Here are top tips for recovering SEO rankings after a website redesign

1. Redirects

One of the most important steps in redesigning your website is setting up proper redirects. Skipping this step is one of the most common causes of traffic loss.

Unless you keep all your URLs the same, redirects are necessary. They tell search engines like Google where the new version of each page is located. Without redirects, search engines and browsers will simply think the page is gone.

If you get professional website design services from a reputable agency, they should know how to do re-directions. 

2. Site copy

In some cases, website redesigns also involve entirely new copy. While this can be helpful if the content writer is aware of and incorporated the original target keywords, it can be extremely harmful if not.

If the content on your pages is no longer written in a way that includes the keywords they originally ranked for, your rankings will suffer for those keywords. Google’s algorithm is designed to provide its users with the information they’re looking for. This means that if your site no longer has that information, they won’t show it as a result.

3. Submit Your Sitemap

Your sitemap speaks directly to Google, directing it to crawl the pages on your website and evaluate its content. It serves as your website’s directory. It maps out all the information or pages as well as what content is on them and what the content is about. 

You can submit an XML sitemap to Google via their Google Search Console platform. If you don’t undergo this process when you launch your website’s newest design, you delay how long it takes for Google to crawl all your new content. 

...read full article 

Related Articles

• Big 'G' Algorithm Change May 2021
  
• Impact of Pay Per Click Advertising for Small Business
• Get Started with TikTok Advertising
• Digital Marketing Agency vs Freelancers: Who to Choose?
• Digital Marketing - where to start?

Tips for Effective Communication with Customers

It is true that communication is one of the foundations of a good business. It is crucial for a positive user experience and for a successful website that truly benefits its owners and visitors.  If you are unable to convince customers about your product or service, they will simply move ahead and look for other available options.

With thousands of other websites competing for their customer’s attention, being able to tell people what you do in a timely manner is essential for good business. The following are the 2 most effective ways in communicating with customers according to digital agencies in UAE.

Content Writing

Obviously, content writing is one of the most common forms of communication that takes place online. Regardless if the text is in the main body of the page or a headline, most website visitors rely on content to understand what the website can offer. Depending on the type of the website, text may be extremely critical to communication, as in the case of blogs.

Furthermore, the approach taken with content writing will always depend on the purpose of the website. For instance, sales copy on an e-commerce website will differ from content on an informational or corporate website. In order to ensure that you make content writing an effective tool for communication, it is recommended to work with a reputable internet marketing company.

Website Design

The design of your website can also be an effective way of communicating a message to visitors. While there are certain designs that are common in particular industries, there are also some designs that are not appropriate fit for a specific type of website. Your website design indicates to visitors something about your website and how it fits their needs.

For instance, a website that sells skateboards would likely feature a grunge style design. This is a style that most visitors in the target market would appreciate. In this case, your website design helps communicate to visitors that this is where they belong and that the website was created for them. In order to have the right design for your specific business needs, make sure to work with the best website designer in UAE.

...continue reading

Improve your business' online presence...

• Define your target market
• How can a website impact your business?
• Why search engine optimization is difficult?
• Empowering SME's tips 
• Landing pages vs. Internal pages