Difference of landing vs. internal pages

Understanding the difference between landing page vs homepage or any other internal page is significant these days. Using the right type of page is necessary for an inbound marketing website, most especially if getting leads from your website is highly important for your business.
When creating a new page for your website, seeing different options can be a bit confusing. Therefore, before you start building new pages and sections, make sure to identify what it will be used for.

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What are Internal Pages?

Internal pages are the building blocks of your website and they normally occupy your site’s main navigation menu and footer.

These types of pages educate visitors on what exactly your business is about, what services/products you offer and guide them along the buyer’s journey. In line with this, internal pages help visitors locate exactly what they are looking for and get useful information such as company history, product descriptions, and/or frequently asked questions. Internal pages include the homepage, about us page, services/products pages, and/or FAQ page.


Furthermore, a reputable internet marketing company in Dubai says that internal pages also need to be optimized for search engines. If a potential customer searches for something related to your business, you want to make sure that your internal pages have high chances at ranking.


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Organic Visibility

What is search Visibility?

Search visibility is an important metric that tells you what percentage of all possible organic clicks a website is getting for a particular search term. In other words, search visibility is not about the raw traffic numbers, but rather your website’s position in the search engine results page in relation to your competitors.

What is search visibility?

Why does Google search visibility matter?

It’s simple. Search visibility is important because if you can’t make your website visible on the first page of the relevant search terms, you might not get any traffic from the search engines, especially Google.

Google, the most widely used search engine, is the biggest area of opportunity for marketers. In fact, study says that websites that are on top of the results page grab 36.4% of the traffic which is often missed by lower ranked websites. In line with this, digital marketing companies in Dubai say that 65% of people consider online search as the most trusted source of information about brands and businesses. This reflects on the importance of having strong online search visibility.

The following are some of the top reasons why search visibility is important to your business:

• It lets online potential customers find your site on their own.
• It helps you reach more people.
• It helps you create a better customer experience.

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Simple PPC Landing Page Optimization

When running an SEM (Search Engine Marketing) campaign, you can’t just simply throw up a landing page and expect everything to work out for the best. It is important to be familiar with what makes a good landing page and other optimization strategies in order to maximize your ROI.

With that in mind, the following are the top 5 tips to optimize your landing pages:

1. Make your landing page mobile-friendly – In the past few years, mobile ads are proven to be effective because they appeal to the customer’s desire to buy something instantly. This means that your PPC landing page, along with the form associated with it, should be mobile-friendly to make it easy for visitors to convert while they are on the go. Making their journey as easy as possible means that you are giving your prospective customers what they want. This, in turn, is likely to make them go the distance and convert.

2. Focus on loading speed – Digital marketing companies in Dubai say that page load speed has become more important than ever, as many users are getting used to faster internet speeds and their attention span becomes shorter. In fact, Google says that around 53% of all mobile users abandoned a page that takes more than 3 seconds to load. Therefore, landing pages need to load within a three-second “limit”.

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3. Use relevant images that support your offer – According to research, high-resolution and large photos have proven to lead higher online conversion rates and effective in grabbing visitors’ attention. Therefore, adding some attractive and eye-catching images to your PPC landing pages can go a long way.

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