Internet Marketing Services : July 2020

Sunday, July 19, 2020

What do you do in your marketing in an economic downturn?

During an economic downturn, business profitability is sure to suffer, and it is extra tricky for businesses to survive post-crisis. A lot of companies will have to close or find alternate ways to operate in such a situation.

Despite the trying times, what can a company do amid these challenges? During situations such as these, it's the best time for companies to improve their online marketing strategies.

How Can Internet Marketing Save Your Business During an Economic Crisis?

Greater Online Visibility

When facing an economic downturn, more people will be at home because of the rising unemployment rate. More people will be left with no choice but to go online to look for some sources of information and forms of entertainment. To be relevant in your industry, you must be visible online to attract this new category of consumers. That way, your business will be more visible online, and you can cater to these potential customers.

Promotes Long Term traffic

Experts in online marketing Dubai consider SEO as a long-term investment. It is true that the process of optimizing a site, both on-page and off-page takes time. However, once your website benefits from these optimizations and gains the top spot in the Search Engine Results Pages, rest assured that SEO will drive long-term traffic to your site. This means that you'll have more opportunities for your business, from customer engagement and lead generation to sales conversion.

Improve your business' online presence...

Sunday, July 12, 2020

How Does Website Security Affect Your SEO?

When it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP.

Security is one of the significant ranking signals that cannot be overlooked. When talking about SEO, people often think about keywords, backlinks, site structure, and sitemaps. However, security is now a more prominent ranking factor than ever.

Google, the search engine giant, is keen on promoting secure, encrypted connections by websites, intending to make the Internet safer. In 2014, Google announced that HTTPS would become a ranking factor. This means that whether or not your site uses HTTPS could affect its position in the search engine results page.

What is HTTPS?

HTTPS stands for “hypertext transfer protocol secure”, and it’s the improved and more secure version of HTTP. Internet users will see a little padlock icon in the browser’s address bar when visiting an HTTPS-encrypted website.

The HTTPS encryption allows internet users to exchange data within the website’s server without exposing it to other third parties such as the internet provider or the network admin. This is especially important for sites that require login information for banking, messaging, etc.

How does HTTPS affect SEO?

Companies that focus on online marketing Dubai believe that HTTPS encryption positively affects a site’s SEO ranking in the long run. Migrating a website from HTTP to HTTPS is considered a change of URL by Google, so it may cause some downturn in the initial rankings. This should be a short-term fluctuation and will eventually settle down. As HTTPS is a ranking signal, it is expected to have an overall positive effect on rankings, not to mention the other benefits which come from increased user trust. In line with this, it is vital to track a site’s ranking and traffic data before and after a website migration and ensure that Google tools such as Google Search Console and Google Analytics are updated. That is where a professional SEO Dubai team may be able to help.

Improve your business' online presence...

Sunday, July 5, 2020

Discover Why Your Facebook Ads Campaigns are Failing

For the past few years, Facebook has become one of the most powerful advertising platforms. With almost 2 billion users worldwide, it represents a huge opportunity for businesses, small to large, to use the platform. If done correctly, Facebook advertisements usually generate a great return on investment and conversions. However, if you are new to Facebook advertising, things may not turn out as expected or intended. Here are some reasons why some Facebook ads campaigns fail.

Not defining the correct campaign objective

Any type of marketing effort must have an objective in order to be able to measure success. On Facebook, there are many objectives to choose from. Make sure to think carefully about what you want potential customers to do with your ad. If you want them to go to your website, choose the “Traffic Objective” if you want them to watch your video, choose “Video Views”. This may sound like a no-brainer, but it is surprising how often objectives are being neglected and business owners are left wondering why they aren't seeing the return they had hoped for. Below are the different types of campaign objectives on Facebook:

● Brand awareness

● local awareness

● Reach

● Website traffic

● Engagement

● App installs

● Video views

● Lead Generation

● Conversions

● Product Catalogue Sales

● Store Visits

Faulty campaign targeting

The targeting options within Facebook’s advertising platform are pretty impressive. Everything a user does within the Facebook ecosystem, or even on most websites, is tracked by the platform and that is where targeting in ads comes in.

If your Facebook ad campaign fails, it will be valuable to take a look at your targeting. Did you target the right audience, or did you go too broad or too narrow? Do some analysis and try to think of your core audience. What gender are they? How old are they? Where do they live? Once you’ve answered these questions, use it to your advantage in your targeting. You don’t want to waste your ad money on people that you know won’t be interested in your ad. If you are engaging with professional SEO services, they would probably know how to do the right targeting on Facebook.