How To Use Instagram Reels For Business

 Over the years, social media has become an integral part of any marketing strategy for many businesses. While every business has various needs, much digital marketing company Dubai use at least one social media platform to advertise their clients business and increase their visibility online.

Like many businesses, social media platforms come up with different types of content to keep their users engaged and provide new avenues for businesses to get a broader audience reach. Nowadays, more businesses and digital marketing agency Dubai are using the positive impact of Instagram reals for their business.

What is Instagram Reels?

Instagram Reels are full-screen, vertical video clips published on Instagram, including audio clips and visual effects.

Reels are a combination of Stories and in-feed posts. Aside from the format, they also have a similar vibe to Stories. Like in-feed posts, businesses and marketers from social media agency Dubai can include full-length captions that users can choose to expand when interacting with Reels. Another positive attribute of using Reels is that it allows users to engage with the content by liking, sharing, and/or leaving comments. It also makes it easier for users to follow the accounts they find interesting since there is a follow button right next to the brand/account name.

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What Is Remarketing, and How Does This Help You Increase Leads?

 What is Remarketing?

Remarketing, also known as retargeting, is a marketing strategy of creating personalized ad campaigns for users who have previously visited your website or other content.

The idea behind remarketing is to reach out to users who already know your brand or products. For that reason, this group of audience has much higher chances of converting.
It’s all about targeting the user on several occasions, personalizing the ads as they go along, and encouraging them to move along the conversion funnel.

How can remarketing help generate leads?

For lots of marketers, one of the most valuable benefits of remarketing is improving lead generation. It is one of the highly used strategies for many businesses as it can help you stay in front of leads during buying cycles.

If you have strong website traffic but aren’t getting the conversion rates you’d like, remarketing can be the solution. According to reputable SEM agency in Dubai like Creativo, visitors to your website are your most valuable audience.

However, many businesses don’t do enough to encourage conversions because they are too focused on driving initial traffic.
The truth is that most of the time, people don’t fill out a lead form on their first visit. But that doesn’t mean they’re not interested.

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Ways in Building Trust in Your Brand

 Customer trust and loyalty are vital for the success of any business. While this may sound obvious, it is hard to overlook the importance of building a solid base to keep customers long-term.

As part of an effective strategy for online advertising in the UAE, it’s critical to convey to customers that they can trust a company to deliver on its brand promises consistently. The following are guidelines for building a foundation of brand trust over time.

Personalize your brand

Having a personalized brand is the best way to set your company apart from competitors. Treat your brand like it’s your business’s personality. You can try to add character and life to it and show that you don’t just talk about what you have to offer.

In addition, it’s also a good idea to incorporate people into your customer service and ensure they master and maintain your brand’s voice. That way, your brand is consistent and shines through in every customer interaction.

Have a strong social presence

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White Hat vs. Black Hat SEO: What’s the Difference?

 When it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules.

Understanding what’s what when it comes to SEO best practices is essential to maintain your website’s integrity, online rankings, and visibility.

What is White Hat SEO?

White hat SEO is a strategy that follows the search engine rules. Google and other search engines set out different recommendations and guidelines in terms of quality content. In summary, implementing a white hat SEO strategy means you are adhering to the guidelines and rules search engines set out to make sure you are successful with your SEO strategy.
In addition, having a White Hat SEO strategy means you’ve created a long-term plan that doesn’t try to trick any crawlers and will withstand any future algorithm updates. Search engine optimization services that fall under the White Hat SEO includes:

• Quality, meaningfulness, and relevant content
• Fast site loading times
• Mobile-friendliness
• Using descriptive, keyword-rich meta tags
• Easy to navigate website

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Google Sunsetting Universal Analytics In 2023

 Google has recently announced that it will be sunsetting Universal Analytics in July 2023. This means that all marketers and online marketing agency in Dubai and around the world only have a few weeks to transition tags and report settings to Google Analytics 4 (GA4) since it will be the only framework that will be supported.

While this does not directly affect your brand’s marketing, SEM agency Dubai and digital marketers need this data to monitor the performance of your website and how other online marketing channels are contributing to your website traffic.

The data gathered from your Google Analytics report is crucial in developing an effective marketing strategy for businesses, especially online businesses and international brands that are trying to increase their reach and visibility.

What does this mean for agencies?

For those who are only focusing on one business, setting up GA4 and transitioning report settings won’t take much time. However, for SEO agency UAE which is handling multiple properties, it will take days or weeks to complete the transition since the report settings must be done individually for every property.

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Understanding Keyword Search Volume and Why It Matters in Digital Marketing

 What is Keyword Search Volume?

Keyword search volume refers to the number of times a specific keyword is used in search engines within a given timeframe. Also called a keyword’s average monthly search, this number is estimated and can be subject to seasonal, regional, and thematic fluctuations.

Why is search volume important for marketers?

It is said that 93% of online journeys begin with a search engine. For this reason, search volume is an imperative metric for digital marketers and SEO specialists.

By reviewing the average monthly search volume over predefined periods, they can determine how popular and competitive a keyword is and how it changes over time. This information is beneficial in devising a solid SEO and SEM strategy that will guide their users in the right direction.

Aside from that, marketers utilize keyword search volume to forecast the amount of website traffic they could get. This data helps them identify the top priorities for SEO and content marketing.

How to get the search volume of a keyword?

There are web applications you can use to determine a keyword search volume. Google Trends and Google keywords planner are among the most used, especially by newbie marketers.

Google Trends – As its homepage greeting says: ‘Explore what the world is searching’, and exactly tells what the tool does, Google Trends gives you insights into users’ interest for a wide variety of niche within a specific period, but the search can be restricted regionally.

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Share of Voice: How to Calculate It & Why It Matters

 Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai.

Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against their competitors on various online platforms. The term has been in use before the digital age. Traditionally, the share of voice is a metric used to measure the effectiveness of tv, print and radio advertising. Now, it is used to measure and track brand awareness, reach, traffic, and more.

How to calculate for Share of Voice?

Share of Voice can be calculated by dividing your brand’s measures by the total market measures. To get these numbers you will need a range of tools used for online marketing.

For example, you wish to calculate your brand awareness, use the formula below:

number of mentions of your brand/total number of brand mentions (yours + your competitors’) x 100 = your SOV

Why does it matter?

Whether you’re doing your marketing strategy on your own or hiring the best SEO agency in Dubai, knowing your SOV for each effort will help you determine how your brand is doing against competitors. You will also get a better picture of which part of your marketing strategy is resonating well with your audience.

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How Important is Content Marketing to SEO?

 Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

In other words, content marketing is precisely what it implies: marketing using content. And it is the basis of all sorts of digital marketing campaigns including SEO.

A common example of content marketing is a website’s blog where new articles on certain topics are regularly published. Aside from blogging, others choose to publish e-Books, podcasts, videos, and infographics, as their means of content marketing. All with a focus on sharing valuable information on a subject that their audience is interested in.

And when we say valuable information, it means that it’s in-depth, educational, and preferably unique.

As Google’s algorithms have developed over time, it started to favor many of the elements of a good content marketing plan. For this reason, leading digital marketing companies in Dubai now involve content creation in their solid SEO strategy.

What is Search Intent and why does it matter

 

What is search intent?

Also known as a user, or keyword intent, search intent is the purpose of a user’s search. It answers the question of why people look for something online, and what they expect to find. For instance, a user might want to learn to play the piano, find a good music studio near him, or buy a beginner’s piano.

In other words, it is the why behind every search query and its goal is to make the searchers’ lives easier and speed up their access to the right information.

As noticed by business owners and digital marketing agencies in Dubai, most of the time, users’ queries reflect where they are in the conversion funnel. And for this reason, a thorough understanding of search intent can help you create effective content that aligns with your business’s and your audience’s needs.

What are the common types of search intent?

Navigational intent – or a navigational search query is commonly used when the user already knows where they want to go, either to a desired page or website. They just use the SERP to quickly direct them there. Users typically search with the brand name in their query, or along with its product.

Examples: apple store uae website, Panasonic, Starbucks medium roast

The strategy to optimize content for navigational intent is to ensure you have dedicated landing pages for your brand, products, services, and other offerings, as well as your homepage.

In addition to this, online marketing experts suggest adding your product or brand names in strategic positions like the page title, subheadings, and meta descriptions.

Informational intent – an informational type of search query is used when people want to know an answer to a specific question or information to learn about a topic. These queries are usually question-based.

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7 SEO trends to watch out for in 2022

 The SEO industry and the practice of SEO itself can be very unpredictable, especially with Google Algorithm updates that happen from time to time. Aside from the updates, SEO specialists and every digital marketing agency must also keep track of fluctuations in the market and note changes in user behavior when searching for certain products and services.  

Considering the factors mentioned above, it’s safe to say that creating a marketing strategy as early as possible and tweaking it as needed is the best way to ensure that you achieve your target in 2022.  

Here are some of the SEO trends that you may help boost your rankings this 2022.  

1. Create more evergreen content

While looking through your existing content and keeping them up to date is a great way to maintain the accuracy of the information, it can only do so much in bringing new traffic to the website. Hence, regularly updating your website by publishing valuable, timely, and relevant content remains to be a vital part of an effective marketing strategy. 

2. Focus on user intent

When people go online to search, they often have a specific question or issue that requires a specific answer. It is the marketer’s job to think about how users search for what they need, as well as how the content can be formatted so that the most vital information is given immediately to the users. Leverage local SEO services as often as you can, especially if you have a physical store that customers can visit. 

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Difference Between Session And Cookies?

 By understanding data, marketers can get a huge amount of information through Google Analytics.

Google Analytics can be confusing for anyone who is viewing it for the first time. It is therefore recommended to engage a reputable digital media company to help understand metrics and implement strategies based on your business goals and the intelligence you extract out of your analytics.

Difference Between Sessions and Cookies

Understanding Google Analytics Cookies

Whenever a user accesses a website, a cookie is added to the browser. It is a small bit of information that gets stored on a user’s computer. These cookies are browser specific. This means that Chrome, Safari or/and Firefox will not be able to access each other’s cookies. Additionally, these are also site-specific, which means that a particular website will not be able to view the cookies that you have saved on other websites.

Furthermore, cookies help businesses gain a better understanding of who their customers are, how they behave on the website, which content was viewed and so on. These are valuable insights to further enhance your website or app to generate more leads or sales.

Understanding Google Analytics Sessions

As mentioned above, when a user arrives at your website, the browser stores a small amount of data via cookies. These cookies allow Google Analytics or any other analytical tool you are working with to identify users for the duration of a session given that the user is using the same browser and device.

A session is defined as a group of activities a user takes on your website within a given time frame. Google Analytics defaults that time frame to 30 minutes. These interactions may include browsing of pages, downloading resources, purchasing products, and more. It means that whatever a user does on your website before they leave equals one session.

Moreover, high session duration is important for both SEM and SEO as one of the ways search engine algorithms judge a website’s value is by the time users spend on a website. This means that the longer users spend on your site, the higher your site may rank in Google Search results.

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Determine How Deeply Your SERP is Being Affected by PAA “People also ask”

 The growing variety of Google search results sometimes feels exhausting for SEO professionals and business owners alike, but it all comes with advantages as well.

The positive side is that, with all these SERP features, there are now more ways to gain additional exposure in search and stand out from the rest of the search engine result pages.

Being featured as an answer to “People Also Ask” (PAA) questions is one of the good opportunities SERPs offer now to businesses. It is a great way of getting ahead of the competition and catching the interest of your prospective audience online.

What is a “People Also Ask” Box?

The PAA box is a Google SERP feature that shows results that answers questions related to the user’s initial query. Each PAA box has anywhere from one to four related questions. When clicked, these questions expand and show direct answers that Google has pulled from other websites. The site’s URL is shown below each answer, along with a “Search for” link, which guides the user to a Google SERP of the PAA question.

How to optimize for PAA?

People Also Ask questions are generated through the Google algorithm. There are no markups available for being included in SERPs as answers to PAA questions.

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Essential eCommerce Marketing Strategies

 Marketers and brands use various marketing strategies to reach and deliver the correct message to consumers to encourage them to complete a specific goal. With so many businesses or brands offering similar products and/or services, you need effective eCommerce marketing strategies that will help set you apart from the competition.

Unlike catering to customers in a physical store where you can just ask them what they need and locate the item, offering your products online may be more challenging. You must make sure that your products or product pages are optimized and easy for existing and potential customers to find. Whether you need new ideas for better eCommerce management or wish to improve your current marketing strategies, here’s what you can try:

1. Make sure your pages are optimized

Your visibility in search engines matters as it helps in making it easier for users to find your products. Search engine optimization is a crucial part of your marketing strategy since your eCommerce SEO efforts are designed to get a higher ranking on the results pages, making it much easier to find you.

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Apple Search Ads for your eCommerce Mobile App

 Mobile app development for your eCommerce business is one of the best ways to reach a larger market. If done properly, it can also make things easier for your target audience. However, simply creating a mobile app is not enough. You need effective eCommerce marketing strategies to increase your visibility and get more people to download your mobile app and use it as intended.

No matter how unique your offer is, it’s inevitable to have competition in the market. Hence, utilizing mobile app marketing can help you get ahead of your competitors. Combining organic marketing efforts with Search ads can significantly increase your visibility to potential clients, as well as increase your conversion rate.

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Marketing Strategies to Promote Your Online Store

 If you have a brick and mortar and the business is doing well, this must mean that you are doing your marketing right. However, this does not automatically mean immediate success if you decide to offer your products online.

It is true that taking your business online will help increase your visibility and make it easier for prospective customers to buy your products. Keep in mind that some of your competitors may also offer their items online. To keep you at the top, you need excellent eCommerce marketing strategies that will help you to accomplish your business goal.

Here are some strategies you can try to promote your online store.

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SEO for your Ecommerce website

 Whether you’re starting a new business or moving your store online, working with a reliable digital marketing agency will do wonders for your business. The first stages of developing your ecommerce website are crucial to its success.

With today’s technology, it’s much easier to sell and buy products online. Even if you’re offering a product that is “one of a kind”, there’s someone out there who claims the same thing. Hence, having a great SEO for Ecommerce website will give you an edge, especially when you’re up against brands who have been in the race for much longer and have already established their following. While being new to the industry can be a disadvantage, it does not mean that you will continue to lose against your competitors. All you need is a good ecommerce SEO to help level the playing field in serving the search intent of your target market.

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Choosing the right FB ad type for your campaign goals

 Creating new campaigns on Facebook can be both exciting and challenging, especially when it’s the first time you’re advertising on Facebook. You need to carefully consider how much you are willing to spend and how you will deliver your message to audiences who are in different stages of the conversion funnel.

Due to the pressure of having to think about the budget, message, creatives, and other details you need to include in your ad, it’s often tempting to just boost a few posts and skip choosing a specific goal for each ad. It may look easier, but your Facebook PPC will deliver better results if you serve a message that is more targeted to the users who are in different stages of the conversion journey.

Considering the goal for each campaign can also help you determine the budget for each campaign and how you can maximize all available resources.

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Ways To Get More Google Reviews

 Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2021, Google business review surpassed other review sites like Yelp and Yellow Pages in terms of growth in online reviews.

This means that Google is dominating not only online searches but also the review market. 64% of consumers say that they are likely to check reviews on Google before visiting a business.

If you’re able to build a steady influx of four-star-or-above reviews, consumers are more likely to choose your business over a competitor. So, as a business, you might be wondering how to get positive Google reviews.

Below are some proven ways.

1. Claim your Google My Business profile

The very first step would be to claim your Google My Business (GMB) profile. This profile is free and gives you control over your store listing that shows up on Google searches.
Claiming your business profile allows you to update necessary business information such as your address, business hours, link to your website, and more.
Filling out this necessary business information informs users that this is an official profile, making customers more likely to leave a review.

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