Tuesday, November 8, 2022

White Hat vs. Black Hat SEO: What’s the Difference?

 When it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules.

Understanding what’s what when it comes to SEO best practices is essential to maintain your website’s integrity, online rankings, and visibility.

What is White Hat SEO?

White hat SEO is a strategy that follows the search engine rules. Google and other search engines set out different recommendations and guidelines in terms of quality content. In summary, implementing a white hat SEO strategy means you are adhering to the guidelines and rules search engines set out to make sure you are successful with your SEO strategy.
In addition, having a White Hat SEO strategy means you’ve created a long-term plan that doesn’t try to trick any crawlers and will withstand any future algorithm updates. Search engine optimization services that fall under the White Hat SEO includes:

  • Quality, meaningfulness, and relevant content
  • Fast site loading times
  • Mobile-friendliness
  • Using descriptive, keyword-rich meta tags
  • Easy to navigate website

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