The growing variety of Google search results sometimes feels exhausting for SEO professionals and business owners alike, but it all comes with advantages as well.
The positive side is that, with all these SERP features, there are now more ways to gain additional exposure in search and stand out from the rest of the search engine result pages.
Being featured as an answer to “People Also Ask” (PAA) questions is one of the good opportunities SERPs offer now to businesses. It is a great way of getting ahead of the competition and catching the interest of your prospective audience online.
What is a “People Also Ask” Box?
The PAA box is a Google SERP feature that shows results that answers questions related to the user’s initial query. Each PAA box has anywhere from one to four related questions. When clicked, these questions expand and show direct answers that Google has pulled from other websites. The site’s URL is shown below each answer, along with a “Search for” link, which guides the user to a Google SERP of the PAA question.
How to optimize for PAA?
People Also Ask questions are generated through the Google algorithm. There are no markups available for being included in SERPs as answers to PAA questions.
No comments:
Post a Comment