Google has recently announced that it will be sunsetting Universal Analytics in July 2023. This means that all marketers and online marketing agency in Dubai and around the world only have a few weeks to transition tags and report settings to Google Analytics 4 (GA4) since it will be the only framework that will be supported.
While this does not directly affect your brand’s marketing, SEM agency Dubai and digital marketers need this data to monitor the performance of your website and how other online marketing channels are contributing to your website traffic.
The data gathered from your Google Analytics report is crucial in developing an effective marketing strategy for businesses, especially online businesses and international brands that are trying to increase their reach and visibility.
What does this mean for agencies?
For those who are only focusing on one business, setting up GA4 and transitioning report settings won’t take much time. However, for SEO agency UAE which is handling multiple properties, it will take days or weeks to complete the transition since the report settings must be done individually for every property.
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