The importance of Google Maps and why you should list your business?

Wherever your business is located, it is for sure that there will be people using smartphones to make purchases and select venues for their afternoon coffee or evening entertainment. Whenever they do this, Google Maps is the app most people use, and if your business is not listed, you will lose the chance of getting these customers.

Most of the time, customers prefer businesses with accurate information and a lot of reviews. If a business owner fails to optimize its business listing, the location information could be misleading, and there may be very little feedback which will affect the business ranking in local search engine optimization.

In addition to that, Google Maps offers additional advantages. Businesses listed on Maps tend to get SEO benefits. It helps to establish your local identity, and it also offers an easy way to provide information and direction for people when they need to find your business.

How to add your business to Google Maps?

All business listings on Maps are hosted by Google My Business service. Before starting, keep in mind that verification will be needed. This may take four days or a couple of months as most verifications take place by mail. So, don’t expect to be able to instantly create a business listing.

Learn the steps...

How to optimize YouTube videos and other videos on your website?

1. Write long and detailed descriptions for each video. 
2. Do research and select the right keywords to include for each video. 
3. Embed and share videos wherever possible. 
4. Curate themed playlists. 
5. Monitor your metrics, important KPIs, and grow your subscribers. 
6. Optimize videos for the correct length. 
7. Consider crowdsourcing views. 

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Creating a professional video on your website or Youtube channel is only the first step. Making it visible requires attention to detail and a professional SEO services to create a finished product. For more information in search marketing, local SEO, paid advertising, content writing and other digital marketing channels, get in touch with Creativo at +971 4568 4882.

How to Read Your Visitors' Minds

It sounds like a straightforward question, “What do visitors want from your website?” As a business website owner, it is easy to become overly focused on what you want your website visitors to do. However, from a strategic perspective, it is equally important to have an understanding of what your visitors really want and what a website should have.

Every visitor to your website has a question — lots of them. These questions must be answered before any visitor can become a customer. Here are some:

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1. Tell me about your products or services

Most of the time, customers don’t have the time to visit every page of a website. It is possible that from the very first glance, they don’t understand your business or more specifically your product offerings.

Tips:

• Add a brief description of your products or services.
• Make sure that your homepage describes your products in the best way, so that customers get a clear idea right away.

2. What’s in it for me?

Internet marketing companies say that once the website visitor gets an idea about your products and services, the next most common query they probably have is how it will benefit them.

Tips:

• Describe the product/services features and benefits with effective visuals.
• Benefits should be included in a prominent location on your website.

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3. Tell me about the pricing

Once website visitors are getting interested in your products and services, they would probably ask for the pricing.

Tips:

• Add a detailed ‘Pricing’ page on your website.
• Display offers and deals very clearly and in the most prominent places on the webpage.
• Set pricing based frequently asked questions of website visitors.

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Difference of landing vs. internal pages

Understanding the difference between landing page vs homepage or any other internal page is significant these days. Using the right type of page is necessary for an inbound marketing website, most especially if getting leads from your website is highly important for your business.
When creating a new page for your website, seeing different options can be a bit confusing. Therefore, before you start building new pages and sections, make sure to identify what it will be used for.

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What are Internal Pages?

Internal pages are the building blocks of your website and they normally occupy your site’s main navigation menu and footer.

These types of pages educate visitors on what exactly your business is about, what services/products you offer and guide them along the buyer’s journey. In line with this, internal pages help visitors locate exactly what they are looking for and get useful information such as company history, product descriptions, and/or frequently asked questions. Internal pages include the homepage, about us page, services/products pages, and/or FAQ page.


Furthermore, a reputable internet marketing company in Dubai says that internal pages also need to be optimized for search engines. If a potential customer searches for something related to your business, you want to make sure that your internal pages have high chances at ranking.


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Organic Visibility

What is search Visibility?

Search visibility is an important metric that tells you what percentage of all possible organic clicks a website is getting for a particular search term. In other words, search visibility is not about the raw traffic numbers, but rather your website’s position in the search engine results page in relation to your competitors.

What is search visibility?

Why does Google search visibility matter?

It’s simple. Search visibility is important because if you can’t make your website visible on the first page of the relevant search terms, you might not get any traffic from the search engines, especially Google.

Google, the most widely used search engine, is the biggest area of opportunity for marketers. In fact, study says that websites that are on top of the results page grab 36.4% of the traffic which is often missed by lower ranked websites. In line with this, digital marketing companies in Dubai say that 65% of people consider online search as the most trusted source of information about brands and businesses. This reflects on the importance of having strong online search visibility.

The following are some of the top reasons why search visibility is important to your business:

• It lets online potential customers find your site on their own.
• It helps you reach more people.
• It helps you create a better customer experience.

Be visible online!

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Simple PPC Landing Page Optimization

When running an SEM (Search Engine Marketing) campaign, you can’t just simply throw up a landing page and expect everything to work out for the best. It is important to be familiar with what makes a good landing page and other optimization strategies in order to maximize your ROI.

With that in mind, the following are the top 5 tips to optimize your landing pages:

1. Make your landing page mobile-friendly – In the past few years, mobile ads are proven to be effective because they appeal to the customer’s desire to buy something instantly. This means that your PPC landing page, along with the form associated with it, should be mobile-friendly to make it easy for visitors to convert while they are on the go. Making their journey as easy as possible means that you are giving your prospective customers what they want. This, in turn, is likely to make them go the distance and convert.

2. Focus on loading speed – Digital marketing companies in Dubai say that page load speed has become more important than ever, as many users are getting used to faster internet speeds and their attention span becomes shorter. In fact, Google says that around 53% of all mobile users abandoned a page that takes more than 3 seconds to load. Therefore, landing pages need to load within a three-second “limit”.

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3. Use relevant images that support your offer – According to research, high-resolution and large photos have proven to lead higher online conversion rates and effective in grabbing visitors’ attention. Therefore, adding some attractive and eye-catching images to your PPC landing pages can go a long way.

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HTTP vs. HTTPS: Why It Matters?

HTTP and HTTPS are protocols that are being used to transmit data across the internet between websites. HTTP stands for Hypertext Transfer Protocol, while the addition of the ‘S’ in HTTPS means it is a secure connection. As a website owner, you probably ask: “Is HTTPS necessary?” In order to have a better understanding of these two protocols and why they are important to Google, it is important to first learn the difference between HTTP and HTTPS. Below explains the basics of these two options:

What is HTTP (HyperText Transfer Protocol)?

HTTP is a system for conveying and accepting the information through the internet. This protocol is being labeled as an “application layer tool” that alternatively, means that it only cares about how the information is represented to the user, not how it is delivered from point A to point B.

Furthermore, the HTTP protocol is considered “stateless”. This means that it does not aim to recall any information preceding a web session.

What is HTTPS (Secure HyperText Transfer Protocol)?

HTTPS is also known as “secure HTTP”. It was developed to allow authorization and to have strong online security. Not using HTTPSmeans unsecured online transactions for the users. Sharing confidential information online must be secured to prevent unauthorized access, and that is what HTTPS exactly do. Technically, HTTP and HTTPS work almost the same, they both establish a connection to a server on a standard port. However, the difference is, HTTPS offers an extra layer of security because it uses SSL in order to move data.

HTTPS works in partnership with another protocol, SSL (Secure Sockets Layer), in order to transport data safely.

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