Internet Marketing Services

Saturday, December 19, 2020

Top Signs That You May Need A New Website Design And Development

1. Important numbers are slowly declining across the board

When it comes to website traffic, keyword rankings and conversions of a particular website, there are times that things generally move quite slowly. You will not see the big picture of where the website is failing by comparing the numbers month by month.

However, if you are seeing things generally trending down over 6 or more after being successful for a significant amount of time, it might be a sign that your website is simply outdated.

2. Your brand, products, or services have changed

This may seem obvious, but your website needs to reflect that your brand, products or services have changed. Remember, people visit your website to learn about your business and see what services you provide, the products you sell, etc.

If it's outdated, you're going to lose potential sales conversions. A website redesign from a reputable web development company will ensure that any new products or services are available and visible. If you've undergone a rebranding, it will reflect that, too.

3. Your site takes a long time to load

One of the biggest signs you need a new website is when your site loads slowly. With huge competition and more information available online, people don't have the time and patience to wait for slow pages to load.

In line with this, Google uses page load speed as a critical factor on how they rank pages! So, if your site loads slow, you're going to rank lower in search engine result pages (SERPs).

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Saturday, December 12, 2020

Does Instagram have a place in your online marketing strategy?

When Instagram was introduced in 2010, it was just like any other social platform, filled with selfies, pets, and food pictures.

Fast-forward to 2020, Instagram has transformed from a simple photo-sharing platform to a full-on marketing channel. So, regardless of the industry you are in, it pays to build a presence on Instagram. Get to know more about Instagram marketing below.

What is Instagram marketing?

Instagram marketing is simply another marketing strategy in this digital world. Recently, it gained popularity as an exciting platform for brands to show off their cultures, recruit new employees, engage with customers, and showcase their products in a new light.
Below are some of the many benefits of Instagram marketing:

1. It’s great for brand building

Unlike other social media platforms, you can’t expect to send traffic to your site with every post you place on Instagram. You can’t even include any links in your posts. The only link you can have is one in your bio.

This may seem like a disadvantage; however, it also means that users are more likely to follow and interact with your business on Instagram because they know that you are not trying to sell them anything directly. Instead, you can use the platform to build your brand.

2. Launch Advertising Campaigns

Your Instagram marketing efforts do not have to be completely organic. Great online marketers trying to win over new audiences know that paid ads can play a vital role in increasing brand, product and service awareness, so it is worth to launch advertising campaigns to boost all of the aforementioned.

Just like with Facebook marketing, Instagram also enables you to target three types of audiences through its native advertising platform:

· Core audiences: Instagram allows you to show ads to users chosen by gender, location,

age, interests, and other demographic features.

· Custom audiences: With Instagram marketing, you also have the chance to target users

who already have some connection with your brand via the website, email, social media, etc.

· Lookalike audience: There is also the option of targeting people who look like your

existing customers.

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Saturday, December 5, 2020

How fast should my website be?

Ideally, a website should load within 3 seconds. In fact, a research by Google shows that 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds. Therefore, if you want to keep people on your site, your website should not take longer than three seconds. In addition to this, research also shows that people would not return to websites that took longer than 4 seconds to load and formed a "negative perception" of a business and tell their family and friends about their experiences.

How to improve website loading speed?

Your website loads in pieces, and the load time depends on different factors such as pages, users, browsers, devices, internet speed, etc. While some of these factors are out of your control, like a user's internet speed, there are still some strategies where you can optimize your site to ensure that your pages load faster, so users have a positive experience.

Minimize HTTP requests - HTTP (Hypertext Transfer Protocol) requests are counted whenever a browser fetches a file, page, or image from a web server. These requests tend to take up about 80% of a webpage's load time. This means that the more HTTP is requested, the longer it takes for the page to load and retrieve them all, increasing your web page's load time. You can decrease HTTP requests by doing the following:

1. Combining CSS/JS files
2. Use queries to only load what's needed
3. Reduce the number of images you use

Browser caching - Browser caching is one of the best website loading time optimizations. It allows assets on your website to be downloaded to your hard drive once into a cache or a temporary storage space. These files are stored locally on the website's system, allowing subsequent page loads to increase in speed.
Optimize images on your site - When designing a website, it is always great to include visuals to keep it appealing and engaging. However, the downside of this is that too many images can slow down your site's speed. To prevent these images from negatively impacting your page load time, you can optimize and reduce the image size.
Use a CDN (Content Delivery Network) - Beyond the server that hosts your site, a reputable online advertising agency says that you can also use other networks of servers to decrease load times for your visitors.

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Saturday, November 14, 2020

How To Optimize for Voice Search?

So what can you do to jump-start your voice search marketing? Here are a few helpful tips:

Use Long-Tail Keywords - Keywords tend to get longer and longer with voice searches. Therefore, you should include as many of them as possible in your content, but make sure that you are still using keywords contextually.

Implement FAQ pages - If you want to go the extra mile in optimizing for voice searches, including an FAQ page on your website is a great idea. FAQs empowers you with question keywords as well as conversational answers. In addition to this, FAQ content adds value to your user's experience, making it favorable from the SEO ranking perspective.

Implement structured data - Structured data is undoubtedly a vital factor that helps search engines organize and classify your content. This means that this data helps search engines better understand the information on your site. While it doesn't directly affect your SERP rankings, having this data will give you an excellent chance to appear in featured snippets and voice search results.

Speed up your website - More likely, people using voice search are like in a hurry—after all, it is much quicker to speak than to type a query into the search bar. To meet your audience's need for speed, make sure that your website loads fast.

Be mobile-friendly - Most voice search occurs on mobile devices, so focusing on creating a mobile-friendly experience all around should be a major focus of your optimization efforts.

Voice search is one of the essential trends today, and ensuring that your website is optimized for it is a great way to gain a competitive edge for your business. Creativo's team of experts has deep expertise in search marketing facets, including voice search services. Get in touch with them and see how we can help you set the right voice search optimization strategy for your business. You can also visit them at www.CreativoUAE.com

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Importance of sending newsletter

Sunday, November 8, 2020

Reasons Why Your Business Needs Email Marketing

Here are some top reasons why your business needs to invest in targeted email marketing services:

1. Stay connected with your audience

Through emails, you can keep your customers informed, which gives them a feeling that you are thinking of them. People who have signed up for your email list have already committed to receiving these notes. So they will likely enjoy these emails, and it will boost engagement with your customers.

2. It is easy to customize and integrate into other marketing tactics

The flexibility of email marketing is another reason why you should include this tactic in your overall marketing strategy. Depending on your email database's size and the crafter's skill, email marketing messages can range from simple to very complex. In line with this, emails can be personalized to include the receiver's name and even more. Additionally, it can also be utilized with just about any other marketing strategy, which makes email an essential part of any integrated marketing campaign.

3. It's affordable

Email marketing solutions are easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a rate of Dirhams per message. For small-business owners on a budget, email marketing is a better choice than traditional marketing channels like TV, radio, or direct mail.

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Why do businesses need to invest in Email marketing

Empowering SME's