How to Define Your Target Market

You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.

In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.

1. Understand the customer problems that you solve

The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.

2. Picture of your target customer

Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.

Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.

[read full article]

How to Build Customer Trust

Trust is undoubtedly the most valuable aspect in a relationship. A brand or company that is trusted will receive more visitors, build an audience faster, develop a brand and will become more profitable. But trust has to be earned.

The best SEO company in Dubai has provided a few simple but effective steps you can follow on building trust with your audience.

1.                   Consistently produce high- quality content that can help you gain your target audience’s trust.

Make sure to keep producing a steady stream of high-quality content. This will not only help you become searchable on the internet, but also help you build your brand’s credibility.

When the subject of content gets brought up, blog posts are commonly the first type of content that comes to mind. It is because regular blogging has shown a positive benefit to a digital marketing campaign in terms of overall traffic, search engine rankings, and growth of your audience. In addition to this, you can also do guest blogging for other websites with the same target audience.

2.                   Gather and create original research to get authority in your industry.

When talking about original research, it means that informative pieces with specific, quantifiable data should be available within the content. Digital marketing and advertising companies in Dubai say that these researches could be case studies, special reports, surveys, and questionnaires, etc.

Furthermore, you can also quote authoritative sources and share their thoughts with your audience, no matter what their industry is. But make sure to add your own insight on the issue, though. If there is one thing that a leader should always have, it is the perspective with an opinion to share.

The reason why this works so well is because you will end up making your audience feel more intelligent after reading your content, regardless of your industry. When you are a thought leader, people look to you to be able to teach them new things they can apply in their life, career or business.

[...read full article]

How to Drive Traffic to Your Website 2019

Without website traffic, there will be no customers, and without customers, there will be NO SALES.

As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they find you and not a competitor.

But it could be tough, right?

You publish something great but have no idea how to get people’s attention to it. Maybe you posted it on Facebook or Twitter and got a few clicks, but nothing significant. You email a few friends and tell them to take a look, but that can only go so far.

So, the question is, is there actually a method for getting consistent traffic to your website?  Thankfully, there are a tried and true methods that are usually offered by marketing and advertising companies in Dubai.

SEO (Search Engine Optimization)

Knowing and meeting your target audience’s needs can significantly increase your site’s traffic and your overall conversion rate. Obviously, there are thousands – or even millions – looking for your website, even if you do not know it. And it is your job to help them look for your site in an easier and more efficient manner. One of the best ways that you could help them is to optimize your website for search engines.

Therefore, if your website is highly ranked in search engines, especially Google, you will notice an increase in revenue because of the increase in clicks that you receive. Similarly, people nowadays have short attention spans and want to find the right website on the first page of the organic search results. That is why the sites that are ranked in the first page of Google searches receive higher traffic than those located in the other pages.

Now you might be wondering how to use SEO to get more traffic. SEO is the perfect channel to your search advertising and can help you generate more traffic and leads from search results pages. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO factors will have the biggest impact on your website traffic? This is where a good SEO company comes in. Search Engine Optimization is not something you learn overnight, most of the time, it is best to leave it to the experts. A good SEO agency in Dubai knows which of the Google ranking signals is best for your website to rank in order to increase traffic. 

[read full article...]

Effective Ways to use Facebook Lead Ads to your Advantage

In online business, it would be difficult to ignore Facebook Lead Ads. It is a type of Facebook advertising strategy created specially to target Facebook users and create a list of high-quality leads.

One of the best features of Facebook’s lead ads is that users do not have to leave Facebook when filling out the “instant form.” Not only that, but since Facebook has already some of the user’s data, the form can easily be pre-populated with relevant details. Thus, users are more likely to provide their contact details since the process is fast, stress-free, and convenient.

The main purpose of lead ads is to collect sign-ups for price estimates, business information, newsletters, and others.

So, the big question now is, “How can you take advantage of Facebook lead ads?”Here’s how.

1. Get more website subscribers

The more subscribers, the higher your traffic would be and with more traffic, more business opportunities. With lead ads, you can create a marketing campaign with a “Sign Up” button that collects email addresses of your customers.

2. Use the right questions

Depending on your market and the purpose of your campaign, you use Facebook’s pre-filled questions or customize them to fit your preference. Remember, to get the right answers, you need to ask the right questions.

3. Bribe to subscribe

Most people will not easily give you their contact information without getting something in return. This is where giving away premium content or products come in. A digital agency Dubai recommends giving free eBooks in exchange for their email address. Facebook lead ads allow you to showcase your freebies to a wide range of audience.

4. Use CRM integration

Customer Relationship Management (CRM) tools are very useful when it comes to handling leads and existing customers. Your marketing strategy does not stop in finding new leads. Facebook allows you to integrate a CRM partner to quickly download leads and follow up with them.

5. Determine your budget

When setting up your lead ads, you can use automatic bidding or manual bidding. Both methods show you how many leads you can reach with a specific amount of money.

At the onset, you would need to determine the size of the audience you want to reach. You must also calculate how much impression count you want to achieve. Other factors you need to consider is your cost per impression and cost per ad set. From there, you should get an idea how much money you would need to run your ad. If you’re having trouble with this, you might consider obtaining a dedicated Facebook ads manager.

Getting professional help

You can go through all the trouble of online marketing, testing which one works and which don’t, master Facebook lead ads, and ultimately consume too much time performing repetitive and mundane advertising tasks. Or you can simply hire professional digital marketer who are also skilled in creating effective Facebook lead ads.

Thankfully, you do not have to search far to find the best company who will do Facebook marketing for you. Here at Creativo, we have been helping a lot of business owners attract new clients through effective and exceptional online marketing strategies. Give us a call today!

How to Refresh Old Blog Post

It is true that regular blogging is important for any website. However, coming up with new and valuable topics to post about every day or even every week can be time-consuming and difficult.

In fact, 60% of marketers say that producing engaging content is their biggest challenge.

One way to simplify the process of consistent blog content creation is to republish old posts into new formats. This means that you do not need to re-invent the wheel! So rather than writing new content every day, make use of your old posts by updating, strengthening and re-purposing them.

Though the specific re-purposing techniques below still require some effort on your part, they are not nearly as time-consuming as researching and drafting new articles based on new topics.

In addition to saving you time, by cleaning up old blog posts on your website, you increase your organic traffic even more. You will have a greater chance of older blog posts ranking better than brand new posts (when using the same URL).

Here are some ways to repurpose your old blog content:

1. Update or expand old posts 

Technology moves pretty fast, with websites, services, and products disappearing as fast as new ones emerge to replace them. Revisiting your evergreen posts every year  will not only keep them on the cutting-edge, but will help to boost organic traffic. Here are some ways to update your old post according to one of the best digital marketing agency in Dubai:

• Fix incorrect or outdated information
• Add images/graphs/videos
• Refresh examples
• Include current statistics and facts
• Mention influencers
• Add a content upgrade
• Write a CTA
• Link to one or two other posts in your blog

2. Record a video version of your blog 

Video is quickly becoming one of the most popular online medium for consuming content. According to Google: 67% of millennials agree that they can find a video on YouTube about anything they want to learn.

...continue reading

How to Deal with Lack of Sale

Increasing sales is the primary goal of countless businesses, large and small alike. Yet, most business professionals do not know where to begin when it comes to marketing their product or services.

Fortunately, there are many ways to make more sales, especially online, many of which you can implement right away. Marketing and advertising companies in Dubai say that some of these tips focus on specific strategies you can implement, whereas others are more generalized.

1. Talk to Your Current Customers

Your current customers are one of your best resources for increased revenue. It is easier to upsell a client who is already familiar with your work and the quality of your product and services. It also helps that they already incorporated aspects of your services into their business.

If you have built a relationship with your clients, and they consider you a trusted partner, then they are likely willing to share current challenges they are facing. By listening, you can easily analyze how you can help them address these challenges by offering new or alternative products. This allows you to continue to be a good partner while also increasing your sales.

2. Use Social Media to Your Advantage

The best SEO company in Dubai will surely suggest using social media to promote your products or services. It is a great way to raise customer awareness and quite possibly get the phone to ring. Customer testimonials are perfect for posting to social media feeds and can spark interest in your offerings.

Moreover, do not just use social media as a tool to increase sales, but as an open line of communication. Use it to disseminate interesting industry information, re-tweet or re-post articles of particular significance or further illustrate how your business works. Social media is first and foremost social; SEO companies in Dubai reminds businesses to use it as a personal touch point to your audience.

3. Email Marketing

Email marketing is one of the most informal ways of digital marketing. That means it should be used only when a prospect is already comfortable with you.

After all, you do not usually meet someone for the first time in their home - you meet them in a more comfortable public place first (i.e. your website or on social media).

...continue reading

How to Do YouTube Marketing

YouTube Marketing | Video Marketing | YouTube Ads

Many artists have made their debut through the most popular video sharing and social media network available – YouTube. Why not? When it can get your products and services in front of as many people as possible, without breaking the bank.

Dubbed as the ‘second largest search engine’, YouTube can help you create a strong connection with your audience. It’s a great opportunity for every marketer.

Benefits of YouTube Advertising

Capturing attention. A creative YouTube video will certainly captivate an audience. It has an estimated 60 million unique visitors each month. Your message can reach millions of people that all have the potential of becoming prospective customers.

Social media access. YouTube videos provide easy access to other social media platforms, creating a massive viral effect. Viewers can embed videos and share their favorite videos with friends, co-workers and family.

Search engine rankings. Because Google owns YouTube, videos from the site are ranked high on Google’s search pages routinely.  When used together, it’s becomes an expansive and powerful social media marketing strategy.

Steps to YouTube Marketing Services

Think of YouTube as a social conversation between you, and those who want to hear what you have to say. Here are the steps to start YouTube marketing.

...continue reading