Saturday, January 23, 2021

How do you get started with Digital Marketing?

 Without a doubt, digital marketing is really wide. If you know nothing about it, it is easy to get lost in the noise, waste all your efforts, and have little results to show for.

On the other hand, if you do digital marketing the right way and choose the right internet marketing company to work with, you can increase your customer base, grow your digital presence, and even thrive as a business. 

Getting started with digital marketing is not as easy as nothing in digital marketing stays the same for very long. Algorithms often change; competitors join the industry, or the market demand shifts due to technological advances. The best way to start digital marketing is to start wherever you can. Some instances can be:

  • Are you and your team brainstorming a business idea but don’t have an excellent background in the basic principles of digital marketing? Then start by learning the basics of marketing.
  • Do you have valuable content that you would like to share with your target customers and fans of your business? Then start by building an email marketing list.
  • Do you want your business to rank high in relevant search terms on search results pages? Then you should look to improving your site’s SEO by starting a blog.
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Location: Dubai - United Arab Emirates

Sunday, January 17, 2021

Seo Benefits From Using Images In Your Content

 

  1. As mentioned above, images make your content more interesting. This means visitors are more likely to read your content. In fact, blog pages with images get 94% more views than content without.
  2. Based on Buffer’s research, readers are more likely to share a page with image/s on social media, and the shared post has more chances of getting more social media attention than plain text posts. 
  3. Aside from user engagement, images also help writers to explain a concept or make a point stronger.
  4. Images are another easy way to enforce your SEO by giving search engines the right signals about your content through images.
  5. Your images can rank higher in Google Image Search and get more traffic to your website.

How to Image Optimization for SEO?

  1. Use page-relevant and unique images -     Users are far more likely to react/engage with an image before they begin reading your content. It is human nature to focus our attention on images. Therefore, having an appealing image that connects with your topic can encourage users to share your content and will certainly leave an impression. So, make sure to take the time to source out images that illustrate the subject of your content. 
  2. Use the highest quality format possible - Search engines, especially Google, prefer high-resolution images. Web pages with poor quality images can appear distorted on a tablet or mobile screen. 
  3. Customize the image filename - This is one of the easiest yet one of the most effective image optimizations. Before adding an image to any web page, make sure to customize its filename. Change it to something relevant to the page and include one of your target keywords for the particular page. Most visitors will never see the filename, but it gives you a way to provide the search engines a little more information about what’s on the page and the best keywords to associate with it.
  4. Use alt tags - This is another part of the webpage that most visitors won’t see, but search engine crawlers do. You can provide alt text for every image you add on every web page that will show up in place of your image if a browser has trouble loading it. Alt tags are another effective way of signaling search engines on what the page is about.
  5. Reduce your image file size - Google is pretty big on mobile, going as far as implementing a mobile-first index. This means you need to highly consider mobile view with your images. By reducing your image files’ size, you can increase page speed, which is crucial for mobile viewing.

Images are important from an SEO perspective and vital for making your content more interesting and readable. If you’re struggling to get your content noticed, get in touch with Creativo and talk to one of their SEO consultants  to help you strategize your online marketing. 

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Saturday, January 9, 2021

Top 5 Reasons Why It Is Important To Post A Blog Regularly

 


1. Blogging keeps your audience updated about your business

Beyond your website, a blog is an effective platform to keep your audience updated with your business's latest happenings. Think of it as your direct communication channel. It's a place to discuss your products and services, share timely content, and comment on relevant industry trends in a way that lets your brand stand out.

2. Blogging boost Search Engine Optimization

Search engines always aim to provide fresh, valuable content to online searchers. Online marketing agencies say that blogs are one of the most effective ways to provide fresh content regularly. By blogging consistently, you give Google, and other search engines new content to index. You create opportunities to use those all-important keywords to increase your visibility on search engine results pages.

3. Blogging helps improve internal linking

Unlike inbound linking, internal linking is a digital marketing strategy that is completely within your control. This means there's no reason not to use them within your blog posts. Internal linking helps visitors with site navigation, pointing them to the most important pages on your website.

In addition, linking internally to other blog posts and other pages on your site can also improve SEO success. The more relevant links you incorporate, the more likely you'll rank better, leading to more traffic and potential leads.

4. Blogging generates Leads

You can utilize blogs to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touchpoints with your target audience. Not only will they regularly see your blog posts, but you can now also use these leads for email marketing opportunities to promote your business, send special promotions, and more.
The more often you can connect with a new subscriber, the higher the chance of converting them into customers. 

5. Blogging helps the brand becoming an authority

Your blog content should be able to answer potential customers' common questions and discuss industry trends. Suppose potential customers view your blog as one that can provide helpful information about relevant topics. In that case, they see you as an authority in your industry, and they may be more likely to do business with you than with your competitors. 


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Saturday, January 2, 2021

Why Is SEO Important During A Pandemic Like Covid-19?


Any business needs to include Search Engine Optimization in its overall business strategy to keep the best information in front of consumers. COVID-19 has made the need for clear communication more important than ever to keep partners and customers' trust.

In addition to this, SEO also ensures that your website is as visible and available as possible when searched. This has always been important, but it is especially vital now since its availability and services have changed. During and after COVID-19, accurate information about your business should be found on your website, first and foremost. Your site is the most visible entryway to your brand and the digital place where you own all the information. To make sure your customers or potential customers are getting the best information possible, you have to make sure your website is found and easy to navigate. The best way to do that is to consider engaging with an SEO specialist preferably a company engaging in SEO with a proven track record.


The Future of SEO After Covid-19

SEO has proven to be one of the best marketing assets during these challenging times. Since most offline marketing strategies produce minimal results, SEO could be the solution to your problems, establishing an online presence that can stand the test of time.

However, while SEO is getting the spotlight it deserves, what does the future have in store for SEO after COVID-19 is no longer a threat? 

  • The Rise of E-Commerce: As the COVID-19 pandemic reshapes the world, more consumers have begun shopping online in more significant numbers and frequency. The pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. If the e-commerce market was already on the rise, the COVID-19 pandemic has accelerated this trend.
  • Improved Social Media Marketing Benefits: Due to preventive measures that urge the public to stay at home, online marketing companies say that more people have been using social media. Hence, the number of active social media users has significantly increased, giving marketers brilliant options to leverage their businesses on social media platforms like Facebook, Instagram and LinkedIn.

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Saturday, December 19, 2020

Top Signs That You May Need A New Website Design And Development

 1. Important numbers are slowly declining across the board


When it comes to website traffic, keyword rankings and conversions of a particular website, there are times that things generally move quite slowly. You will not see the big picture of where the website is failing by comparing the numbers month by month.


However, if you are seeing things generally trending down over 6 or more after being successful for a significant amount of time, it might be a sign that your website is simply outdated.

 

2. Your brand, products, or services have changed

This may seem obvious, but your website needs to reflect that your brand, products or services have changed. Remember, people visit your website to learn about your business and see what services you provide, the products you sell, etc.


If it's outdated, you're going to lose potential sales conversions. A website redesign from a reputable web development company will ensure that any new products or services are available and visible. If you've undergone a rebranding, it will reflect that, too.

 

3. Your site takes a long time to load

One of the biggest signs you need a new website is when your site loads slowly. With huge competition and more information available online, people don't have the time and patience to wait for slow pages to load. 


In line with this, Google uses page load speed as a critical factor on how they rank pages! So, if your site loads slow, you're going to rank lower in search engine result pages (SERPs).


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Saturday, December 12, 2020

Does Instagram have a place in your online marketing strategy?

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

 

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.

What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.
Below are some of the many benefits of Instagram marketing:

 


1.      It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

 

2.      Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

 

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

·         Core audiences:               Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

·         Custom audiences:          With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

·         Lookalike audience:       There is also the option of targeting people who look like your

existing customers.







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Saturday, December 5, 2020

How fast should my website be?

 Ideally, a website should load within 3 seconds. In fact, a research by Google shows that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Therefore, if you want to keep people on your site, your website should not take longer than three seconds. In addition to this, research also shows that people would not return to websites that took longer than 4 seconds to load and formed a "negative perception" of a business and tell their family and friends about their experiences.

How to improve website loading speed?


Your website loads in pieces, and the load time depends on different factors such as pages, users, browsers, devices, internet speed, etc. While some of these factors are out of your control, like a user's internet speed, there are still some strategies where you can optimize your site to ensure that your pages load faster, so users have a positive experience.

  1. Minimize HTTP requests - HTTP (Hypertext Transfer Protocol) requests are counted whenever a browser fetches a file, page, or image from a web server. These requests tend to take up about 80% of a webpage's load time. This means that the more HTTP is requested, the longer it takes for the page to load and retrieve them all, increasing your web page's load time. You can decrease HTTP requests by doing the following:
    1. Combining CSS/JS files
    2. Use queries to only load what's needed
    3. Reduce the number of images you use
  1. Browser caching - Browser caching is one of the best website loading time optimizations. It allows assets on your website to be downloaded to your hard drive once into a cache or a temporary storage space. These files are stored locally on the website's system, allowing subsequent page loads to increase in speed.
  2. Optimize images on your site - When designing a website, it is always great to include visuals to keep it appealing and engaging. However, the downside of this is that too many images can slow down your site's speed. To prevent these images from negatively impacting your page load time, you can optimize and reduce the image size.
  3. Use a CDN (Content Delivery Network) - Beyond the server that hosts your site, a reputable online advertising agency says that you can also use other networks of servers to decrease load times for your visitors.

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