Saturday, June 19, 2021

It's Product Review Update

 As per Google, for those creating reviews, there are some additional useful questions to consider in product reviews. Writing reviews one has to consider the following:


  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what's provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users make a purchase decision?
  • Identify key decision-making factors for the product's category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

Related Articles


Sunday, June 13, 2021

What is CTR?


Most UAE advertising agencies would agree that click-through rate (CTR) is an important metrics for search engine optimization and search engine marketing. It is the ratio of the number of clicks on a specific link or a call to action to the number of times people were exposed to the link. For instance, if 100 people see an online ad or an organic listing and 5 people click to learn more about the product/service, that ad or listing has a CTR of 5%.

Furthermore, CTR can be used to measure the success of pay-per-click (PPC) search results, Calls-to-action on landing pages, or hyperlinks in blog posts and email campaigns.  


CTR in SEO

 

Marketing companies in Dubai consider Click-through rate as an important SEO metric as there is some evidence that click-through rate is a search engine ranking factor. This means that if search engines consider CTR, they are using searcher habits to help determine a page’s quality and relevance.

 

CTR in SEM

 

Similar to search engine optimization, CTR is also an important metric in paid search. It tells you how many users are clicking on your ad, out of the total number of impressions for the terms that you’ve bid on. For a reputable Google ads agency in Dubai, click-through rates will also affect the bottom line. This means that higher click-through rates will bring more potential customers to your website and make your paid search campaign worth the money you’re investing.

 

On the other hand, low click-through rates may mean that you’re pouring money into a paid search campaign that simply isn’t paying off.


...read full article


Related Articles


Sunday, June 6, 2021

What Means Search Volume in SEO?

 


What does search volume mean in SEO?

The search volume is the number of search queries for a given search term in a search engine within a given timeframe. The search volume is estimated and can be subject to seasonal, regional, and thematic fluctuations.

 

A reputable marketing company in Dubai says that in digital marketing, the search volume, which is a measure of the amount of traffic your website, can help you determine the best priorities for search engine optimization and content optimization.

 

Why is monitoring search volume important?

Monitoring your target search terms’ search volume can provide you with important insights into certain keywords’ popularity and how it fluctuates throughout the year. Exact match data will give you insights on how many searches were run each month of the year. On the other hand, rolling average data will account for all of the volumes for all the searches throughout the year and find you the average. According to an SEO consultant in Dubai, this can help you work with highly seasonal keywords.


How to determine the search volume of a keyword

To determine the search volume of a particular search term on Google, there are tools you can use:

Google Trends gives you insights into users’ interest for a wide variety of keywords in a specific period of time, but the search can be restricted regionally. On the other hand, Google Keyword planner is much more accurate but can’t be used without a Google ads account. With the Keyword Planner, you can make much more detailed settings and search for keywords by region, time, or excluding a specific keyword.


...read full article


Related Articles


Tuesday, June 1, 2021

What Is a Custom Website Design?


A custom website design involves building a website from scratch using code. This means that there are no templates involved, no pre-packaged graphics, or anything of the sort. Unfortunately, lots of business owners falsely believe that fully customizable website templates count as custom web design. The fact is website templates only allow you to personalize web pages within predefined boundaries. On the other hand, custom web design will enable you to control every aspect of the design process.

It takes a significant skill set to create a fully customized website design. If your business doesn’t have an in-house web developer, you’ll likely reach out to a digital marketing agency in UAE to create a custom website for you.


...read full article


Related Articles

Sunday, May 16, 2021

Graphic designer vs. web designer

 What Does a Graphic Designer Do?

Graphic design is the process of visual communication and problem-solving using one or more typography, photography, and illustration. Therefore, graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. In most cases, graphic designers do not code websites. 

 

Graphic designers in Dubai are experts at all things visual. They use tools like Adobe Photoshop and Illustrator to craft images for the web or print.

 

They can also create the design for a website or app but may require the skills of a web designer or another kind of developer to make it come to life.

 

What Does a Web Designer Do?

 

Web designers are the architects who work behind the scenes to make websites function. They often code websites in HTML, CSS, and JavaScript.

 

In addition to this, they also are masters of usability, able to make a website just as legible and load just as quickly for a smartphone visitor as someone on their desktop computer.

 

While some web designers can also design graphics, and most can create a layout or a wireframe for a website. Generally, they rely on graphic designers to create the visuals.

 

What kind of designer do I need?

 

What kind of designer you need depends on your project. In some cases, you can get the job done entirely with just a graphic designer or a web designer. While in other cases, you will need both types of designers to bring their skills together to make your project come to life.


...read full article




Related Articles

Sunday, May 9, 2021

How to boost the sale on my E-commerce website?


1. Utilize Multiple Communication Channels

Trying to reach your customers solely through your website is not enough. If you want to boost your online sales, you need to be in as many places as possible. That gives you a much better chance of being found and discovered by new customers. 

 

One of the best ways to market eCommerce websites is through social media. To start with, choose a few social media channels that suit your brand and start posting content there as well. Remember to keep your content casual and make sure you are not just pushing your products and services. It is suggested to mix in posts that are entertaining and engaging as well. 

 

2. Create a Good Shopping Experience

 

Increasing your e-commerce sales is not only about getting customers to your website. You also need to make sure you can generate conversions once they get there. To do this, you must provide your customers with a seamless shopping experience.

 

So, make sure you have a good navigation system in place. Your customers should be able to find what they are looking for quickly. To make things even easier, include a search feature to type in the products they want.

 

3. Add Video demonstrations of Products

 

One of the best ways to increase e-commerce sales is by adding video to the product page in today's digital world. Both pictures and videos are people's favorites nowadays. Instead of having long and often boring product descriptions, customers tend to choose websites where they can watch a short video about a product and decide based upon what they watched. Hence, it is worth adding this strategy to your e-commerce marketing plan.


...read full article



Sunday, May 2, 2021

Why You Should Use Emojis in Your SEO Strategy


1. It makes your search listing stand out

When people make a purchase online, it is a 90% visual decision-making process. This means that if you use emojis in your meta and title tag data, your listing gets the added benefit of standing out from the crowd. While looking at search results, user's eyes are more likely to be drawn to the emoji since it is the only graphic in the text-based results. 

 

2. Increased click-through rate

 

As mentioned above, having emojis to your meta title and description can make your listing stand out. Hence, emojis can increase the CTR to your website. Google prioritizes the user experience highly, so incorporating emojis into your SEO strategy in the right way could help to improve your rankings.

 

3. Strengthen your brand identity

On top of the best SEO strategies, emojis can help enhance your brand identity through a fresh, relevant format. Utilizing this new language is helpful for brands when they want to engage an online audience. This digital messaging's simple style helps businesses speak directly to their target audience, who matters most to their business, and positioning the brand to reach a broader market.


...read full article