Most UAE advertising agencies would agree that click-through rate (CTR) is an important metrics for search engine optimization and search engine marketing. It is the ratio of the number of clicks on a specific link or a call to action to the number of times people were exposed to the link. For instance, if 100 people see an online ad or an organic listing and 5 people click to learn more about the product/service, that ad or listing has a CTR of 5%.
Furthermore,
CTR can be used to measure the success of pay-per-click (PPC) search results,
Calls-to-action on landing pages, or hyperlinks in blog posts and email
campaigns.
CTR in SEO
Marketing companies in Dubai consider Click-through
rate as an important SEO metric as there is some evidence that click-through
rate is a search engine ranking factor. This means that if search engines
consider CTR, they are using searcher habits to help determine a page’s quality
and relevance.
CTR in SEM
Similar
to search engine optimization, CTR is also an important metric in paid search.
It tells you how many users are clicking on your ad, out of the total number of
impressions for the terms that you’ve bid on. For a reputable Google ads agency in Dubai,
click-through rates will also affect the bottom line. This means that higher
click-through rates will bring more potential customers to your website and
make your paid search campaign worth the money you’re investing.
On
the other hand, low click-through rates may mean that you’re pouring money into
a paid search campaign that simply isn’t paying off.
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