What is search intent?
Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a user might want to learn to play the piano, find a good music studio near him, or buy a beginner’s piano.
In other words, it is the why behind every search query and its goal is to make the searchers’ lives easier and speed up their access to the right information.
As noticed by business owners and digital marketing agencies in Dubai, most of the time, users’ queries reflect where they are in the conversion funnel. And for this reason, a thorough understanding of search intent can help you create effective content that aligns with your business’s and your audience’s needs.
What are the common types of search intent?
Navigational intent – or a navigational search query is commonly used when the user already knows where they want to go, either to a desired page or website. They just use the SERP to quickly direct them there. Users typically search with the brand name in their query, or along with its product.
Examples: apple store uae website, Panasonic, Starbucks medium roast
The strategy to optimize content for navigational intent is to ensure you have dedicated landing pages for your brand, products, services, and other offerings, as well as your homepage.
In addition to this, online marketing experts suggest adding your product or brand names in strategic positions like the page title, subheadings, and meta descriptions.
Informational intent – an informational type of search query is used when people want to know an answer to a specific question or information to learn about a topic. These queries are usually question-based.
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