Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other words, content marketing is precisely what it implies: marketing using content. And it is the basis of all sorts of digital marketing campaigns including SEO.
A common example of content marketing is a website’s blog where new articles on certain topics are regularly published. Aside from blogging, others choose to publish e-Books, podcasts, videos, and infographics, as their means of content marketing. All with a focus on sharing valuable information on a subject that their audience is interested in.
And when we say valuable information, it means that it’s in-depth, educational, and preferably unique.
As Google’s algorithms have developed over time, it started to favor many of the elements of a good content marketing plan. For this reason, leading digital marketing companies in Dubai now involve content creation in their solid SEO strategy.
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