1. Set Goals
However, for those who run businesses with longer conversion cycles—for instance, a B2B consulting firm—your ideal conversion might not be a sale. Instead, it might be getting someone to register or submit a form.
Regardless of the type of business you run, it is vital to set specific goals for each remarketing campaign. Rather than creating one ad that you hope will serve various audiences, digital agencies in Dubai suggest that it’s best to establish a handful of specific goals and then create different ads that are dedicated to each target.
2. Decide Where You Want to Advertise
Different advertising platforms offer remarketing services. The most popular ones include Google and social media sites like Facebook. After establishing your campaign goal, you can start to think about which platforms make the most sense for your ads.
3. Segment Your Remarketing Audience
Not all website traffic has the same value. A click from someone who abandoned their shopping cart is more valuable than someone who landed on the home page then bounced. Targeting the latter with remarketing might be a waste of time, money, and resources. A reputable digital media agency says that you can segment your audience based on their behavior on-site and their traffic source such as time on site, some visits, certain goal completion, visiting specific pages, and demographics.
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