What is CTR?

Most UAE advertising agencies would agree that click-through rate (CTR) is an important metrics for search engine optimization and search engine marketing. It is the ratio of the number of clicks on a specific link or a call to action to the number of times people were exposed to the link. For instance, if 100 people see an online ad or an organic listing and 5 people click to learn more about the product/service, that ad or listing has a CTR of 5%.

Furthermore, CTR can be used to measure the success of pay-per-click (PPC) search results, Calls-to-action on landing pages, or hyperlinks in blog posts and email campaigns.  

CTR in SEO

 

Marketing companies in Dubai consider Click-through rate as an important SEO metric as there is some evidence that click-through rate is a search engine ranking factor. This means that if search engines consider CTR, they are using searcher habits to help determine a page’s quality and relevance.

 

CTR in SEM

 

Similar to search engine optimization, CTR is also an important metric in paid search. It tells you how many users are clicking on your ad, out of the total number of impressions for the terms that you’ve bid on. For a reputable Google ads agency in Dubai, click-through rates will also affect the bottom line. This means that higher click-through rates will bring more potential customers to your website and make your paid search campaign worth the money you’re investing.

 

On the other hand, low click-through rates may mean that you’re pouring money into a paid search campaign that simply isn’t paying off.

...read full article

Related Articles

• Big 'G' Algorithm Change May 2021
  
• Impact of Pay Per Click Advertising for Small Business
• Get Started with TikTok Advertising
• Digital Marketing Agency vs Freelancers: Who to Choose?
• Digital Marketing - where to start?

What Means Search Volume in SEO?

 

What does search volume mean in SEO?

The search volume is the number of search queries for a given search term in a search engine within a given timeframe. The search volume is estimated and can be subject to seasonal, regional, and thematic fluctuations.

 

A reputable marketing company in Dubai says that in digital marketing, the search volume, which is a measure of the amount of traffic your website, can help you determine the best priorities for search engine optimization and content optimization.

 

Why is monitoring search volume important?

Monitoring your target search terms’ search volume can provide you with important insights into certain keywords’ popularity and how it fluctuates throughout the year. Exact match data will give you insights on how many searches were run each month of the year. On the other hand, rolling average data will account for all of the volumes for all the searches throughout the year and find you the average. According to an SEO consultant in Dubai, this can help you work with highly seasonal keywords.

How to determine the search volume of a keyword

To determine the search volume of a particular search term on Google, there are tools you can use:

Google Trends gives you insights into users’ interest for a wide variety of keywords in a specific period of time, but the search can be restricted regionally. On the other hand, Google Keyword planner is much more accurate but can’t be used without a Google ads account. With the Keyword Planner, you can make much more detailed settings and search for keywords by region, time, or excluding a specific keyword.

...read full article

Related Articles

• Big 'G' Algorithm Change May 2021
  
• Impact of Pay Per Click Advertising for Small Business
• Get Started with TikTok Advertising
• Digital Marketing Agency vs Freelancers: Who to Choose?
• Digital Marketing - where to start?

Graphic designer vs. web designer

 What Does a Graphic Designer Do?

Graphic design is the process of visual communication and problem-solving using one or more typography, photography, and illustration. Therefore, graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. In most cases, graphic designers do not code websites. 

 

Graphic designers in Dubai are experts at all things visual. They use tools like Adobe Photoshop and Illustrator to craft images for the web or print.

 

They can also create the design for a website or app but may require the skills of a web designer or another kind of developer to make it come to life.

 

What Does a Web Designer Do?

 

Web designers are the architects who work behind the scenes to make websites function. They often code websites in HTML, CSS, and JavaScript.

 

In addition to this, they also are masters of usability, able to make a website just as legible and load just as quickly for a smartphone visitor as someone on their desktop computer.

 

While some web designers can also design graphics, and most can create a layout or a wireframe for a website. Generally, they rely on graphic designers to create the visuals.

 

What kind of designer do I need?

 

What kind of designer you need depends on your project. In some cases, you can get the job done entirely with just a graphic designer or a web designer. While in other cases, you will need both types of designers to bring their skills together to make your project come to life.

...read full article

Related Articles

• Big 'G' Algorithm Change May 2021
• Impact of Pay Per Click Advertising for Small Business
• Get Started with TikTok Advertising
• Digital Marketing Agency vs Freelancers: Who to Choose?
• Digital Marketing - where to start?