1. It makes your search listing stand out
When people make a purchase online, it is a 90% visual
decision-making process. This means that if you use emojis in your meta and
title tag data, your listing gets the added benefit of standing out from the
crowd. While looking at search results, user's eyes are more likely to be drawn
to the emoji since it is the only graphic in the text-based results.
2. Increased click-through rate
As mentioned above, having emojis to your meta title and
description can make your listing stand out. Hence, emojis can increase the CTR
to your website. Google prioritizes the user experience highly, so
incorporating emojis into your SEO strategy in the right way could help to
improve your rankings.
3. Strengthen your brand identity
On top of the best SEO strategies,
emojis can help enhance your brand identity through a fresh, relevant format.
Utilizing this new language is helpful for brands when they want to engage an
online audience. This digital messaging's simple style helps businesses speak
directly to their target audience, who matters most to their business, and
positioning the brand to reach a broader market.
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