biggest impact on your website traffic? This is where a good SEO company comes in. Search Engine Optimization is not something you learn overnight, most of the time, it is best to leave it to the experts. A good SEO agency in Dubai knows which of the Google ranking signals is best for your website to rank in order to increase traffic. 

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