Sunday, August 15, 2021

Why Website Development Is Important for Your Business

There is no doubt that Online is important for all types of businesses. While the benefits of having a website are obvious, some companies still don't invest in website design and development at all. According to research, a typical person spends an average of 6 hours online every day. This means that your target audiences are on the internet. 

 

The rise of the internet has revolutionized how we live and communicate. It moved most of us to live a digitally-driven lifestyle. This is now especially true as we live in a "new normal" because of the COVID19 pandemic where people are pushed more than ever to rely on the internet for entertainment, education, employment, and livelihood among others.

 

With everyone depending on the internet for their access to necessities and supplies like food, medicines, clothes, etc. digital agencies in UAE say that website development has become more crucial to any business success. 

 

Here are some more reasons why companies need to invest in web development services.

Communicate with your visitors effectively - engaging with your audience is important for generating more business. It is crucial to develop a website that enables you to get in touch with your customers and prospects in order to produce valuable content for the audience associated with the industry or business you're in.

 

Improve your connectivity - A website will facilitate expanding your reach and attracting more visitors to your business. Moreover, making your website responsive will help make it accessible to an extensive range of users spanning several devices, such as tablets or smartphones. This will increase both your site's exposure and organic traffic.


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Saturday, August 7, 2021

Top Benefits of Search Engine Marketing for your Business

 

1. Spreads Brand Awareness

Paid ads can help your brand stay ahead of your competition. Whether it is the headline or URL link, these types of ads can leave a lasting impression when it comes to customer’s impression of your brand.

 

2. Flexibility & Measurability

One of the most important advantages of search engine marketing is its ability of being successfully measured and evaluated. It offers a straightforward analysis of the impact of an ad campaign on its target audience, and the marketing focus can be modified according to the received responses.

 

3. Connect directly with your target audience and potential clients

Through SEM campaigns, businesses are able to directly address potential clients by using target keywords, geographic location, demographic criteria, even the exact time or days of the week when they are active online. A reputable Google Adwords agency in Dubai should be able to target the right audiences for your campaigns. 

 

4. Control on Monthly Spending

Monthly budgets can be closely analyzed and adjusted as necessary. You can choose how much money you wish to spend on these advertisements and how much you are willing to spend on a daily basis. Depending on your budget analysis, you can change the ad spending at any given time. This ensures that your money is not being wasted and optimized to its fullest potential as per your will.

 

5. Enables Remarketing

If some of your potential customers have engaged with your website but have not converted, they may need some more incentive. This push can be provided by showing ads specifically to these people. An SEM agency in Dubai says that this gives customers the chance to learn more about your brand and decide whether or not to buy your product or service. 

 

With enough understanding of how Search Engine Marketing will benefit your business, you will definitely want to include it in your digital marketing strategy.

 

Creativo is a results-driven marketing agency specializing in supporting and enhancing the marketing efforts of small to medium-sized businesses. With our efficient approach, we are able to develop a comprehensive online marketing strategy that is tailored to the needs of your business. Contact Creativo today to learn how we can help you. 


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Saturday, July 31, 2021

How does SEO work?

Search engines, like Google, have spiders. These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a search page on your site. Moreover, these spiders collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.

 

As a marketer, knowing how to get your brand, website, or company found by searchers is a vital skill, and understanding how SEO is evolving will keep you ahead of your competitors. While SEO frequently changes in small ways, its key principles do not. SEO focuses on three pillars which are being offered from various SEO packages in Dubai.

 

Technical Optimization: Technical SEO focuses on completing activities on your site designed to improve SEO but are not related to content. It refers to the website and server optimisations that help search engines crawl and index your site more effectively, which may result in improving your site’s organic rankings.

 

On-Page Optimization: On-Page SEO is the process of ensuring the content on your site is relevant and provides a great user experience. This includes targeting the right search terms within your content and using a content management system. A few of the most common examples of content management systems include WordPress, Joomla, Magento, Shopify, and more.

 

Off-Page Optimization: Off-Page SEO is the process of improving your site’s search engine rankings through activities outside of the site. This is mostly supported by backlinks, which help to build the site’s reputation.

With more than 200 ranking factors used by Google and other search engines in their algorithm, there are many things to consider and actions that can be taken to optimize a website. There are both on-page and off-page ranking factors that determine how well your site is optimized and how well it ranks.

 

You know how SEO works; now make it work for you!


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Sunday, July 18, 2021

Top considerations when choosing social media networks for your business


1. Consider your brand’s tone of voice

Spend some time considering your brand and what type of brand personality you represent. See where your brand personality fits best. 

For instance, if your brand focuses on a strong professional reputation in your industry and has a serious, helpful, and informative tone of voice, a platform like LinkedIn might be a good one to focus on. On the other hand, a brand that hopes to achieve a young, fun, snappy tone might take to Twitter, where pithy one-liners and retweeted GIFs are a standard method of communicating with an audience.

2. Define your goals

Various benefits come with using social media, but it’s important to have specific goals before moving forward. Defining your objectives will not only help you determine not only the social platform you choose but also the content you create, the audience you target, and more.

3. Identify your audience

Another important step in determining which social media platform is right for your business is identifying your audience. You want to be as specific as possible since it will make your decision easier. To start with this, you can write down the answers to the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

4. Find out which social media platforms your customers use

After identifying who your audience is and familiarizing yourself with their demographics, age range, and interest, it’s now time to find out which social media platform they are using. After getting this information, you can now match your products/services and your audience to each platform and see how they align.

 

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Sunday, July 11, 2021

Here are top tips for recovering SEO rankings after a website redesign

1. Redirects

One of the most important steps in redesigning your website is setting up proper redirects. Skipping this step is one of the most common causes of traffic loss.

Unless you keep all your URLs the same, redirects are necessary. They tell search engines like Google where the new version of each page is located. Without redirects, search engines and browsers will simply think the page is gone.

If you get professional website design services from a reputable agency, they should know how to do re-directions. 

2. Site copy

In some cases, website redesigns also involve entirely new copy. While this can be helpful if the content writer is aware of and incorporated the original target keywords, it can be extremely harmful if not.

If the content on your pages is no longer written in a way that includes the keywords they originally ranked for, your rankings will suffer for those keywords. Google’s algorithm is designed to provide its users with the information they’re looking for. This means that if your site no longer has that information, they won’t show it as a result.

3. Submit Your Sitemap

Your sitemap speaks directly to Google, directing it to crawl the pages on your website and evaluate its content. It serves as your website’s directory. It maps out all the information or pages as well as what content is on them and what the content is about. 

You can submit an XML sitemap to Google via their Google Search Console platform. If you don’t undergo this process when you launch your website’s newest design, you delay how long it takes for Google to crawl all your new content. 

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Saturday, July 3, 2021

How to use keywords for search engine optimization?


Keywords are the words/phrases that users type into search engines to find which websites match what they're looking for. Keywords should identify what a page is about and what terms or phrases people would commonly use when looking for the information on your page.

Generally, the more specific your keywords, the better your chances of ranking higher in search engine results because there will be less competition from other pages. Hence, it is highly important to conduct keyword research for your website. 

Below are some key points on how you can effectively optimize your website for keywords:

  • Include the keyword in the title tag
  • Use keywords in meta descriptions
  • Use keywords in headings and subheadings
  • Include the keyword in the URL
  • Mention your keyword throughout your page
  • Include long-tail keywords in your copy
  • Use keywords in directories and external listings


Saturday, June 19, 2021

It's Product Review Update

 As per Google, for those creating reviews, there are some additional useful questions to consider in product reviews. Writing reviews one has to consider the following:


  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what's provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users make a purchase decision?
  • Identify key decision-making factors for the product's category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

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Sunday, June 13, 2021

What is CTR?


Most UAE advertising agencies would agree that click-through rate (CTR) is an important metrics for search engine optimization and search engine marketing. It is the ratio of the number of clicks on a specific link or a call to action to the number of times people were exposed to the link. For instance, if 100 people see an online ad or an organic listing and 5 people click to learn more about the product/service, that ad or listing has a CTR of 5%.

Furthermore, CTR can be used to measure the success of pay-per-click (PPC) search results, Calls-to-action on landing pages, or hyperlinks in blog posts and email campaigns.  


CTR in SEO

 

Marketing companies in Dubai consider Click-through rate as an important SEO metric as there is some evidence that click-through rate is a search engine ranking factor. This means that if search engines consider CTR, they are using searcher habits to help determine a page’s quality and relevance.

 

CTR in SEM

 

Similar to search engine optimization, CTR is also an important metric in paid search. It tells you how many users are clicking on your ad, out of the total number of impressions for the terms that you’ve bid on. For a reputable Google ads agency in Dubai, click-through rates will also affect the bottom line. This means that higher click-through rates will bring more potential customers to your website and make your paid search campaign worth the money you’re investing.

 

On the other hand, low click-through rates may mean that you’re pouring money into a paid search campaign that simply isn’t paying off.


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Sunday, June 6, 2021

What Means Search Volume in SEO?

 


What does search volume mean in SEO?

The search volume is the number of search queries for a given search term in a search engine within a given timeframe. The search volume is estimated and can be subject to seasonal, regional, and thematic fluctuations.

 

A reputable marketing company in Dubai says that in digital marketing, the search volume, which is a measure of the amount of traffic your website, can help you determine the best priorities for search engine optimization and content optimization.

 

Why is monitoring search volume important?

Monitoring your target search terms’ search volume can provide you with important insights into certain keywords’ popularity and how it fluctuates throughout the year. Exact match data will give you insights on how many searches were run each month of the year. On the other hand, rolling average data will account for all of the volumes for all the searches throughout the year and find you the average. According to an SEO consultant in Dubai, this can help you work with highly seasonal keywords.


How to determine the search volume of a keyword

To determine the search volume of a particular search term on Google, there are tools you can use:

Google Trends gives you insights into users’ interest for a wide variety of keywords in a specific period of time, but the search can be restricted regionally. On the other hand, Google Keyword planner is much more accurate but can’t be used without a Google ads account. With the Keyword Planner, you can make much more detailed settings and search for keywords by region, time, or excluding a specific keyword.


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Tuesday, June 1, 2021

What Is a Custom Website Design?


A custom website design involves building a website from scratch using code. This means that there are no templates involved, no pre-packaged graphics, or anything of the sort. Unfortunately, lots of business owners falsely believe that fully customizable website templates count as custom web design. The fact is website templates only allow you to personalize web pages within predefined boundaries. On the other hand, custom web design will enable you to control every aspect of the design process.

It takes a significant skill set to create a fully customized website design. If your business doesn’t have an in-house web developer, you’ll likely reach out to a digital marketing agency in UAE to create a custom website for you.


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