What is the impact of Google updates on your website?

All businesses that has a website has to pay close attention to Google. This is because the search engine giant claims to get more than 90 percent of all web searches. This makes it the main way people in your target audience are likely to find your website.

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Digital marketing companies in Dubai recognize that every business’ marketing strategy should include keeping an eye on what Google is up to. So that you know what you can do to get and keep your website ranking. So, to answer the question, YES! All Google algorithm updates matter!

Google algorithms play an important role in how your website ranks in Google’s search engine results page. Research says that Google updates its algorithm for about 500 to 600 times a year in order to block low-quality websites from appearing on SERPs. This is Google’s way to make sure that its users are getting the most relevant search results. For website owners or administrators, this means that they have to keep an eye for every algorithm update that happens on the search landscape. In addition to this, SEO agencies in Dubai say that Google algorithm updates remind marketers to constantly improve their websites. In return, they are rewarded by higher rankings in search engine and increase traffic.

On the other hand, if you do not pay attention to the Google algorithm updates, you may notice that you have decreased website traffic and a sudden drop in ranking. So, in order to strengthen your rankings back up, check every algorithm update and make the necessary changes. Most of the time, the changes that need to be made are minor, but every few years there are some that are pretty drastic.

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Reasons Why Your Business Needs Local SEO Services

In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you should know the rules before joining the game. Fortunately, internet marketing companies in Dubai say that there are several ways to let Google’s search results work on your favor. This is where local SEO comes in. 

What is Local SEO?

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Local SEO is the process of ‘optimizing’ your business’ online presence in order to attract more customers from relevant local searches. These searches take place on Google and other search engines. Local searches include some important geo-location including the city, state, zip code, etc. Google will then pick up the geo-location of the person and provides search results from that area.

How can your business benefits from Local SEO?

An SEO agency in Dubai says that 64% of internet users rely on Google and other search engines to find local businesses near their location. Out of this, 50% actually end up visiting the local business that they have seen on the search results page on the very same day. This means that if your business is working on face to face transaction, you can’t imagine the number of potential customers that you might be losing on a day to day basis.

Google’s search engines results page responds to local searches by pulling up the top 3 most popular businesses that are most related to the search query. These results are displayed in the form of snippets. Online searchers will be able to see the contact number, business addresses, websites and even direction links going to the particular local business.

 Top 3 Ways to Optimize Your Website for Local SEO

1. Optimize your homepage

Your homepage should clearly state what your business is, where you are located and what you do. This will help Google to easily understand the elements of your business. In addition to this, your page title tag, header tag and meta description should also clearly state this information.

2. Add your business to local listings and citation

Local business directory listings and citations are one of the great ways to optimize your website for local SEO which is offered in many SEO services in UAE. It can be time consuming, but it is sure worth it. The key to a successful business listing is to ensure that every single entry is exactly the same. So, it is advisable to mirror the exact formatting and representation of your company from your Google My Business page and make sure to list your business the exact same way in your local directory listings.

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Display Network Vs. Search Network

Unlike other forms of advertising, online advertising is measurable! Pay-per-click advertising on Google is one of the essentials of modern marketing. However, Google is not so straightforward, and to advertise effectively, businesses should know which network works best in achieving their goals.

Each online marketing platform has its own set of advantages and disadvantages. Hence, you simply just cannot apply a one-size-fits-all strategy. To help businesses out, below is a significant discussion in the difference of Google search network vs. display network.

Google search networkGoogle search campaign is probably the default choice of most marketers who want to make their ad-copy visible on Google’s SERP (Search Engine Results Page) when searched with related terms. This type of campaign is preferable for almost all advertisers because it allows them to reach out to people when they are actively looking for something. Moreover, if you are clever enough, combined with other factors, your ad might get the top position in the SERP. This means that your website will get maximum exposure online.

Additionally, ads on the Search Network have become more engaging compared before. Now, you can show more details about your business such as address, phone number, additional links and more with the standard ad copy. According to an SEM agency Dubai, it has been observed that Search Network campaigns tend to convert more visitors than its counterpart – Google Display Network.

Should You Choose a PPC Agency?

Nowadays, a lot of businesses turn to advertising agencies for their expertise and specialized knowledge. Small businesses, in particular, may not have their own marketing department, so, they probably need the depth of expertise an agency can provide. Some digital marketing companies in Dubai may specialize in one particular area of expertise, such as online advertising. Thus, it is highly important that you know what type of advertising agency you are interested in before choosing one.

Following some of the way’s businesses can get an edge by letting an agency manage their paid campaigns, especially Google Ads.

1. A Google relationship is priceless

SEM (Search Engine Marketing) agencies who offer Google Ads services should have a very good relationship with Google.  They have a direct point of contact that they can reach out to whenever they need support.  Google offers them routine training on new features, account reviews and optimization recommendations, and faster support which are not offered if you are running your own Google Ads. Please look out for the Google Partner logo on the agency’s website.

2. Saving time

Working with a digital media agency can save a business valuable time. It means that you and your staff do not need to spend time developing and optimizing advertising campaigns. This is particularly important if you do not have staff that are dedicated to advertising work. Using an agency will let your staff to do what they have been trained for. Moreover, most small and middle size business owners are busy enough running their business to give the creation of an ad campaign the time and energy it needs. So, it means that hiring an agency can also free you to spend more time running your business.

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Reasons Why Paying for SEO Makes Sense

Nowadays, in order to successfully market your business, a creative website design is simply not enough. Your website should be found by your customers online.

Business owners can invest in Pay-Per-Click advertising, and there is no doubt that this works and will get you instant results. However, to have a lasting achievement you should ranking in search engines, especially Google, all the time.

Here are three major reasons that you need to consider investing in SEO for business growth:

1. SEO Is Cost Effective

SEO is one of the most cost-effective digital marketing strategies as it targets users who are actively looking for particular products and services online. SEO helps businesses save money as opposed to outbound strategies like cold-calling. Though cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. Also, since SEO targets people who are actively searching for products and services like yours, the traffic is more qualified than other marketing strategies, resulting in cost-savings and higher conversion for companies.

2. SEO is not going anywhere

Customers used to know about products and services through advertisements on the radio, television and in print ads. People also used to make purchasing decisions in stores and look for service providers in the phone books. However, this is not the case anymore.

Online shopping and searching are not only here to stay, but it is going to keep growing and evolving and that means SEO will continue to change as well. It is important to start investing in professional SEO services now, so you set your business up for success in the future.

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The Importance of Online Customer Reviews

The online world has brought all things to our fingertips, from buying groceries to researching our next new car purchase. Once a place for posting a website to promote your business, the internet is now evolving to be a forum where consumers evaluate products and services based on online business reviews from other, like-minded consumers.

Most commonly, online business reviews and customer experiences are used in services like E-commerce, hospitality, travel and other industries where the customer wants to listen to other customers before making his own decisions. At such times, the desired customer review can get you a lot of business.

Here is a list of reasons from marketing and advertising companies in Dubai on why customer reviews and recommendations are important nowadays.

1. Increased Sales – The biggest reason why online reviews are important to businesses is that it ultimately increases sales. It is through giving customers the information they need to make the decision to purchase a product or service from a business.

2. On-site Ranking – Having customer reviews on your site can have a positive impact on your business’ organic search rankings in search engines. Each new review written about a product on your site increases the amount of unique content your site offers on that product. This means that you will be seen as having higher authority, more relevance which leads to getting those pages ranked.

3. Off-site Ranking – The positive reviews you have on external websites might actually have a bigger impact on your rankings than the reviews on your own site. This is because Google’s local search algorithm incorporates data from a number of third-party directories and review sites, such as Yelp and Trip Advisor. This benefit also proves Google reviews’ importance.

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The Power of Call-to-Action on Your Landing Page

It is vital to all businesses that people who visit their website take action. In order for a business to generate viable revenue, they need people to take them up on the offers presented to them.

According to one of the best digital marketing agencies in Dubai, there are a lot of reasons why people do not take your business up on your offer. It might be because it did not find them at the right time in the customer’s buying journey, or maybe because they found your approach too pushy. It could also be that the offer was not interesting enough.

The Importance of Calls to Action

An effective call to action, or CTA, can have a resounding impact on revenue while also expanding customer reach.

The call to action is an important element on any web-page, acting as a signpost that lets the user know what to do next. Marketing and advertising companies in Dubai say that without a clear CTA, the user may not know the next steps to take and is likely to leave the site without doing anything.

Furthermore, a great call-to-action decrease the chances of moving the user down the sales funnel. It is also possible to have multiple CTAs on a page if there are multiple desired actions for the user to take.

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