It is true that regular blogging is important for any website. However, coming up with new and valuable topics to post about every day or even every week can be time-consuming and difficult.
In fact, 60% of marketers say that producing engaging content is their biggest challenge.
One way to simplify the process of consistent blog content creation is to republish old posts into new formats. This means that you do not need to re-invent the wheel! So rather than writing new content every day, make use of your old posts by updating, strengthening and re-purposing them.
Though the specific re-purposing techniques below still require some effort on your part, they are not nearly as time-consuming as researching and drafting new articles based on new topics.
In addition to saving you time, by cleaning up old blog posts on your website, you increase your organic traffic even more. You will have a greater chance of older blog posts ranking better than brand new posts (when using the same URL).
Here are some ways to repurpose your old blog content:
1. Update or expand old posts
Technology moves pretty fast, with websites, services, and products disappearing as fast as new ones emerge to replace them. Revisiting your evergreen posts every year will not only keep them on the cutting-edge, but will help to boost organic traffic. Here are some ways to update your old post according to one of the best digital marketing agency in Dubai:
- Fix incorrect or outdated information
- Add images/graphs/videos
- Refresh examples
- Include current statistics and facts
- Mention influencers
- Add a content upgrade
- Write a CTA
- Link to one or two other posts in your blog
2. Record a video version of your blog
Video is quickly becoming one of the most popular online medium for consuming content. According to Google: 67% of millennials agree that they can find a video on YouTube about anything they want to learn.
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