1. Consider your brand’s tone of voice
Spend some time considering your brand and what type of brand personality you represent. See where your brand personality fits best.
For instance, if your brand focuses on a strong professional reputation in your industry and has a serious, helpful, and informative tone of voice, a platform like LinkedIn might be a good one to focus on. On the other hand, a brand that hopes to achieve a young, fun, snappy tone might take to Twitter, where pithy one-liners and retweeted GIFs are a standard method of communicating with an audience.
2. Define your goals
Various benefits come with using social media, but it’s important to have specific goals before moving forward. Defining your objectives will not only help you determine not only the social platform you choose but also the content you create, the audience you target, and more.
3. Identify your audience
Another important step in determining which social media platform is right for your business is identifying your audience. You want to be as specific as possible since it will make your decision easier. To start with this, you can write down the answers to the following questions:
- Who is your typical customer?
- How old are they?
- Are they male or female?
- What is their income and education level?
- What are they interested in outside of your product and service?
4. Find out which social media platforms your customers use
After identifying who your audience is
and familiarizing yourself with their demographics, age range, and interest,
it’s now time to find out which social media platform they are using. After
getting this information, you can now match your products/services and your
audience to each platform and see how they align.
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