Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2021, Google business review surpassed other review sites like Yelp and Yellow Pages in terms of growth in online reviews.
This means that Google is dominating not only online searches but also the review market. 64% of consumers say that they are likely to check reviews on Google before visiting a business.
If you’re able to build a steady influx of four-star-or-above reviews, consumers are more likely to choose your business over a competitor. So, as a business, you might be wondering how to get positive Google reviews.
1. Claim your Google My Business profile
The very first step would be to claim your Google My Business (GMB) profile. This profile is free and gives you control over your store listing that shows up on Google searches.
Claiming your business profile allows you to update necessary business information such as your address, business hours, link to your website, and more.
Filling out this necessary business information informs users that this is an official profile, making customers more likely to leave a review.
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