Internet Marketing Services

Sunday, April 5, 2020

Steps to creating an SEO-Friendly FAQ page

A website’s FAQ page has two major functions: it is a sales tool and it provides valuable content for SEO. If your frequently asked question page is doing just one or none of these, it is now time work on this oft-neglected part of your site. Below are some tips on how to create an SEO-friendly FAQ.

Check analytics regularly

After creating your FAQ page, make sure to regularly check your website’s analytics to see if the page gets traffic and ranks for keyword phrases relevant to your business.

Based on the data you’ll see in Analytics, start asking questions such as: Were users browsing or are they scrolling through your FAQ page? How long are they going to stay? Upon looking at the FAQ page, where do they go? What are the directions they take? By finding out these useful and actionable insights, you can make some changes to improve your FAQ page.

Identify and Incorporate Best Performing Keywords

As part of creating an SEO-friendly FAQ page, you will need to identify what keywords your website is currently ranking for. That way, you are able to optimize your FAQ page by including these keywords. When incorporating these keywords, think of all opportunities in which you can naturally add them to the content of the page. SEO agencies in Dubai say that it is a good SEO practice to add them to the page’s URL and content headers as well as the main body text.

Implement Structured Data

Adding structured data to your FAQ page is a great chance to make your SERP more visually appealing, get a higher click-through rate and bring you step ahead of your competitors. By implementing this structured data, you can make your content eligible to show questions and answers directly on Google Search. Remember that FAQ can be used to provide official questions and answers for single pages.

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Saturday, March 14, 2020

SEO Basics: On-page

Every SEO strategy is focused on ranking as high as possible in search engines results pages. In order to do this, it is important to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. Aside from local search engine optimization, on-page SEO is one of the most important elements of any SEO strategy. Below are some highly helpful tips on SEO best practices for on-page optimization.

Construct a Keyword-Rich Title

Every page on your website should have its own unique title. Don’t get your page title confused with your blog post headline; those are two different things. Your headline is what appears at the top of your post, whereas your title is an attribute that affects your search engine ranking. Therefore, it is important to include some target keywords on each page title.

Write an Enticing Description

Your page’s description is the other half of your SERPs meta tag. This is a snippet of text that appears below the title tag in the SERP. The description tag is a great place to include your keywords and increase your click-through rates.

Header Tags

One of the most important on-page SEO services is the inclusion of header tags. Header tags are not just for making different font sizes. They are being implemented to differentiate the various sections of a web page, and they help search engines analyze what your page is about. These tags are not visible in the user’s end, but they are being shown behind-the-scenes for search engines. A big on-page SEO best practice is to include a page’s relevant keyword in the H1 tag.

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Sunday, March 8, 2020

Google: 2020 January Core Update

When talking about core updates, Google has a long history of them. In 2019, Google has transitioned from individual names to a simple “Core Update” naming system. While Google implements hundreds of small algorithm changes every year, the core updates are the ones that affect the organic rankings of many websites in different industries.

It did not take long for Google to release its first confirmed 2020 Google update. As announced on January 13th, Google has rolled out what it has called the January 2020 Core Update. The significance of this algorithm update increases as Google has confirmed that the new update is a broad core algorithm change. The search engine giant has been testing new designs for the Search/SERPs and is finally taking it live to all users worldwide.

As the days go by, the update's impact was decreased with lower and lower volatility being reflected by the index on desktop. However, mobile showed a slightly different pattern with the third day of the update's roll-out showing an increase in rank volatility.

What exact changes do site owners need to make?

The latest Google update is less of a technical algorithm change. Unfortunately, Google is not giving a lot of details on the exact changes, but like all rollouts of broad core updates, the E-A-T (Expertise, Authority, Trustworthiness) method is the clearest direction on how to recover from any lost traffic.

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Saturday, February 29, 2020

Search Engine Optimization: Understanding search intent

What is search intent?
Sometimes referred to as keyword intent, search intent is the underlying reason behind every search query. It represents the objective that the searcher is trying to accomplish. For instance, someone might want to learn, find, or buy something. Search intent analysis is important to the success of any SEO, PPC, and content marketing efforts. By coordinating your content to user search intent, you make your content relevant to your audience, boost brand awareness, increase the share of voice and drive conversions and retention.

3 Types of search intent:

Navigational intent - A navigational search query is commonly used when people want to go straight to a specific site or page.

The strategy to optimize content for navigational intent is to ensure you have dedicated landing pages for your brand, products, services, and other offerings, as well as your homepage. In addition to this, digital marketing agencies in UAE suggest adding your product or brand names in strategic positions like the page title, subheadings, and meta descriptions.

Informational intent - Informational type of search queries are used when people want to know the answer to something. These queries are usually question-based.

This type of search intent usually involves questions such as “How to” and “What is”. Therefore, the key to optimizing your content is to use the question in the most strategic positions of your content like headings, subheadings, title, and description.

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Saturday, February 15, 2020

Is Google AdWords worth it?

PPC is a type of online advertising, where the advertiser will only pay if someone clicks on an advertisement going to your website. Basically, it is a way of paying for visits to your site, rather than gaining them organically. There are various PPC platforms available and Google Ads is one of them.

For businesses who will be running their PPC campaigns for the first time, you need to accept that your first few campaigns might lose money. Most of the time, what separates the success stories from everyone else, is the level of perseverance involved. If you are not willing to experiment and optimize your campaigns until they yield results, PPC is likely not a good idea.

There are lots of businesses that owe their success to online advertising in Dubai. However, in spite of the many success stories, there are still some businesses that might be wondering if PPC is worth their time and money. Let’s briefly discuss three essential reasons why PPC advertisement is worth the money.

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1. You Have to Pay to Play – Most people probably know that Google is the top search engine and ranking on its first page is valuable to every business. However, ranking organically means you are placed below three or four ads. In some cases, this top organic placement requires online users to scroll beyond the fold to see your website. So, if you really want to rank in the top position, PPC is definitely worth a try.

2. Target The Perfect Audience – Detailed targeting of your audience is possible now more than ever. A reputable internet marketing company says that most PPC platforms, especially Google, is constantly adding new targeting options to guide advertisers in finding their ideal customers. These methods and options have their own unique way of placing ads in front of potential customers during a valuable time in the purchasing funnel.

Audience detailed targeting is one of the most valuable features of PPC. This feature can be used to create highly-focused ads and overall online experiences for your target audience.

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Saturday, February 8, 2020

What is Natural Language Processing (NLP)?

Natural Language Processing or NLP refers to the ability of a computer or machine to accept, analyze and generate human language. Natural language processing can be highly beneficial in making the flow of communication easier through devices and search engines. It is simply a process that focuses on the engagement between human language and computers. As simple as it may sound, there are many complexities associated with it, especially if you are planning on implementing it as an advanced SEO strategy.

Every time a user in Google, they are usually asking a question. It is in Google’s best interest to deliver relevant content, answering to specific search queries. This means that SEO experts should know how to optimize website content, based on the needs of customers and how Google interprets content on the web.

How to Improve SEO Copywriting through NLP?

To sum it all up, Natural Language Processing is all about straightforward content, one that is easily understood by both people and machines. Creating a content optimization strategy also calls for thinking of its technical counterpart. Relating to how systems work and then integrating this to your content is one of the ways that can help you achieve success with your strategy. The following are some tips on content optimization through the use of NLP...

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Saturday, February 1, 2020

Guide to SERP (Search Engine Result Page) Features

Over the years, search engines, especially Google has been adding more and more information to the search results aside from the paid and organic results, in order to enhance the search experience.

What are SERP Features?

SERP features are the information that displays in the search results that go beyond organic listings. Since these features stand out on the page, they grab the attention of users more than standard organic listings. Therefore, it is recommended to include SERP feature optimization in your overall digital marketing strategy.

While there are different SERP features, here are three of the most useful features for websites:

SITELINKS

Sitelinks are links to individual web pages within your site that appear underneath the organic result. These links stand out on the page, resulting in an increase in click-through rates (CTR) than standard listings. They also help users find what they are looking for faster.

LOCAL PACKS

A Local pack is a SERP feature wherein Google will display local businesses related to the user’s query. They are typically shown as 3 top results that will open up more local results and map locations when you click “More places”. Local packs are more frequent with mobile queries, especially voice-searches as they are becoming more popular with the rise of mobile search as one of the fastest-growing SEO trends.

FEATURED SNIPPETS

Most of the time, Google displays a featured snippet at the top of the search page in response to actionable queries made by users. Featured snippets provide users with concise direct answers to the user’s queries without having to click through to a specific result. This snippet displays in large fonts in a box raised above the page, giving it great visibility and a high CTR.

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