One of the most important steps in redesigning your website is setting up proper redirects. Skipping this step is one of the most common causes of traffic loss.
Unless you keep all your URLs the same, redirects are necessary. They tell search engines like Google where the new version of each page is located. Without redirects, search engines and browsers will simply think the page is gone.
If you get professional website design services from a reputable agency, they should know how to do re-directions.
2. Site copy
In some cases, website redesigns also involve entirely new copy. While this can be helpful if the content writer is aware of and incorporated the original target keywords, it can be extremely harmful if not.
If the content on your pages is no longer written in a way that includes the keywords they originally ranked for, your rankings will suffer for those keywords. Google’s algorithm is designed to provide its users with the information they’re looking for. This means that if your site no longer has that information, they won’t show it as a result.
3. Submit Your Sitemap
Your sitemap speaks directly to Google, directing it to crawl the pages on your website and evaluate its content. It serves as your website’s directory. It maps out all the information or pages as well as what content is on them and what the content is about.
You can submit an XML sitemap to Google
via their Google Search Console platform. If you don’t undergo this process
when you launch your website’s newest design, you delay how long it takes for
Google to crawl all your new content.
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