What is Keyword Search Volume?
Keyword search volume refers to the number of times a specific keyword is used in search engines within a given timeframe. Also called a keyword’s average monthly search, this number is estimated and can be subject to seasonal, regional, and thematic fluctuations.
Why is search volume important for marketers?
It is said that 93% of online journeys begin with a search engine. For this reason, search volume is an imperative metric for digital marketers and SEO specialists.
By reviewing the average monthly search volume over predefined periods, they can determine how popular and competitive a keyword is and how it changes over time. This information is beneficial in devising a solid SEO and SEM strategy that will guide their users in the right direction.
Aside from that, marketers utilize keyword search volume to forecast the amount of website traffic they could get. This data helps them identify the top priorities for SEO and content marketing.
How to get the search volume of a keyword?
There are web applications you can use to determine a keyword search volume. Google Trends and Google keywords planner are among the most used, especially by newbie marketers.
Google Trends – As its homepage greeting says: ‘Explore what the world is searching’, and exactly tells what the tool does, Google Trends gives you insights into users’ interest for a wide variety of niche within a specific period, but the search can be restricted regionally.
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